Edison Research Report: "Infinite Dial 2014"
May 8, 2014

P1 listeners to stations that play today's Rock are aggressively interested in keeping up-to-date with music, and they turn to AM/FM radio in greater numbers than the average listener to do so.

Half of Classic Rock/Classic Hits radio P1 listeners say it is important to keep up-to-date with music.

These and other key findings are from "The Infinite Dial 2014: A Look at Rock P1s" and "A Look at Classic Rock/Classic Hits P1s." The new reports are the latest in the continuing series of format breakouts from Edison Research's influential "Infinite Dial" study, released in March of this year.

Rock P1s are first among any format's partisans in saying that it is "very" or "somewhat" important to them to keep up with music (69% vs. 47% of respondents overall). Even 49% of P1s to Classic Rock/Classic Hits say that music discovery remains similarly important to them. This finding comes at a time when many Active Rock stations are decreasing their reliance on new music, and Alternative stations are just starting to increase their percentage of recent music.

While Rock P1s are often thought of as the listeners with the most choices for music discovery, 79% say they use AM/FM radio to find out about music, compared to 75% of all respondents.

Respondents to Edison Research's 2014 "The Infinite Dial" are asked to name the radio station they listen to most, each of which is individually coded by format. The Rock breakouts are based on 91 P1s to Alternative, Active Rock, and Triple-A radio stations. There are 112 respondents who are P1 to a Classic Rock, Adult Hits, or Classic Hits station.

With Rock and Oldies/Classic Rock formats so heavily represented on satellite radio, it is also interesting to note that P1s of those formats have a slightly higher subscription rate to SiriusXM Satellite Radio, with 18% of Rock P1s and 17% of Classic Rock/Classic Hits P1s having a satellite radio subscription, vs. 15% of the overall sample.

While both formats are sometimes thought of as male-dominated, especially when "Rock" stations consider their target audience, 57% of Classic Rock/Classic Hits P1s are male, while 63% of Rock P1s are male.


 




 
Breaking News
eQB NOW
Rich Davis Named VP Of Programming For iHeartMedia-Seattle
December 18, 2014
Sharon Dastur Named SVP/Programming Integration At iHeartMedia
Mark Medina Named Program Director At Z100/New York
Denon Electronics, iHeartMedia Announce Partnership
Deezer Appoints Hans-Holger Albrecht CEO
TuneCore Acquires DropKloud And Its Founders
SoundHound Reveals Top Songs, Artists, Albums Of 2014
In Brief - December 18, 2014
December 17, 2014
iHeartMedia Names Don Parker VP/Programming, For San Francisco And Sacramento
Senate Approves Michael O'Rielly For Five-Year FCC Term
Nielsen Report: A Focus On The Public Radio Listener
iHeartRadio Jingle Ball 2014 To Air On The CW Network
In Brief - December 17, 2014
December 16, 2014
Beasley Names Rafe D'Amico VP/Strategic Partnerships
NRG Media Taps Shane Sparks Market Manager, Northwoods, WI Cluster
Shazam Upgrades Windows Phone App
KLUC’s 16th Annual Chet Buchanan & The Morning Zoo Toy Drive Breaks Records
Rdio Brings Personalized Internet Radio, On-Demand Music Subscription To Windows Phone 8.1
In Brief - December 16, 2014
December 15, 2014
CBS Radio, Carson Daly Agree To Multi-Year Contract Extension
JVC Media Closes On Purchase Of WHKQ/Orlando
Bruce Gilbert Named SVP/Sports For Cumulus And Westwood One
Don Martin Rises To SVP/Sports Programming For Premiere Networks
Columbia Promotes Bryan Younce To SVP/Video, Content Production
In Brief - December 15, 2014
Music News
Madonna Announces New Album, Releases Six Songs Digitally
J. Cole Earns Third Chart-Topper
Quick Hits: Dick Clark's New Year's Rockin' Eve, Joan Jett & The Who, Metallica, Van Morrison, Grammy Special Merit Awards
Green Day, Joan Jett Make The List For Rock Hall
Quick Hits: Madonna, Michael Jackson, The Voice
Quick Hits: Imagine Dragons, Iggy Azalea & Britney Spears, Mad Season, David Byrne / Talking Heads tribute concert
Iggy Azalea Maps Out Arena Tour
Quick Hits: Ne-Yo, Selena Gomez, Gwen Stefani & Pharrell Williams, Stevie Wonder, Everclear, Alex & Sierra, Modest Mouse
Taylor Swift Spends Another Week At #1
The Week In Review: 12/8-12/12
Quick Hits: Epicenter Festival, Beyoncé, Dr. Dre, American Music Priz
Quick Hits: Coldplay, New Year's Rockin' Eve, Golden Globe Song nominees, Judas Priest
Quick Hits: BET Honors, Modest Mouse, Rush
U2 Extends iNNOCENCE + eXPERIENCE Tour
Quick Hits: Kid Ink, Seether & Rise Above Fest, TV On the Radio, Bob Dylan
FMQB NOW

Year-End
At Issue

           2014
Interview Hilights

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!