Pandora Introduces Promoted Stations
May 7, 2014

Pandora announces the beta launch of a new advertising solution – Promoted Stations. Promoted Stations are native ad units designed to help advertisers drive Pandora listeners to custom content. Created by Pandora for ten national advertisers, they seamlessly integrate into a listener’s station list under “Stations You Might Like.” This announcement marks the first time that Pandora has natively integrated an ad product within a listener’s station list.

Currently, Promoted Stations are being served to roughly 10 percent of Pandora’s 76 million monthly users. Listeners that are part of the beta launch will have these stations auto-populate, one station at a time, in the “Stations You Might Like” sections of their playlists. This allows listeners browsing for their next listening experience to consider a brand’s content alongside existing and other recommended stations.

“We are relentlessly focused on advertising solutions that enhance both the listener and advertiser experiences,” said Lizzie Widhelm, Vice President of Digital Advertising at Pandora. “Promoted Stations make it easier for listeners to explore the unique content we create with brands and give advertisers the opportunity to extend the reach of their content, as well as the time spent with their brand.”

Pandora created the Promoted Stations feature after seeing increasing demand for custom content from advertisers. Pandora consults with advertisers to produce content in a variety of ways based on the listening experience brands want to create for their respective audiences. This can entail custom content from an artist or a mix of songs powered by Pandora’s Music Genome Project.




 
Breaking News
BIA/Kelsey Report: KIIS-FM Becomes Highest Revenue-Generating U.S. Radio Station In 2014
E.W. Scripps Company Completes Merger, Spinoff Transaction With Journal Communications
City Of Hope To Honor UMG's Lucian Grainge With Spirit Of Life Award
Concord Music Group Acquires Vanguard, Sugar Hill Labels From The Welk Music Group
In Brief - April 1, 2015
March 31, 2015
iHeartRadio Music Festival Returns To Las Vegas
Conclave Opens Rockwell Award Voting To The Industry
Baltimore's Queen Of Rock To Retire
ReverbNation Ups Simon Perry To Chief Creative Officer, Head Of A&R
Coleman Insights VP Chris Ackerman Retires
Ace & TJ Renew For Year 13 On WQEN
In Brief - March 31, 2015
March 30, 2015
Cumulus Names Tommy Page SVP Of Brand Partnerships
Conclave Opens Rockwell Award Voting To The Industry
Coleman Insights VP Chris Ackerman Retires
March 30, 2015
Larry Blumhagen Appointed VP/Director Of Sales For CBS Radio Los Angeles
In Brief - March 30, 2015
March 27, 2015
eQB NOW
KIIS FM Announces Wango Tango 2015 Line-Up
In Brief - March 27, 2015
March 26, 2015
Rock 'n' Roll Marathon Series Teams Up With iHeartMedia
Big D Named New APD/Morning Show Personality At KPLV
Triton Digital To Integrate Live Audio Broadcast Ads For MLBAM
Sinclair Broadcast Group Launches Digital Ventures Group
WERO Taps Robyn Banks For Nights
Music News
Rolling Stones Set 15-City Zip Code Tour
Quick Hits: album sales, Joni Mitchell, Pemberton Festival, Christina Perri, Alt-J, Cynthia Lennon
Jay Z Launches Tidal Streaming Service
Ed Sheeran Tacks On Fall U.S. Tour
Quick Hits: Justin Bieber, Smashing Pumpkins & Marilyn Manson, Led Zeppelin, Alternative Press Music Awards, Walk Off The Earth, Lynyrd Skynyrd
Taylor Swift Tops iHeartRadio Music Awards
Quick Hits: Ariana Grande, Milky Chance, Billboard Music Awards, Rob Thomas, Christina Aguilera, Failure
Zayn Malik Discusses Exit From One Direction
Quick Hits: NCAA March Madness Festival, George Ezra, Saturday Night Live, Ozzy Osbourne, Duran Duran
Pitbull's Globalization Spreads To SiriusXM
Quick Hits: Rihanna, AWOLNATION, Three Days Grace, Zendaya & Radio Disney Music Awards, Bonnaroo, Audiotopsy
McCartney, Metallica To Headline Lollapalooza 2015
Zayn Malik Leaves One Direction
Kendrick Lamar Debuts Atop The Billboard 200
Quick Hits: Van Halen, Britney Spears / Iggy Azalea, A$AP Rocky, The Library of Congress
FMQB NOW

Pat Paxton
Pres. of Programming
Entercom

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!