CCM+E Launches iHeartRadio Hispanic Network
May 8, 2014

Clear Channel Media and Entertainment today announced the launch of the iHeartRadio Hispanic Network. Serving Hispanics across the U.S., the iHeartRadio Hispanic Network will include a unique collection of assets providing advertising partners large-scale reach to nearly 90 percent of the U.S. Spanish and English-speaking Hispanic population.

Grupo Radio Centro (GRC), the leading radio broadcasting company in Mexico with an unmatched coverage of the largest Mexican markets, will serve as the foundation partner of the network, providing live broadcasts from some of Mexico's top-rated radio stations. The agreement will provide exclusive digital distribution for all GRC stations, including regional Mexican station KXOS in Los Angeles and the most-listened-to Spanish language program in America, "El Show Del Mandril," for which the two companies recently inked a U.S. national sales and distribution deal via Clear Channel's syndication company Premiere Networks. In addition, GRC's parent company Grupo Radio Mexico (GRM), which owns and operates 51 radio stations across multiple formats in 13 Mexican markets ­ including the leading station cluster in Monterrey and Guadalajara ­ will also be available on iHeartRadio wherever it is offered, including the web, mobile, gaming, home entertainment and automotive.

In addition, beginning later this year, iHeartRadio will become the exclusive digital ad sales provider for these market-leading Mexican stations. In an industry first, Clear Channel will replace all local Mexican station ads with consumer-targeted U.S. ads. This also marks the first time iHeartRadio will provide U.S. listeners with radio broadcasts from leading stations throughout the Mexico Republic.    

"This is the second step in the groundbreaking partnership between our two companies," said Francisco Aguirre, Chairman/CEO, GRC. "Bob Pittman and I share a vision to expand both companies beyond their respective borders in a very fast paced and evolving digital landscape. Our Mexico stations are market leaders across all demographics and we look forward to their natural expansion in the U.S. through the iHeartRadio Hispanic Network."

"There is a population of more than 50 million Hispanics in the U.S. ­ with 65 percent being of Mexican descent," said Bob Pittman, Chairman/CEO, Clear Channel. "This unique partnership represents a key milestone in Mexico/U.S. broadcasting, allowing Clear Channel for the first time to offer this key demographic exclusive access to the most popular Mexican stations from anywhere across the U.S. with the iHeartRadio Hispanic Network, in addition to providing our partners with unprecedented access to the Hispanic community.




 
Breaking News
eQB NOW
Nielsen Reports Third Quarter 2014 Results, Announces $1B Share Repurchase Authorization
iHeartRadio Now Available For Use In Apple's CarPlay
In Brief - October 23, 2014
October 22, 2014
Pandora AMP Allows For "Large Scale" Artist Analytics
Spanish Broadcasting System Names Eric Garcia Radio Revenue Chief, GM, New York Market
The Conclave To Honor Ginny Morris With The Rockwell Award
In Brief - October 22, 2014
October 21, 2014
Report: Ron Fair Departs Virgin Records
Adobe, Nielsen To Create Comprehensive Measurement Platform For Digital Content
DMR/Interactive Names Doug Smith VP/Marketing Strategy
Triton Digital's August 2014 Ranker: Major News Events Show Impact On Top 20 Streaming Audio Markets
October 20, 2014
iHeartMedia San Francisco Names Mark Adams PD of KYLD & KIOI
Premiere Networks Promotes Claudine Cazian To VP/Programming & Branded Entertainment
Entercom Names Carlos Lamadrid VP/National Sales, Strategic Partnerships
Pandora Hires Steve Bené As General Counsel
In Brief - October 20, 2014
October 17, 2014
In Brief - October 17, 2014
The Week In Review: 10/13-10/17
October 16, 2014
Michael Jordan Named PD At WAMZ
Dan Chertoff Named VP, A&R, RCA Records
Greater Media Chairman, CEO Peter Smyth Named Among The 2014 Giants of Broadcasting
Joe Cuello Joins TuneCore As Chief Creative Officer
Clip Interactive Reports Milestones In Revenue, MAUs, Engagement For Radio Station Partners
iHeartMedia Wins Gold Award At Healthcare Marketing IMPACT Awards
Music News
Taylor Swift Reveals Songs of 1989
One Direction Goes "On The Road Again"
Quick Hits: American Music Awards, Justin Timberlake, New Now Next Awards, Foo Fighters, Jake Miller, ShipRocked
Florida Georgia Line, Bob Seger Lead Sales Chart
Quick Hits: Taylor Swift, Foo Fighters, Gwen Stefani, Cold War Kids
Charli XCX, Haim and More Contribute to Hunger Games
Quick Hits: Meghan Trainor, Smashing Pumpkins, Milky Chance
U2 Sits Down For Intimate Radio Special
Quick Hits: Coldplay, Gwen Stefani, Foo Fighters, Dropkick Murphys, Madisen Ward and the Mama Bear
One Direction Reveal Four Tracklist
The Week In Review: 10/13-10/17
Quick Hits: Iggy Azalea, U2, Snoop Dogg / Pharrell, iHeartRadio Fiesta Latina
Pitbull Goes Global In November
Quick Hits: Sam Smith, MTV EMAs, Songwriters Hall of Fame, The Pixies, Fall Out Boy, Bonnaroo
Jason Aldean, Hozier Top Album Sales Chart
FMQB NOW

Christopher K
APD/MD, KDND & KUDL
Sacramento

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!