60 MINUTES/Vanity Fair Music Poll: Americans Still Listen To The Radio
April 7, 2014

Americans would rather take their daughters to see Taylor Swift than Miley Cyrus or Justin Bieber. Many agree this decade has the worst music in the 45 years since Woodstock. Baby Boomers would prefer their children study The Beatles than Mozart. And 49 percent say they still listen to the radio. That’s what Americans are saying in the 60 MINUTES/Vanity Fair music poll, the results of which can be found in the May issue of Vanity Fair, or at 60Minutes.com or VF.com.

If forced to, Americans are more likely to choose Taylor Swift as the artist whose concert they’d most like to see with their daughters from a list of five artists popular among teenaged girls. Thirty-nine  percent pick Swift, ahead of Katy Perry (26 percent) and the pop boy band One Direction (11 percent). Last on the list are two performers who have recently taken on a less squeaky-clean image than they had when they first began. Just 5 percent pick Disney-darling-turned-twerker Miley Cyrus, and just 3 percent pick Canadian pop star Justin Bieber, who has been arrested twice in recent months for various legal offenses.

Which decade had the worst music in 45 years? Americans think it has never been worse than this decade, even with just four years to choose from. 42 percent say “this decade” has the worst music, far ahead of (or behind) the 2000s (15 percent), the 1990s (13 percent), the 1980s (14 percent), or the 1970s (12 percent). Nor is it simply a matter of nostalgia for older Americans: those under 30 are also most likely to think that this decade, at least so far, has had the worst music since 1970.

If they could have their child study the music of just one artist, Americans are divided between classical and rock. 33 percent say they would pick the Beatles as the one artist they would have their child study, while nearly as many—32 percent—choose composer Wolfgang Amadeus Mozart.  These are the top two choices from a list that also includes Michael Jackson (14 percent), Billie Holiday (9 percent), and Jay Z (5 percent).  Baby Boomers, those ages 45 to 64, pick The Beatles (40%) over Mozart (27%).

Even with all the new ways one can listen to music, it’s the radio that Americans turn to the most. Forty-nine percent of Americans say they listen to music most often on the radio, more than every other method combined. A distant second choice are digital music services like Spotify, Pandora, or Last.fm (17 percent), which in turn are more listened to than iPhones, iPods, or other mp3 players (15 percent). CDs are now picked by just 9 percent of Americans as the way they listen to music the most. 6% most often listen to mp3s on their computer, while just 1 percent of Americans most often listen to music on those spiral-grooved, rotating disks that produce analogue sound—vinyl records. Radio is king now, but change may be afoot. While older Americans listen to radio most often, it comes in only third among Americans under the age of 35 (24 percent). Instead, the top choice among Americans aged 18-34 is some form of digital music service (35 percent) followed by iPhones, iPods, and mp3 players (29 percent).

Breaking News
CBS Radio Names Brian McHale SVP/Information Technology
Nielsen Announces Launch of National Television Out-Of-Home Measurement Service
The Atlantic Records New York Team Celebrates Charli XCX
October 20, 2016
CBS Radio Signs Michael Martin To Multi-Year Contract Renewal
SportsRadio 94WIP/Philly Adds Joe Decamra & Jon Ritchie To Middays
October 19, 2016
Frankie C Extends Agreement With KZHT/Salt Lake City
Voncile Anderson Named Beasley Director/NTR Sales In Tampa Bay
In Brief - October 19, 2016
October 18, 2016
Rob Stringer Promoted To CEO Of Sony Music Entertainment
iHeartMedia St. Louis Announces The Debut Of The New Alt 104.9
Entercom Agrees To Acquire Four Radio Stations In Charlotte From Beasley Broadcast Group
Ebro Returns To Portland
Townsquare Media Names John Roberts OM For Tyler-Longview, Texas
Jacobs Media & PRPD’s 8th Annual Public Radio Tech Survey Released
In Brief - October 18, 2016
October 17, 2016
WFLZ/Tampa Names Kruz Program Director
Republic Records Promotes Wendy Goldstein To Executive Vice President
Alpha Media Mankato Names Bob Rose Market Manager
Corey B. Joins WBBM-FM (B96)/Chicago As New Night Host
October 14, 2016
Race Taylor Re-Ups With WPLJ/New York
Andrew Berger Named Imaging Director For KPWR/Los Angeles
October 13, 2016
iHeartMedia Chicago Names New Night Show Hosts
Emmis Announces Agreement to Sell Texas Monthly
Alpha Media Supports Hurricane Matthew Recovery Relief
Music News
Kings of Leon Earn First #1 Album
Quick Hits: The Chainsmokers, Drake, Prince, Sting, Charlie Puth, The Decemberists, Dead or Alive
Quick Hits: Radiohead, Frank Ocean, A$AP Ferg
"Crash" Into Against Me!
Maroon 5 Closes The Top 40 and Hot AC Radio Panels Upon Impact
Jordan Fisher Will Make His Broadway Debut In Hamilton On November 22
Quick Hits: Kanye West, Eminem, Bruno Mars, Gwen Stefani
Pearl Jam, 2Pac & Depeche Mode Lead 2017 Rock Hall Nominees
Green Day Tops Billboard 200 For Their Third Time
Quick Hits: Liam Payne, Rock & Roll Hall Of Fame, Mother Love Bone
Quick Hits: Kings Of Leon, Elton John, Roger Waters
Maroon 5 Debuts New Single Featuring Kendrick Lamar
Louise Goffin To Perform Surprise Concert
Quick Hits: Drake, Depeche Mode
Drake Earns Record-Setting 13 American Music Award Nominations

Jon Zellner
EVP/Programming Operations

          Question Of
           The Week

Search FMQB.com
FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!