CBS Cares And National Stroke Association Create PSA Campaign
Mat 6, 2014
Untitled Document

CBS Cares and National Stroke Association have partnered to create three PSA messages to raise awareness on the risk factors commonly associated with strokes and to highlight the groups most susceptible to strokes overall.

The 60-second PSA that will be broadcast on CBS Radio’s 126 major-market stations across the country takes an innovative approach at getting the public’s attention with a dramatization of a wedding, featuring the father of the bride giving a heartfelt toast. But as the father progresses, he experiences one of the signs of a stroke—garbled speech—and the toast is interrupted. The father of the bride continues on after a brief announcement that “strokes can be prevented if you are aware of the risk factors.”

Alan Kalter, the announcer of The Late Show With David Letterman, is the voice of the father.

The CBS Cares creative team consulted National Stroke Association staff and board member Dr. Richard D. Zorowitz of Johns Hopkins University, to ensure the father of the bride’s garbled speech accurately represented the effects of someone experiencing a stroke.

To hear the radio PSA and to learn more, visit www.stroke.org/cbscares.

In the two PSAs to air on the CBS Television Network, Aisha Tyler, host of The Talk, warns that women and African-Americans are at greater risk of having strokes.

To see the two televised PSAs and to learn more, visit www.stroke.org/cbscares.

“We learned that every 40 seconds someone in the United States experiences a stroke, often when doing very ordinary things,” said Matthew Margo, Senior Vice President, Program Practices, CBS Television Network. “So we wanted to portray that experience for our audience and emphasize that strokes can happen to anyone, anywhere, even at a family event, and to illustrate that they are preventable. We also wanted to raise awareness of the demographic groups most likely to experience a stroke.”

“Stroke is the fourth leading cause of death in the U.S. and the leading cause of disability. Yet the public is dangerously unaware of the risk factors for stroke,” said Jim Baranski, CEO, National Stroke Association. “We are proud to work with CBS and grateful they chose this important cause for a CBS Cares initiative.”

According to National Stroke Association, anyone can have a stroke no matter your age, race or gender. But the chances of having a stroke increase if a person has certain risk factors, such as family history, high blood pressure, diabetes and obesity. The key to minimizing the incidence of stroke is to identify these risk factors and work with a healthcare professional to reduce them.

The campaign will run throughout May in support of National Stroke Awareness Month, and will encourage the public to fill out a Stroke Risk Scorecard and talk with their healthcare professional.




 
Breaking News
eQB NOW
KIIS FM Announces Wango Tango 2015 Line-Up
In Brief - March 27, 2015
March 26, 2015
Rock 'n' Roll Marathon Series Teams Up With iHeartMedia
Big D Named New APD/Morning Show Personality At KPLV
Triton Digital To Integrate Live Audio Broadcast Ads For MLBAM
Sinclair Broadcast Group Launches Digital Ventures Group
WERO Taps Robyn Banks For Nights
In Brief - March 26, 2015
March 25, 2015
Kannon Named Morning Host At KVIL
NAB Show Presents "Cocktails And Conversation" With Mel Karmazin
Sunday Night Slow Jams Expands Operations Team
The Orchard Acquires RoyaltyShare, Makes Strategic Investment In Korrect
In Brief - March 25, 2015
March 24, 2015
Joseph Robinson Named President Of iHeartMedia Ventures Group
Jeff Zuchowski Promoted To VP/Industry Relations At Pandora
CBS Announces New Agreement With CBS News President David Rhodes
In Brief - March 24, 2015
March 23, 2015
jâcapps V4 Platform Certified By Nielsen For Digital Audio Measurement
It's Official: Mancow To Host Mornings On The Loop
In Brief - March 23, 2015
March 20, 2015
eQB NOW
Sony Music To Purchase Remaining Interest In The Orchard
Viggle Receives Proposal From Robert F.X. Sillerman To Acquire 25% Interest In Company’s Wetpaint Business
In Brief - March 20, 2015
Music News
Zayn Malik Discusses Exit From One Direction
Quick Hits: NCAA March Madness Festival, George Ezra, Saturday Night Live, Ozzy Osbourne, Duran Duran
Pitbull's Globalization Spreads To SiriusXM
Quick Hits: Rihanna, AWOLNATION, Three Days Grace, Zendaya & Radio Disney Music Awards, Bonnaroo, Audiotopsy
McCartney, Metallica To Headline Lollapalooza 2015
Zayn Malik Leaves One Direction
Kendrick Lamar Debuts Atop The Billboard 200
Quick Hits: Van Halen, Britney Spears / Iggy Azalea, A$AP Rocky, The Library of Congress
Lineup Announced for iHeartRadio Country Festival
Quick Hits: Outside Lands Festival, Milwaukee Summerfest, Taylor Swift, Sloss Music & Arts Fest, Justin Bieber, Skylar Grey with Kid Ink and Travis Barker, Elvis Costello
Jason Derulo Single Sets Radio Record
Quick Hits: Death Cab For Cutie, Nate Ruess, Black Sabbath, Juicy J, Built To Spill, John Fogerty
Pharrell Calls "Blurred Lines" Verdict a "Handicap" to Art
Quick Hits: Kurt Cobain, Fleetwood Mac, Chic, Twisted Sister
Quick Hits: Zayn Malik / One Direction, Snoop Dogg, Iggy Azalea & Britney Spears, Osheaga Music Festival
FMQB NOW

Pat Paxton
Pres. of Programming
Entercom

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!