Pandora Introduces Promoted Stations
May 7, 2014

Pandora announces the beta launch of a new advertising solution – Promoted Stations. Promoted Stations are native ad units designed to help advertisers drive Pandora listeners to custom content. Created by Pandora for ten national advertisers, they seamlessly integrate into a listener’s station list under “Stations You Might Like.” This announcement marks the first time that Pandora has natively integrated an ad product within a listener’s station list.

Currently, Promoted Stations are being served to roughly 10 percent of Pandora’s 76 million monthly users. Listeners that are part of the beta launch will have these stations auto-populate, one station at a time, in the “Stations You Might Like” sections of their playlists. This allows listeners browsing for their next listening experience to consider a brand’s content alongside existing and other recommended stations.

“We are relentlessly focused on advertising solutions that enhance both the listener and advertiser experiences,” said Lizzie Widhelm, Vice President of Digital Advertising at Pandora. “Promoted Stations make it easier for listeners to explore the unique content we create with brands and give advertisers the opportunity to extend the reach of their content, as well as the time spent with their brand.”

Pandora created the Promoted Stations feature after seeing increasing demand for custom content from advertisers. Pandora consults with advertisers to produce content in a variety of ways based on the listening experience brands want to create for their respective audiences. This can entail custom content from an artist or a mix of songs powered by Pandora’s Music Genome Project.




 
Breaking News
Epic Records Names Breyon Prescott Head Of Urban A&R
The Week In Review: 2/23-2/27
Westwood One Rolls Out National Expansion Of The Jonathon Brandmeier Show
In Brief - February 27, 2015
February 26, 2015
Mel Karmazin To Be Honored By The Broadcasters Foundation Of America
Cox Media Group Names Rachel Williamson Director/Digital Revenue Development
New Generation Radio Launches Virtual Jock
Benztown Teams With Vipology To Bring Cost-Effective Websites To Radio
In Brief - February 26, 2015
February 25, 2015
iHeartMedia Announces Executive Changes
NAB Statement On Introduction Of Local Radio Freedom Act In House, Senate
Report: Radio’s 2015 Digital Revenue Poised For Double-Digit Growth
Coleman Insights, Jacobs Media Explore The Great Pyramids Of Radio
Republic Records Names Patch Culbertson Director of A&R
In Brief - February 25, 2015
February 24, 2015
106.1 KISS FM Changes Name To 106.1 LAURA FM
In Brief - February 24, 2015
February 23, 2015
Industry-Wide Consumer Awareness Campaign Launches For NextRadio
Jake Wisely Appointed CEO Of The Bicycle Music Company
Westwood One Hires Douglas Johnston As EVP/Sales
The Bobby Bones Show Brings Ask Anything's Fan-Driven Artist Chats To Country Fans Nationwide
Salem Communications Corporation Becomes Salem Media Group
In Brief - February 23, 2015
February 20, 2015
eQB NOW
The Week In Review: 2/16-2/20
Music News
All Apologies From Kanye West
The Week In Review: 2/23-2/27
FMQB Retro-Active: Aerosmith's Joey Kramer Talks Donington DVD, The Beatles, and Rockin and Roastin Coffee
Quick Hits: Mumford & Sons, Madonna, Beale Street Music Festival, Tool
Ed Sheeran, Sam Smith Rule BRIT Awards
Quick Hits: Foo Fighters, Carly Rae Jepsen, The Airborne Toxic Event, Echosmith, Finding Neverland Album with John Legend & Rita Ora
Imagine Dragons Roar To Top Debut
Quick Hits: U2, Firefly Festival, Nico & Vinz, Lady Gaga, Three Days Grace, Free Press Summer Festival
Sam Smith Set For Another U.S. Road Trip
Quick Hits: One Direction, Lorde, Brandon Flowers, Redfoo, Fuji Rock Festival
Quick Hits: John Legend & Common / The Oscars, Ed Sheeran, In This Moment, Passion Pit, Kaaboo Del Mar Festival, Pixies
Kanye Talks New Album & More With Power 105.1's Breakfast Club
The Week In Review: 2/16-2/20
Quick Hits: Foo Fighters / Sonic Highways, Coldplay, Squamish Valley Music Festival
Lil Wayne Working Up Free Weezy Album
FMQB NOW

Rob Roberts
OM/Cumulus Atlanta

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!