Infinite Dial: Urban P1s More "Digitally Inclined"
April 29, 2014

Edison Research has released new date from its "Infinite Dial" study, focusing on Urban and Urban AC listeners. According to "The Infinite Dial 2014: A Look at Urban P1s," P1 listeners to Urban and Urban AC radio are "more digitally inclined than the average radio listener in almost every significant way." The new report is the first individual music format breakout from Edison Research’s "Infinite Dial" study, released earlier this year.

Urban and Urban AC P1s are more likely than the average 12+ respondent to "The Infinite Dial" to have Internet access (88 percent compared to 84 percent) and have listened to online radio in the last week (67 percent compared to 36 percent). They are also more likely to:

- Own a smartphone (84 percent to 61 percent)
- Own a tablet (50 percent to 39 percent)
- Have a profile on any social network (81 percent to 67 percent)
- Have watched YouTube for music in the last week (53 percent to 33 percent)
- Be aware of Pandora (85 percent to 70 percent) and have listened in the last month (53 percent to 31 percent)
- Be aware of iHeartRadio (65 percent to 48 percent) and have listened in the last month (15 percent to nine percent)
- Be aware of iTunes Radio (55 percent to 47 percent)
- Be aware of Beats Music (30 percent to 18 percent)
- Subscribe to SiriusXM Satellite Radio (18 percent to 15 percent)
- Use Twitter (33 percent to 16 percent)

Like CHR, much of the digital-orientation of Urban/Urban AC P1s is driven by age. The average age of those P1s is 30-years-old vs. age 28 for Top 40 P1s and 44 for the overall sample, giving Urban/Urban AC the second youngest audience of any format.

The study also finds that Urban/Urban AC P1s are more likely than listeners overall to listen to radio at work. Just over half (51 percent) of those who are P1 to those formats, and who are full- or part-time employed, say they listen to radio at work. That puts Urban radio well ahead of the 40 percent average and behind only Classic Rock (56 percent).

Edison's recent report on media usage by format revealed that 13 percent of Urban/Urban AC listeners listened most often to AM/FM radio using earbuds, earphones or some other type of headset, vs. four percent of the national sample. In addition, 25 percent say that they would listen to radio a lot more if their cellphones contained an FM radio tuner vs. 17 percent of persons - 12+ overall.

Released in early March, and sponsored by Triton Digital, "The Infinite Dial" surveyed more than 2,000 respondents aged 12 and older. Now in its twenty-second edition, "The Infinite Dial" has become digital audio’s annual report card. Respondents were asked to name their P1 station, each of which was individually coded by format. “The Infinite Dial 2014: A Look at Urban P1s” is based on 139 Urban and Urban AC P1s.




 
Breaking News
KDMX (102.9 NOW)/Dallas Adds Kannon In Afternoon Drive
Entercom Charlotte Signs Contract Extension with Matt & Ramona Show
May 19, 2017
Cumulus Media Oxnard/Ventura Names Matthew "Doughboy" Florence PD For KVYB
Westwood One Presents Backstage at the BBMAs
May 18, 2017
iHeartMedia St. Louis Names Maurice DeVoe PD For KMJM (100.3 The Beat)
May 17, 2017
Atlantic Records Promotes Dionnee Harper & Marsha St. Hubert To SVPs of Urban Marketing
Entercom San Diego & Portland Form Partnership With Pearl Jam's Vitalogy Foundation
Vevo Announces New Hires On Original Content Team
May 16, 2017
Universal Music Group & Tencent Music Entertainment Group Enter Stategic Agreement
B96/Chicago To Host Niall Horan, Stream Live Performance
May 15, 2017
Cumulus Reports First Quarter Results
National Radio Hall of Fame Announces 2017 Nominees
Heidi Raphael Named VP/Corporate Communications for Beasley Media Group
Beasley Media Group & jacapps To Debut Customized WRIF iPhone Stickers
May 12, 2017
eQB NOW
Cumulus Media Promotes Troy Hanson To VP/Operations For Chicago Station Group
May 11, 2017
iHeartMedia New Orleans Names Steve McNair Market President
Emmis Announces Fourth Quarter and Full-Year Earnings
98.5 KLUC/Las Vegas Promotes Jon Que To Music Director
In Brief - May 11, 2017
May 10, 2017
iHeartMedia Denver Names JoJo Turnbeaugh Regional SVP/Programming
SBS Radio Miami Names Donny Hudson Named GM/VP of Sales
Music News
It's a Sign of the Times: Harry Styles Debuts at #1
Chris Cornell's Wife Issues Statement on His Death
Rocker Chris Cornell Dead at 52
The Entertainment World Remembers Chris Cornell
FMQB Photo Pass: Metallica
Katy Perry Announced as First Judge for American Idol Reboot
Katy Perry Announces New Album Witness, North American Tour
Rapper Logic Debuts Atop Billboard 200
Quick Hits: Beyonce, Kendrick Lamar, Paramore
Jay Z Inks $200 Million Deal with Live Nation
iHeartRadio Streaming Exclusive Harry Styles Station
Jay Z, Chili Peppers & Gorillaz Headlining New York's Meadows Music and Arts Festival
Quick Hits: Miley Cyrus, SIA, The National, Modest Mouse
Quick Hits: The Grammy Awards, Imagine Dragons, Calvin Harris, Harry Styles, Katy Perry, The Rolling Stones, Snoop Dogg / Linkin Park
Kendrick Lamar Continues Atop Billboard 200
FMQB NOW

Nicki Farag,
SVP of Promotion,
Def Jam Recordings

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!