Nielsen's State of the Media: Audio Today Puts Focus On African American And Hispanic Audiences
April 29, 2014
The April 2014 Audio Today report reveals that the national radio listening audience has hit an all-time high, with over 244 million Americans (age 12 or older) tuning in each week. Neilsen also devotes the majority of the report to examining the 71 million African American and Hispanic listeners (nearly a third of the total national audience) who happen to be some of radio’s most engaged listeners.
Here are a few selected highlights from the April 2014 Audio Today report:
* The national radio audience continues to grow and has reached an all-time high of 244.4 million Americans (aged 12+) listening to radio on a weekly basis.
* African American and Hispanic audiences have also reached an all-time high; 71 million of radio’s weekly national listeners are from one of these ethnic groups, which combined account for nearly a third of the total weekly radio audience in the U.S.
* Radio reaches more than 90% of nearly all African American and Hispanic demographic groups on a weekly basis.
* These multicultural listeners each spend more than 12 hours each week tuning to radio, making them some of the medium’s most engaged listeners, in markets both large and small.
* Urban Adult Contemporary was the most popular form of radio among African Americans in 2013, followed by Urban Contemporary and Rhythmic Contemporary Hit Radio.
* Among Hispanics, Mexican Regional was the most listened-to format last year, followed by Pop Contemporary Hit Radio and Spanish Contemporary + Spanish Hot Adult Contemporary.