CBS Cares And National Stroke Association Create PSA Campaign
Mat 6, 2014
Untitled Document

CBS Cares and National Stroke Association have partnered to create three PSA messages to raise awareness on the risk factors commonly associated with strokes and to highlight the groups most susceptible to strokes overall.

The 60-second PSA that will be broadcast on CBS Radio’s 126 major-market stations across the country takes an innovative approach at getting the public’s attention with a dramatization of a wedding, featuring the father of the bride giving a heartfelt toast. But as the father progresses, he experiences one of the signs of a stroke—garbled speech—and the toast is interrupted. The father of the bride continues on after a brief announcement that “strokes can be prevented if you are aware of the risk factors.”

Alan Kalter, the announcer of The Late Show With David Letterman, is the voice of the father.

The CBS Cares creative team consulted National Stroke Association staff and board member Dr. Richard D. Zorowitz of Johns Hopkins University, to ensure the father of the bride’s garbled speech accurately represented the effects of someone experiencing a stroke.

To hear the radio PSA and to learn more, visit www.stroke.org/cbscares.

In the two PSAs to air on the CBS Television Network, Aisha Tyler, host of The Talk, warns that women and African-Americans are at greater risk of having strokes.

To see the two televised PSAs and to learn more, visit www.stroke.org/cbscares.

“We learned that every 40 seconds someone in the United States experiences a stroke, often when doing very ordinary things,” said Matthew Margo, Senior Vice President, Program Practices, CBS Television Network. “So we wanted to portray that experience for our audience and emphasize that strokes can happen to anyone, anywhere, even at a family event, and to illustrate that they are preventable. We also wanted to raise awareness of the demographic groups most likely to experience a stroke.”

“Stroke is the fourth leading cause of death in the U.S. and the leading cause of disability. Yet the public is dangerously unaware of the risk factors for stroke,” said Jim Baranski, CEO, National Stroke Association. “We are proud to work with CBS and grateful they chose this important cause for a CBS Cares initiative.”

According to National Stroke Association, anyone can have a stroke no matter your age, race or gender. But the chances of having a stroke increase if a person has certain risk factors, such as family history, high blood pressure, diabetes and obesity. The key to minimizing the incidence of stroke is to identify these risk factors and work with a healthcare professional to reduce them.

The campaign will run throughout May in support of National Stroke Awareness Month, and will encourage the public to fill out a Stroke Risk Scorecard and talk with their healthcare professional.




 
Breaking News
Louie Diaz Named PD At KLIF/Dallas
In Brief - August 29, 2014
The Week In Review: 8/24-8/29
August 28, 2014
NuVoodoo Releases Social Media Findings Of Ratings Prospect Study
T-Mobile's Music Freedom Expands With Six New Music Streaming Services
In Brief - August 28, 2014
August 27, 2014
STRATA Survey: Ad Agencies’ Interest In Digital Video Jumps 45% From A Year Ago
In Brief - August 27, 2014
August 26, 2014
Scott Carter Promoted To SVP/Marketing At Epic Records
CCM+E Nashville Debuts ALT 98.3
CBS Radio, Townsquare Media Partner To Create The Michigan News Newtwork
Stacey Thomas Appointed Director, Media Integration For CCM+E Philadelphia
In Brief - August 26, 2014
August 25, 2014
Lance Houston Named New PD Of Boston's 101.7 The Bull
In Brief - August 25, 2014
August 22, 2014
eQB NOW
The Week In Review: 8/18-8/22
Chris Edge Adds PD Duties At WDCG/Raleigh
SoundExchange Q2 Digital Radio Report Highlights Digital Radio Transformation
In Brief - August 22, 2014
August 21, 2014
NuVoodoo Ratings Prospect Study Reveals Broadcast Radio Beats Pandora For Music Satisfaction
CBS Radio Adds To Sports Programming Leadership Team
iHeartRadio Survey: Carrie Underwood Music’s Best Female Role Model
In Brief - August 21, 2014
Music News
MTV VMAs Spike Sales For Beyoncé and More
Quick Hits: Bruce Springsteen, John Legend, Shakira
The Week In Review: 8/24-8/29
Quick Hits: Chris Brown, Weezer, Miley Cyrus, Brandon Flowers, Paul McCartney, Bob Dylan
Wiz Khalifa Earns First #1 Album, Taylor Swift Debuts At #1 With New Single
Quick Hits: Ariana Grande, Kings of Leon, Lady Gaga, Neil Young
Usher Slowly Revealing Tour Plans
Quick Hits: Bad Boy Records, Ty Dolla $ign, Gerard Way, Bob Dylan
Beyoncé, Miley Cyrus Rule 2014 MTV VMAs
Slipknot Unmasks Details of The Gray Chapter
Quick Hits: Eminem & Shady Records, Ed Sheeran, Prince, Grouplove, Cobra Starship
Quick Hits: Jessie J, Foo Fighters, Mariah Carey & Nick Cannon, Genesis, Fall Out Boy
The Week In Review: 8/18-8/22
Nickelback Signs With Republic Records
Quick Hits: Nico & Vinz, Sam Smith, Weezer, Ariana Grande, Shelby Lynne, Enrique Iglesias, T.I., Iggy Azalea
FMQB NOW

Jeff Sottolano
Director of Programming
CBS Radio

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!