CCM+E Launches iHeartRadio Hispanic Network
May 8, 2014

Clear Channel Media and Entertainment today announced the launch of the iHeartRadio Hispanic Network. Serving Hispanics across the U.S., the iHeartRadio Hispanic Network will include a unique collection of assets providing advertising partners large-scale reach to nearly 90 percent of the U.S. Spanish and English-speaking Hispanic population.

Grupo Radio Centro (GRC), the leading radio broadcasting company in Mexico with an unmatched coverage of the largest Mexican markets, will serve as the foundation partner of the network, providing live broadcasts from some of Mexico's top-rated radio stations. The agreement will provide exclusive digital distribution for all GRC stations, including regional Mexican station KXOS in Los Angeles and the most-listened-to Spanish language program in America, "El Show Del Mandril," for which the two companies recently inked a U.S. national sales and distribution deal via Clear Channel's syndication company Premiere Networks. In addition, GRC's parent company Grupo Radio Mexico (GRM), which owns and operates 51 radio stations across multiple formats in 13 Mexican markets ­ including the leading station cluster in Monterrey and Guadalajara ­ will also be available on iHeartRadio wherever it is offered, including the web, mobile, gaming, home entertainment and automotive.

In addition, beginning later this year, iHeartRadio will become the exclusive digital ad sales provider for these market-leading Mexican stations. In an industry first, Clear Channel will replace all local Mexican station ads with consumer-targeted U.S. ads. This also marks the first time iHeartRadio will provide U.S. listeners with radio broadcasts from leading stations throughout the Mexico Republic.    

"This is the second step in the groundbreaking partnership between our two companies," said Francisco Aguirre, Chairman/CEO, GRC. "Bob Pittman and I share a vision to expand both companies beyond their respective borders in a very fast paced and evolving digital landscape. Our Mexico stations are market leaders across all demographics and we look forward to their natural expansion in the U.S. through the iHeartRadio Hispanic Network."

"There is a population of more than 50 million Hispanics in the U.S. ­ with 65 percent being of Mexican descent," said Bob Pittman, Chairman/CEO, Clear Channel. "This unique partnership represents a key milestone in Mexico/U.S. broadcasting, allowing Clear Channel for the first time to offer this key demographic exclusive access to the most popular Mexican stations from anywhere across the U.S. with the iHeartRadio Hispanic Network, in addition to providing our partners with unprecedented access to the Hispanic community.




 
Breaking News
iHeartMedia Atlanta Names New Market President and Vice President of Sales
iHeartMedia Myrtle Beach Names Zac Davis Operations Manager
Tim Maranville Joins Cross Platform Media Group As Chief Content Officer
Study: New Brain Research Demonstrates High Effectiveness Of Radio Advertising
Survey: Justin Timberlake Is Musicís Best Male Role Model
In Brief - September 30, 2014
September 29, 2014
Jon Pinch Delays Retirement, Named Market Manager At Cumulus-Atlanta
iHeartMedia Names Earl Jones SVP, Urban Operations
Report: Few 13-20ís Name FM As #1 Music Source
New Study: Radio An Effective Way To Influence Swing Voters
In Brief - September 29, 2014
September 26, 2014
eQB NOW
The Week In Review: 9/22-9/26
Cox Media Group Names Pete Spriggs News/Talk/Sports Radio Format Leader, Drew Anderssen Format Coordinator
Mann Gets HOT From HITS In Bakersfield
ErrorFM.com Announces Launch Date, Features
In Brief - September 26, 2014
September 25, 2014
iHeartRadio Music Festival Generates 5 Billion Social Impressions
In Brief - September 25, 2014
September 24, 2014
Report: Southern California Broadcasters Association White Paper
In Brief - September 24, 2014
September 23, 2014
Jelli Selects Digigram To Provide Sound Cards For RadioSpot
In Brief - September 23, 2014
September 22, 2014
BIA/Kelsey Projects $139.3 Billion In Local Media Revenue By 2015
Music News
Lorde Drops "Yellow Flicker Beat"
Quick Hits: Gwen Stefani & Pharrell Williams, Mary Lambert, Alex & Sierra
Taylor Swift, Metallica & More Headlining 2015 Rock In Rio USA
Quick Hits: Britney Spears, Prince, Birdman, Black Sabbath, Rancid
Thom Yorke Releases Surprise Solo Album Via BitTorrent
The Week In Review: 9/22-9/26
Quick Hits: R.E.M., AC/DC, U2
Metallica Has Goodies In Store This Holiday Season
Quick Hits: Justin Bieber, Kanye West, Wiz Khalifa & Amber Rose, Brandi Carlile, Neil Young, Bob Seger
Streisand, Chris Brown Top SoundScan Sales Chart
Nickelback Moving To No Fixed Address In November
Quick Hits: AC/DC, Bruce Springsteen, Weezer, Outkast, The Who
T.I. Gets Paperwork In Order
FMQB Photo Pass: Lily Allen
Quick Hits: Kelly Clarkson, Bob Dylan, Iggy Azalea, Lana Del Rey, Jeff Bridges
FMQB NOW

Celebrating
The History Of
WFLZ/Tampa

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!