Marketron and Jelli Partner to Enable First Integrated Supply Side Platform For Radio
April 3, 2014

Marketron, a leading provider of business software solutions for the media industry, and Jelli, the first programmatic advertising platform for the $40 billion global radio market, announced today the planned integration of the Jelli RadioSpot Ad Server with Marketron’s Mediascape open platform. The strategic partnership will allow stations to manage the sale of inventory directly to programmatic buyers from within the Marketron solution’s interface.  As part of the agreement, Marketron will license Jelli’s RadioSpot Supply API to enable Marketron’s Mediascape open platform to programmatically price, package and sell inventory through RadioSpot.

The integration marks the first time a programmatic platform for broadcast radio advertising has been directly connected via APIs to a leading radio traffic system, accessible through a web-based open platform. By pairing the real-time ad serving and reporting capabilities of the RadioSpot Ad Server with the Mediascape platform, Jelli and Marketron are creating a cutting-edge supply-side platform that will ultimately increase revenue opportunities for radio stations by making it easier for advertisers to buy and run ads.

"Marketron has a long history of first moves in media software and we are very proud to offer this first to our customers,” said Jeff Haley, President and CEO, Marketron. “Making radio ads easier to buy is an important milestone for the industry, and we are very pleased to partner with Jelli and make that happen for our customers."

Jelli’s patented RadioSpot technology significantly increases efficiency, accountability and transparency for broadcast radio advertising, instantly serving broadcast ads on radio stations across the country and enabling the stations to sell to buyers that use programmatic buying technology.  The integration with the Mediascape platform will allow local stations to seamlessly package, price and control the sale of their inventory to these buyers from within their existing traffic software. The Mediascape open platform is unique in the industry, in that it provides the only open architecture approach for media.

“Jelli’s RadioSpot™ transforms the network radio market giving broadcasters the tools to better compete in today’s ad marketplace,” said Mike Dougherty, Jelli co-founder and chief executive officer. “With marketers moving so quickly to programmatic buying, the opportunity to partner with Marketron ensures that radio will be included in the planning mix for this new generation of ad buyers.”

Jelli is the newest partner on the Mediascape platform, and the strategic partnership is evidence of the rapid growth of the open-architecture approach that Marketron is offering.  The new service from Marketron and Jelli will be available in Fall 2014.

“Mediascape’s recent and rapid adoption amongst solution partners is a testament to the potential for an interconnected industry,” said Tony Gaughan, CTO and SVP Products, Marketron.  “We are excited to announce this innovative new partnership between two cutting-edge cloud-based systems, and look forward to the streamlined business processes that our customers will experience.”




 
Breaking News
Stu Bergen Named CEO, International & Global Commercial Services For Warner Music Group
JoJo Turnbeaugh Named SVP of Programming for iHeartMedia Las Vegas
In Brief - February 5, 2016
February 4, 2016
John Strazza Joins RECORDS
Greater Media Promotes Buzz Knight to SVP of Program Development
MIWs Announce Results from 2015 Gender Analysis
February 3, 2016
Leslie Moonves Named Chairman Of CBS Corporation
FADER Label Annouces New Distribution Deal With Caroline
Jeff Hickcox Returns To Beasley SWFL As Promotions & Events Director
February 2, 2016
SiriusXM Reports Major Subscriber Growth, Record Revenue in 2015
BMG US Promotes Zach Katz To President Of Music Publishing
Bentley Named MD/Afternoon Drive Host at WEDG/Buffalo
SoundExchange Ends Record-Setting Year, $800 Million to Recording Artists and Record Labels
February 1, 2016
Alissa Pollack Named iHeartMedia EVP of Global Music Marketing
Entercom Atlanta Announces Jeff Dauler to Lead Mornings On STAR 94
John Shomby Named Director Of Programming for NASH Network
In Brief - February 1, 2016
January 29, 2016
eQB NOW
Alpha Media Promotes Two Portland Stars to Music Director
Justin Ragland To Head SummitMedia Birmingham Marketing & Promotions
January 28, 2016
WDRV/Chicago Names Rob Cressman Program Director
Matt O'Grady Named Chief Executive Officer Of Nielsen Catalina Solutions
Frank Arigo Named Senior Vice President Of Marketing For Columbia Records
January 27, 2016
Music News
Earth, Wind & Fire's Maurice White Dead At 74
The Entertainment World Remember Maurice White
Quick Hits: Rihanna, Lady Gaga, Future, The Lumineers, Stone Temple Pilots
Justin Bieber, Pitbull and More Added to Grammy Lineup
Quick Hits: Miley Cyrus, Iggy Azalea, Taylor Swift, Future
Lady Gaga to Honor Bowie at Grammys, Sing National Anthem at Super Bowl
Quick Hits: Juno Awards, Metallica, Guns N' Roses, Grammys, Joe Bunch
Quick Hits: Kanye West, Five Finger Death Punch & Shinedown, Big Boi, Disclosure, The Roots Picnic, Moonstone Festival
RIAA Announces New Certification Methods
Quick Hits: Adele, Rihanna, Red Hot Chili Peppers, Fleetwood Mac Fest, Jefferson Airplane, Smashing Pumpkins, Halestorm, Santigold
Jefferson Airplane Co-Founder Paul Kantner Passes Away
Quick Hits: Rihanna, Zayn, Kanye West, Coldplay, Shawn Mendes
TIDAL Surprises Fans with New Rihanna Album
Coldplay To Tour U.S. Stadiums
Quick Hits: Rick Ross, J. Cole, Rock & Roll Hall of Fame, Halsey, Deftones, Sting, Lionel Richie Tribute Concert
FMQB NOW

Mike “OD” O’Donnell, OM
Entercom
Scranton Wilkes-Barre, PA

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!