Marketron and Jelli Partner to Enable First Integrated Supply Side Platform For Radio
April 3, 2014

Marketron, a leading provider of business software solutions for the media industry, and Jelli, the first programmatic advertising platform for the $40 billion global radio market, announced today the planned integration of the Jelli RadioSpot Ad Server with Marketron’s Mediascape open platform. The strategic partnership will allow stations to manage the sale of inventory directly to programmatic buyers from within the Marketron solution’s interface.  As part of the agreement, Marketron will license Jelli’s RadioSpot Supply API to enable Marketron’s Mediascape open platform to programmatically price, package and sell inventory through RadioSpot.

The integration marks the first time a programmatic platform for broadcast radio advertising has been directly connected via APIs to a leading radio traffic system, accessible through a web-based open platform. By pairing the real-time ad serving and reporting capabilities of the RadioSpot Ad Server with the Mediascape platform, Jelli and Marketron are creating a cutting-edge supply-side platform that will ultimately increase revenue opportunities for radio stations by making it easier for advertisers to buy and run ads.

"Marketron has a long history of first moves in media software and we are very proud to offer this first to our customers,” said Jeff Haley, President and CEO, Marketron. “Making radio ads easier to buy is an important milestone for the industry, and we are very pleased to partner with Jelli and make that happen for our customers."

Jelli’s patented RadioSpot technology significantly increases efficiency, accountability and transparency for broadcast radio advertising, instantly serving broadcast ads on radio stations across the country and enabling the stations to sell to buyers that use programmatic buying technology.  The integration with the Mediascape platform will allow local stations to seamlessly package, price and control the sale of their inventory to these buyers from within their existing traffic software. The Mediascape open platform is unique in the industry, in that it provides the only open architecture approach for media.

“Jelli’s RadioSpot™ transforms the network radio market giving broadcasters the tools to better compete in today’s ad marketplace,” said Mike Dougherty, Jelli co-founder and chief executive officer. “With marketers moving so quickly to programmatic buying, the opportunity to partner with Marketron ensures that radio will be included in the planning mix for this new generation of ad buyers.”

Jelli is the newest partner on the Mediascape platform, and the strategic partnership is evidence of the rapid growth of the open-architecture approach that Marketron is offering.  The new service from Marketron and Jelli will be available in Fall 2014.

“Mediascape’s recent and rapid adoption amongst solution partners is a testament to the potential for an interconnected industry,” said Tony Gaughan, CTO and SVP Products, Marketron.  “We are excited to announce this innovative new partnership between two cutting-edge cloud-based systems, and look forward to the streamlined business processes that our customers will experience.”




 
Breaking News
Cumulus Media Lafayette Names Scott Chiasson VP/Market Manager
Capitol Music Group Promotes Jeff Temske To SVP/Streaming, Strategy & Research
Jeff Kapugi Exits WUSN/Chicago & CBS Radio VP/Country Programming Post
iHeartMedia Atlanta Debuts DJ Scream & Hoodrich Radio Broadcasted On 92.3 & 96.7 The Beat
WMMR's Preston & Steve Camp Out for Hunger Receives Record-Breaking Food Donations
December 5, 2015
Delilah To Be Inducted Into NAB Broadcasting Hall Of Fame
Interscope Records Continues to Roll in 2016
Liz Morentin Named Executive VP/Comms and Media At Warner Bros Records
December 2, 2016
CBS Radio Elevates Tracy Brandys To SVP/Market Manager & Director/Sales, Baltimore
WKST/Pittsburgh's Stuff A Bus Fills 57 Buses With Toys For Toys For Tots
Dan Dalton and Roc Nation Form Management Partnership
December 1, 2016
iHeartMedia Launches On-Demand Streaming Services
105.1 The Bounce/Detroit Announces On-Air Lineup
November 30, 2016
Alpha Media Names Ronnie Stanton VP/Programming
WNFZ/Knoxville Helping Fire Victims
November 29, 2016
Warner Music Group Names Ole Obermann Chief Digital Officer & EVP/Business Development
iHeartMedia Names Bob Neumann SVP/Programming For Savannah/Hilton Head
Nina L. Diaz Elevated To Head Of Unscripted For MTV & VH1
Broadcasters Foundation Of America To Honor Cox Media Group’s Bill Hoffman
November 28, 2016
Tony Martell, Founder of TJ Martell Foundation Passes Away at Age 90
Dayton Kane Appointed PD Of WOGB & WKRU/Green Bay
SportsRadio 94WIP, Phillies Extend Broadcast Rights Agreement
November 23, 2016
Pierre Robert Celebrates 35 Years at WMMR/Philadelphia
Music News
Beyoncé Leads 59th Annual Grammy Nominees
FMQB Retro-Active: Ken Sharp Revisits the Iconic Album Pet Sounds, and Delves Into New Music with Joyous Wolf
The Weeknd's Starboy Rises to the Top
Quick Hits: Justin Bieber, Guns N' Roses, Carolina Rebellion & Welcome to Rockville, Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest
Prince Documentary, Celebration on the Way in 2017
Quick Hits: Alessia Cara, Lady Gaga, Dead & Company
Quick Hits: J. Cole, Bon Jovi, Grouplove, Kid Cudi, ABC's Dick Clark's New Year's Rockin' Eve
Metallica Earn Sixth #1 Album on Billboard 200
Quick Hits: Taylor Swift, Rock On The Range, Kelly Clarkson
Quick Hits: Grammy Hall Of Fame, Soul Train Awards, Guns N' Roses
Justin Bieber and Drake Top 2016 American Music Awards
Quick Hits: Bruno Mars, Adele, The Weeknd, Chance The Rapper
Quick Hits: Kanye West, The Weeknd, Coldplay
Soul Singer Sharon Jones Dead at 60
Quick Hits: A Tribe Called Quest, Kanye West, Kesha
FMQB NOW

Ross Mahoney, PD
KXTE, Las Vegas



Question Of
The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!