CBS Cares And National Stroke Association Create PSA Campaign
Mat 6, 2014
Untitled Document

CBS Cares and National Stroke Association have partnered to create three PSA messages to raise awareness on the risk factors commonly associated with strokes and to highlight the groups most susceptible to strokes overall.

The 60-second PSA that will be broadcast on CBS Radio’s 126 major-market stations across the country takes an innovative approach at getting the public’s attention with a dramatization of a wedding, featuring the father of the bride giving a heartfelt toast. But as the father progresses, he experiences one of the signs of a stroke—garbled speech—and the toast is interrupted. The father of the bride continues on after a brief announcement that “strokes can be prevented if you are aware of the risk factors.”

Alan Kalter, the announcer of The Late Show With David Letterman, is the voice of the father.

The CBS Cares creative team consulted National Stroke Association staff and board member Dr. Richard D. Zorowitz of Johns Hopkins University, to ensure the father of the bride’s garbled speech accurately represented the effects of someone experiencing a stroke.

To hear the radio PSA and to learn more, visit www.stroke.org/cbscares.

In the two PSAs to air on the CBS Television Network, Aisha Tyler, host of The Talk, warns that women and African-Americans are at greater risk of having strokes.

To see the two televised PSAs and to learn more, visit www.stroke.org/cbscares.

“We learned that every 40 seconds someone in the United States experiences a stroke, often when doing very ordinary things,” said Matthew Margo, Senior Vice President, Program Practices, CBS Television Network. “So we wanted to portray that experience for our audience and emphasize that strokes can happen to anyone, anywhere, even at a family event, and to illustrate that they are preventable. We also wanted to raise awareness of the demographic groups most likely to experience a stroke.”

“Stroke is the fourth leading cause of death in the U.S. and the leading cause of disability. Yet the public is dangerously unaware of the risk factors for stroke,” said Jim Baranski, CEO, National Stroke Association. “We are proud to work with CBS and grateful they chose this important cause for a CBS Cares initiative.”

According to National Stroke Association, anyone can have a stroke no matter your age, race or gender. But the chances of having a stroke increase if a person has certain risk factors, such as family history, high blood pressure, diabetes and obesity. The key to minimizing the incidence of stroke is to identify these risk factors and work with a healthcare professional to reduce them.

The campaign will run throughout May in support of National Stroke Awareness Month, and will encourage the public to fill out a Stroke Risk Scorecard and talk with their healthcare professional.




 
Breaking News
In Brief - October 17, 2014
The Week In Review: 10/13-10/17
October 16, 2014
Michael Jordan Named PD At WAMZ
Dan Chertoff Named VP, A&R, RCA Records
Greater Media Chairman, CEO Peter Smyth Named Among The 2014 Giants of Broadcasting
Joe Cuello Joins TuneCore As Chief Creative Officer
Clip Interactive Reports Milestones In Revenue, MAUs, Engagement For Radio Station Partners
iHeartMedia Wins Gold Award At Healthcare Marketing IMPACT Awards
In Brief - October 16, 2014
October 15, 2014
Gayle Troberman Named iHeartMedia EVP And Chief Marketing Officer
John Geary Appointed Market President For iHeartMedia Sacramento
Sun & Fun Media Partners With Premiere Networks For Ad Sales
TuneCore Pays Artists $32.7 Million In Q3 2014 for Music Distribution, Expands Music Publishing Catalog
In Brief - October 15, 2014
October 14, 2014
Warner Music Group Broadens Senior Management Team
Tribune Media Announces $400 Million Stock Repurchase Program
New Generation Radio Partners With Colbert Media Group
In Brief - October 14, 2014
October 13, 2014
Steve Davis Named VP/Programming, CBS Radio Washington, D.C.
Capitol Music Group Names Ambrosia Healy SVP/Head Of Media Strategy & Relations
Alpha Media To Purchase Buckley Broadcasting of California, LLC, Buckley Communications, Inc. Radio Stations
Alicia Keys Added To CBS Radio's "We Can Survive" Lineup
In Brief - October 13, 2014
October 10, 2014
eQB NOW
The Week In Review: 10/6-10/10
Music News
One Direction Reveal Four Tracklist
The Week In Review: 10/13-10/17
Quick Hits: Iggy Azalea, U2, Snoop Dogg / Pharrell, iHeartRadio Fiesta Latina
Pitbull Goes Global In November
Quick Hits: Sam Smith, MTV EMAs, Songwriters Hall of Fame, The Pixies, Fall Out Boy, Bonnaroo
Jason Aldean, Hozier Top Album Sales Chart
Quick Hits: Foo Fighters, Prince, Ariana Grande
Taylor Swift Taps Into the '80s For "Out Of The Woods"
Quick Hits: One Direction, Christina Aguilera / The Voice, Jack White, Kelly Clarkson, T.I., Wilco
Iggy Azalea Leads 2014 AMA Nominees
Quick Hits: Foo Fighters, Soul Train Awards, Iggy Azalea, Noel Gallagher's High Flying Birds, Alicia Keys & David Byrne, Forbes Under 30 Music Festival
THE WHO HITS 50! Tour Set For North America 2015
The Week In Review: 10/6-10/10
FMQB Retro-Active: Ken Sharp Revisits the Magic of The Turles With Singer Howard Kaylan
Quick Hits: Katy Perry, Taylor Swift, Foster The People, Counting Crows, Ben Harper & The Innocent Criminals
FMQB NOW

Chris P, PD
KRQQ & KMIY/Tucson

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!