Emmis Announces Investment in Funkmaster Flex
April 22, 2014

Emmis Communications Corporation has entered into a joint venture with Flexco, owned by popular Emmis personality Funkmaster Flex, to build a network of owned and operated digital platforms for Emmis’ biggest personalities.

One of radio’s most visible personalities, Flex has built a large online and mobile audience with www.InFlexWeTrust.com and the DJ Funk Flex Mobile app.  Flex will be working with other personalities in New York and in other Emmis markets to develop similar digital footprints.  Emmis plans to develop a network of sites, apps and social networks with the unique entertainment and news content young audiences and advertisers desire.  Flex has already launched www.AngieReview.com for Angie Martinez, Afternoon Drive Personality on Hot97, www.ThatsEnuff.com for DJ Enuff on Hot 97 and is working on a digital project for Hot97's morning show personality Ebro Darden

"We're thrilled to invest in Flex's digital assets and work closely with him to continue to innovate in the digital space,” said Patrick Walsh, CFO, COO and Emmis Radio Division President.  “Flex has built a successful mobile and online platform that reaches more than 5 million people monthly and he already has started work with other talented Emmis personalities at Hot 97 to expand their digital presence.  We expect this partnership to enable us to rapidly expand our digital content offering for our passionate fans and advertisers."

“Today’s digital world has changed how personalities and DJs interact with listeners and music fans,” Flex said. “We must reinvent ourselves to stay relevant and grow.  I jumped in feet first to learn what it takes to create an audience online. The partnership with Emmis provides the foundation we need to turn our brands and personalities into a real digital business.  The opportunity to share what I have learned is exciting, and our future lives in doing digital with our biggest brands and best personalities.”

While financial terms were not disclosed, the investment will give Emmis a 40% ownership in Flexco.




 
Breaking News
CMG Orlando Names Dawn Campbell New Director Of Branding/Programming For WCFB-FM
CBS Radio Las Vegas Launches 98.5 (HD-2) Da Shaka Vegas' Island & Reggae Station
Cumulus Promotes Jessica Poxson To APD At WDRQ (NASH FM 93.1)/Detroit
iHeartMedia Names Ryan Petrosso SVP/Sales For Charlotte
FCC Commissioners Clyburn and Pai To Address 2016 Radio Show
August 24, 2016
Amber Bouchard Joins WRFF (Radio 104.5)/Philadelphia As APD
Songs of Hope XII To Honor Pharrell with Clive Davis "Legend In Songwriter Award"
Benztown Named to Inc. 5000 for 4th Consecutive Year
August 24, 2016
Matt Bosso Named APD/MD At WODS/Boston
Sterling Simms Named UMPG Director of Creative
MIW Radio Group Names Beth Neuhoff The 2016 MIW Trailblazer
In Brief - August 23, 2016
August 22, 2016
Nielsen Audio Finds Los Angeles Metro Irregularities
iHeartMedia Salisbury-Ocean City, MD Names Dave Hovel SVP/Programming
Images from the 2016 iHeartMedia Music Summit
'Wake Up Call' Radio Host Welcomes Baby Boy
August 22, 2016
Jeff Smulyan Proposes to Take Emmis Private
WRVW (107.5 The River)/Nashville To Host Rooftop Pool Party With Demi Lovato & Nick Jonas
iHeartMedia Names Ryan McKiddy APD/MD At WSIX/Nashville
August 18, 2016
iHeartMedia Elevates Michael Preacher & Dave Carwile In North East Division
Bill Kelly To Join Cumulus Media As VP/Market Manager For Youngstown
iHeartRadio Surpasses 90 Million Registered Users
Three Broadcasting Execs Appointed to the Conclave Board of Directors
August 17, 2016
MSG Company Acquires 12% Stake in Townsquare Media
Music News
Ariana Grande & Nicki Minaj to Perform at MTV VMAs
Quick Hits: Britney Spears, Calvin Harris, Kings Of Leon, Prince, R.E.M, Lorde
Pandora Partners With Questlove
Quick Hits: MTV VMAs / DJ Khaled / Lukas Graham, ASAP Ferg
Quick Hits: Justin Timberlake / Trolls soundtrack, Metallica, Jimmy Eat World, Big Boi & Killer Mike, Empire of the Sun
Second Frank Ocean Release Arrives Over the Weekend
Quick Hits: Billboard 200, Bridge School Benefit, Lou Pearlman, Future, 3 Doors Down, Kings of Leon
Frank Ocean Releases "Visual Album" Endless
Lars Ulrich Talks New Metallica Record
Strange Days Indeed: An Interview with Garbage’s Shirley Manson
Metallica Announce New Album Hardwired...To Self Destruct
Drake Leads Nominees For BET Hip Hop Awards
Quick Hits: Kanye West, Lil Wayne
Paul McCartney Signs Worldwide Deal With Capitol Records
Lady Gaga Announces New Single, Cast in A Star Is Born
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!