Entercom Communications Corp. announced today that it has launched SmartReach Digital, a new division of the company that will help local businesses navigate the growing universe of digital marketing options. SmartReach Digital will focus on designing and implementing fully integrated local digital marketing strategies to simplify the complex and constantly changing digital marketing landscape for local businesses. It will offer a number of products and services that enable local businesses to attract, activate, and engage targeted leads.
SmartReach Digital has rolled out in six of Entercom’s markets as of April 1. Additional markets will be added over the next twelve months. SmartReach Digital is supported by a full-service digital agency formed by Entercom, staffed with a team of experienced digital marketers. The company will also employ dedicated sales executives and campaign managers in each Entercom market.
“SmartReach Digital is an exciting and important expansion of our company’s product line and a perfect complement to our core Radio business,” said Entercom President and CEO David Field. “Our goal is to be the preferred choice to meet the advertising and marketing needs of our local customers. We believe that our new SmartReach Digital products will bolster our ability to deliver powerful and effective solutions for our customers.”
SmartReach Digital is led by Stephen Gibbons, who most recently served as VP-Marketing and VP-National Sales at Dex One. Gibbons led a significant transformation of Dex One, as he helped expand its product line and was responsible for the creation of effective integrated marketing solutions for small and medium size businesses.