Infinite Dial: Urban P1s More "Digitally Inclined"
April 29, 2014

Edison Research has released new date from its "Infinite Dial" study, focusing on Urban and Urban AC listeners. According to "The Infinite Dial 2014: A Look at Urban P1s," P1 listeners to Urban and Urban AC radio are "more digitally inclined than the average radio listener in almost every significant way." The new report is the first individual music format breakout from Edison Research’s "Infinite Dial" study, released earlier this year.

Urban and Urban AC P1s are more likely than the average 12+ respondent to "The Infinite Dial" to have Internet access (88 percent compared to 84 percent) and have listened to online radio in the last week (67 percent compared to 36 percent). They are also more likely to:

- Own a smartphone (84 percent to 61 percent)
- Own a tablet (50 percent to 39 percent)
- Have a profile on any social network (81 percent to 67 percent)
- Have watched YouTube for music in the last week (53 percent to 33 percent)
- Be aware of Pandora (85 percent to 70 percent) and have listened in the last month (53 percent to 31 percent)
- Be aware of iHeartRadio (65 percent to 48 percent) and have listened in the last month (15 percent to nine percent)
- Be aware of iTunes Radio (55 percent to 47 percent)
- Be aware of Beats Music (30 percent to 18 percent)
- Subscribe to SiriusXM Satellite Radio (18 percent to 15 percent)
- Use Twitter (33 percent to 16 percent)

Like CHR, much of the digital-orientation of Urban/Urban AC P1s is driven by age. The average age of those P1s is 30-years-old vs. age 28 for Top 40 P1s and 44 for the overall sample, giving Urban/Urban AC the second youngest audience of any format.

The study also finds that Urban/Urban AC P1s are more likely than listeners overall to listen to radio at work. Just over half (51 percent) of those who are P1 to those formats, and who are full- or part-time employed, say they listen to radio at work. That puts Urban radio well ahead of the 40 percent average and behind only Classic Rock (56 percent).

Edison's recent report on media usage by format revealed that 13 percent of Urban/Urban AC listeners listened most often to AM/FM radio using earbuds, earphones or some other type of headset, vs. four percent of the national sample. In addition, 25 percent say that they would listen to radio a lot more if their cellphones contained an FM radio tuner vs. 17 percent of persons - 12+ overall.

Released in early March, and sponsored by Triton Digital, "The Infinite Dial" surveyed more than 2,000 respondents aged 12 and older. Now in its twenty-second edition, "The Infinite Dial" has become digital audio’s annual report card. Respondents were asked to name their P1 station, each of which was individually coded by format. “The Infinite Dial 2014: A Look at Urban P1s” is based on 139 Urban and Urban AC P1s.




 
Breaking News
Pandora Revenue, Listenership Rises In Q1
In Brief - April 29, 2016
April 28, 2016
SiriusXM Reports First Quarter 2016 Results
CMG Tulsa Names Nathan Reed Director of Branding & Programming at KRAV-FM
Cumulus Media Shreveport Ups Julie Kansy to PD at KQHN
ASCAP Revenue Tops $1 Billion For Second Straight Year
April 27, 2016
Blaire Galaton-Kelleher Joins “The Jack Diamond Morning Show” On WRQX/Washington, D.C
Premiere Networks To Provide Distribution For Aiir
Radio Milwaukee Names Glenn Kleiman Executive Director
In Brief - April 27, 2016
April 26, 2016
CBS Radio Las Vegas Promotes JB King to Operations Manager
KLUC/Las Vegas Taps John Moug As New Afternoon Drive Host
Donna Gryn Promoted to VP of Marketing at Republic Records
KIIS FM/Los Angeles Announces Artists Performing At Wango Tango Pre-Show Village
In Brief - April 26, 2016
April 25, 2016
KROQ/Los Angeles Annouces Weanie Roast 2016
Kristie McIntyre Returns To D.C. Airwaves For Nights On WRQX
Karen Mateo Exits Her Post at CBS Radio
Beasley Las Vegas Names Mark Sturcken Director Of Sales
April 22, 2016
eQB NOW
Radio Pays Tribute To The Musical Legacy of Prince
Hubbard Radio Elevates Jeremy Sinon To Director of Digital Strategy
In Brief - April 22, 2016
April 21, 2016
Music Icon Prince Has Passed Away
Music News
FMQB Photo Pass: Pearl Jam
Blink-182 Announce Album, Tour With Matt Skiba
Drake Expands Tour, Reveals Tracklist For Views
Quick Hits: Demi Lovato & Joe Jonas, Cash Cash, Whitney Houston, Deftones' Chino Moreno
Quick Hits: Justin Bieber, Lady Gaga & Elton John, Prince, Thrival Festival, B.o.B
Quick Hits: Bumbershoot Festival, Fetty Wap, HARD Summer, Jenny Lewis, Bayside
Prince Returns To The Top Of The Billboard 200
Drake Announces Summer Sixteen Tour, OVO Fest
Quick Hits: Billboard Music Awards, Guns N' Roses, Tegan and Sara, Twin Peaks, Jennifer Hudson, Billy Paul
Beyoncé Releases New Album Lemonade Via Tidal
Tributes Continue To Pour In For Prince
Entertainment World Reacts to Sudden Loss of Prince
Quick Hits: Mumford & Sons, P!nk, Beyoncé, Mariah Carey
Meghan Trainor Announces Untouchable Tour
AC/DC's Brian Johnson Releases Statement
FMQB NOW

Nick Petropoulos
Head of Promotion
Glassnote Music

    Question Of
      The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!