Nielsen: Independent Sales Surge Thanks To Record Store Day
April 25, 2014

Record Store Day 2014 took place last Saturday, and Nielsen has released some data on the boost that the holiday gave to independent stores around the country. "Record Store Day keeps shining the spotlight on the experience that Independent Record Stores uniquely brings to music fans," says David Bakula, SVP Client Development & Insights, Nielsen Entertainment. "Propelled by Record Store Day, Independent Record Stores had their highest weekly Physical Album share in SoundScan’s history.  It has become a major music event that that compels artists to deliver premium content and drives music consumers to Independent Record Stores."

According to Nielsen, independent record stores saw an overall 91 percent increase in sales over the prior week. In 2013, stores saw a 59 percent increase from the previous week, while in 2012, it was a 27 percent jump.

Nielsen also released a number of facts and figures about Record Store Day's sales results:

  • Independent Record Stores represented 19.4 percent of the total national volume of all Physical Album sales this week. This is the highest share of Physical Album sales for the Independent stores since SoundScan started tracking sales by store strata.
  • Vinyl LP sales at Independent record stores were up 280 percent vs. the prior week and up 58 percent vs. the week of Record Store Day last year. This is the most successful Record Store Day week for Vinyl LPs.
  • Fueled by Record Store Day exclusives, Independent Record Stores represented 85 percent of the total national volume of Vinyl LPs this week. In 2013, Independent Record Stores sold 82 percent of the total national Vinyl LPs.
  • This week represented the second-highest sales volume for the Independent Record Stores in a non-holiday week since 2008.
  • Vinyl LP Sales increased 176 percent this week over last week at all stores.
  • Sales of 12” Vinyl exploded this week increasing more than 3,100 percent over last week, and up 113 percent over the same week last year.
  • RSD 2014 is the most successful Record Store Day ever for vinyl with LP sales up 58 percent over the week of RSD 2013.
  • Vinyl LPs accounted for 52 percent of all album sales (CD, LP, other album formats) at Independent record stores this week. The week of RSD 2013, LPs accounted for 37 percent of all album sales at Independent record stores.
  • Of the top 50 Vinyl LPs in the U.S. this week, 43 titles were either exclusive Record Store Day releases, or were widely released for the first time this week.
  • The top 50 Vinyl LPs combined to sell 35 percent more copies this week than during the week of Record Store Day in 2013.
  • 68 different Vinyl LPs sold more than 1,000 copies this week, compared to 17 Vinyl LPs with exceeding 1,000 copies sold during the week of last year’s Record Store Day.
  • YTD Vinyl LP sales are now up 36 percent vs. the same period last year and are on pace to exceed last year’s record-high volume.



 
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Jon Zellner
SVPP, iHeartMedia

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