Nielsen's State of the Media: Audio Today Puts Focus On African American And Hispanic Audiences
April 29, 2014

The April 2014 Audio Today report reveals that the national radio listening audience has hit an all-time high, with over 244 million Americans (age 12 or older) tuning in each week. Neilsen also devotes the majority of the report to examining the 71 million African American and Hispanic listeners (nearly a third of the total national audience) who happen to be some of radio’s most engaged listeners.

Here are a few selected highlights from the April 2014 Audio Today report:

* The national radio audience continues to grow and has reached an all-time high of 244.4 million Americans (aged 12+) listening to radio on a weekly basis.

* African American and Hispanic audiences have also reached an all-time high; 71 million of radio’s weekly national listeners are from one of these ethnic groups, which combined account for nearly a third of the total weekly radio audience in the U.S.

* Radio reaches more than 90% of nearly all African American and Hispanic demographic groups on a weekly basis.

* These multicultural listeners each spend more than 12 hours each week tuning to radio, making them some of the medium’s most engaged listeners, in markets both large and small.

* Urban Adult Contemporary was the most popular form of radio among African Americans in 2013, followed by Urban Contemporary and Rhythmic Contemporary Hit Radio.

* Among Hispanics, Mexican Regional was the most listened-to format last year, followed by Pop Contemporary Hit Radio and Spanish Contemporary + Spanish Hot Adult Contemporary.




 
Breaking News
National Radio Hall Of Fame Class Of 2015 Revealed
On The Verge Artist Hailee Steinfeld Debuts As Highest Female Solo Artist On Mediabase
In Brief - September 1, 2015
August 31, 2015
Scooter Braun Joins NASH Next Country Music Talent Competition
In Brief - August 31, 2015
August 28, 2015
iHeartMedia Promotes Hardin, Zellner and Maynard
WZMP (96.5 AMP Radio)/Philly New Line-Up Announced
KLUC/Las Vegas Adds Kayla To Chet Buchanan & The Morning Zoo
88Nine Radio Milwaukee Promotes Ken Sumka To APD & Justin Barney to MD
Macklemore & Ryan Lewis, iHeartRadio joins Chegg for Music101 Series
Mark “Shark” Ediss Named Afternoon Drive Host At Y100/Savannah
August 27, 2015
Cumulus Goes Underground Alternative In New Orleans
August 26, 2015
Subaru Embraces HD Radio Receivers
Cort Johnson Named APD/Morning Co-Host on 101.9 KINK/Portland
Howard Stern Presents "Booey 25" On SiriusXM Channels
August 25, 2015
Sony Music Entertainment Acquires Century Group
UMG Names Jeffrey Remedios President & CEO/Universal Music Canada
Where Hip Hop Lives App Now Available to International Audiences
August 24, 2015
Leslie Scott Named Program Director Of KNDD/Seattle
Rdio Launches “Promoted Music Experiences” With Hard Rock Hotels & Casinos
Report: Radio Has 30 Million Amplifiers Nationwide
In Brief - August 24, 2015
August 21, 2015
eQB NOW
Music News
Rick Ross to Drop Surprise LP This Week
Quick Hits: Miley Cyrus / Saturday Night Live, Made In America Festival, Tori Kelly, The SpongeBob Musical
Taylor Swift Wins Big At MTV VMAs
Rockers Disturbed Earn Fifth #1 Album
FMQB Photo Pass: Van Halen
Quick Hits: Taylor Swift, Kanye West, Justin Timberlake, Katy Perry, Justin Bieber
Justin Bieber Debuts New Single
Quick Hits: Nicki Minaj, Adele, OMI
Demi Lovato Feeling "Confident" on Fifth LP
Quick Hits: Justin Bieber, Mariah Carey, Omarion, Soundgarden
Pharrell, Demi Lovato & More Added To MTV VMAs Lineup
Quick Hits: Lady Gaga, HBO, Maroon 5, Nick Jonas
MTV To Honor Kanye West
Quick Hits: One Direction, Missy Elliott / The Voice, Azealia Banks, Meg Myers, Coheed and Cambria, Ben Folds
Dr. Dre Issues Apology To "The Women I've Hurt"
FMQB NOW

Mike McVay
SVP/Content & Programming
Cumulus Media

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!