Katz Media Group Names Stacey Lynn Schulman EVP of Strategy, Analytics & Research
May 13, 2014

Katz Media Group (KMG) announces that consumer insights and media executive Stacey Lynn Schulman will join the company as Executive Vice President of Strategy, Analytics and Research. Known in the industry for cutting-edge analytics and thought leadership, Schulman brings more than 20 years of media and marketing research experience to the newly created position.  Recognized as a “Wonder Woman” by Multichannel News, Schulman is also the 2012 recipient of the Gold Medal for Research Innovation from the Advertising Research Federation’s Great Mind Awards.

In her new role, Schulman will oversee all analytics and insights for the Katz Radio Group (KRG) and Katz Television Group (KTG), leading a team of research professionals to provide world-class audience and consumer analytics for Katz partners, advertisers and agencies.

“We are thrilled to have such a well-respected media trailblazer join our team. From broadcast and cable television to the agency world, Stacey has an enormous range of research experience across all forms of media. Her expertise will help us evangelize the power of radio, as well as highlight the enduring value of local broadcast,” said Mark Rosenthal, CEO of KMG. “We look forward to leveraging Stacey’s depth of experience to maximize the reach of broadcast with evolutionary methods of targeting, addressability and other cutting-edge approaches for our advertisers and broadcast partners. Understanding consumers, their lifestyles and how they interact with our partners’ products and services is a top priority for us. Stacey’s extensive experience in media and consumer behavior will help take our research capabilities to world-class levels, and arm our sales teams with compelling and credible data to provide advertisers with the most impactful media solutions.”

“Joining Katz Media Group, the leader in the media representation industry, is a phenomenal opportunity to work for a company with a massive multimedia footprint,” said Schulman. “Not only does the position embrace my television and digital background -- it also allows me to work with radio, one of the big three media that is often misunderstood and under-valued. I’m excited to have the opportunity to expand consumer and advertiser understanding surrounding radio and help tell radio’s true success story. I'm equally thrilled to be working closely with the team at Katz Television Group to underscore the value of local broadcast. As consumers continue to explore more solitary forms of media engagement, the power of local broadcasting to provide cultural touchstones of connection has never been more important. Whether over-the-air, online or through mobile devices, consumers today have an ‘always-on’ connection to their local radio and television broadcasters creating a unique blend of reach, accessibility and relevance.”




 
Breaking News
Greater Media-Detroit Launches 105.1 The Bounce
Reports: Apple Courting Tidal, Blocking Spotify
Judge Will Not Extend Protective Order Against Kane
Cumulus-Toledo Rebrands Hot AC WWWM (Channel 105.5) to Q105.5
Cumulus Media Launches Columbia’s Classic Hits 98.5 WOMG
June 30, 2016
Mike V. Named APD At KFM-BFM/San Diego
Hot 97 New York Brings Hot Summer Mix Weekends Back Through Labor Day
June 29, 2016
iHeartMedia Names Tony Banks Director of Talent Development for Central Division
Elvis Duran To Receive Star On The Hollywood Walk Of Fame
WMGC/Detroit Pulls The Plug On Sports Talk
In Brief - June 29, 2016
June 28, 2016
jâcapps Cracks The Connected Car Code For Radio
ABC Radio, SLS Las Vegas & Skyview Networks Announce Strategic Sales & Radio Programming Relationship
WLTW/New York Celebrates Broadway This Summer At 106.7 LITE FM’s Broadway in Bryant Park 2016
CBS Radio Grabs Its Share of Gracie Awards
WXPN/Philadelphia Reaches A Milestone 30,000 Members
June 27, 2016
iHeartMedia-Columbia Names Jonathan Reed Program Director At WNOK
Hilary Returns to 91X/San Diego
Greater Media Restructuring Leads to Layoffs
June 24, 2016
European Music Industry Reacts to "Brexit"
iHeartMedia-Nashville Names Morgan Huelsman Digital PD
In Brief - June 24, 2016
June 23, 2016
Republic Records Names Dan Cohen As VP/Marketing
WMMR/Philadelphia's 11th Annual I Bleed For Preston & Steve Blood Drive Hailed A Big Success
Music News
Rihanna Releases Video For Star Trek Song "Sledgehammer"
Quick Hits: Bastille, Pearl Jam / Third Man Records
Quick Hits: Weezer, Aerosmith, Lil Wayne, Wolfmother, Rob Wasserman
Does It Inspire You?
Quick Hits: Scotty Moore, Rihanna, Democratic National Convention, Hollywood Walk of Fame
Jennifer Hudson Signs With Epic Records
Quick Hits: Pink Floyd, Riot Fest
BET Awards Honor Prince, Get Political
Drake Still at #1, Chili Peppers Debut at #2
Kelly Clarkson Signs Worldwide Deal With Atlantic Records
Quick Hits: Bernie Worrell, Rihanna, Aerosmith, Kennedy Center Honors, Ralph Stanley
Led Zeppelin Wins Copyright Trial
Quick Hits: Kanye West, The BET Awards
Kanye West, The Weeknd + more to play The Meadows Music and Arts Festival
Quick Hits: Music Midtown festival, Drake, Chance the Rapper. Outta This World concert, Maynard James Keenan
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!