Katz Media Group Names Stacey Lynn Schulman EVP of Strategy, Analytics & Research
May 13, 2014

Katz Media Group (KMG) announces that consumer insights and media executive Stacey Lynn Schulman will join the company as Executive Vice President of Strategy, Analytics and Research. Known in the industry for cutting-edge analytics and thought leadership, Schulman brings more than 20 years of media and marketing research experience to the newly created position.  Recognized as a “Wonder Woman” by Multichannel News, Schulman is also the 2012 recipient of the Gold Medal for Research Innovation from the Advertising Research Federation’s Great Mind Awards.

In her new role, Schulman will oversee all analytics and insights for the Katz Radio Group (KRG) and Katz Television Group (KTG), leading a team of research professionals to provide world-class audience and consumer analytics for Katz partners, advertisers and agencies.

“We are thrilled to have such a well-respected media trailblazer join our team. From broadcast and cable television to the agency world, Stacey has an enormous range of research experience across all forms of media. Her expertise will help us evangelize the power of radio, as well as highlight the enduring value of local broadcast,” said Mark Rosenthal, CEO of KMG. “We look forward to leveraging Stacey’s depth of experience to maximize the reach of broadcast with evolutionary methods of targeting, addressability and other cutting-edge approaches for our advertisers and broadcast partners. Understanding consumers, their lifestyles and how they interact with our partners’ products and services is a top priority for us. Stacey’s extensive experience in media and consumer behavior will help take our research capabilities to world-class levels, and arm our sales teams with compelling and credible data to provide advertisers with the most impactful media solutions.”

“Joining Katz Media Group, the leader in the media representation industry, is a phenomenal opportunity to work for a company with a massive multimedia footprint,” said Schulman. “Not only does the position embrace my television and digital background -- it also allows me to work with radio, one of the big three media that is often misunderstood and under-valued. I’m excited to have the opportunity to expand consumer and advertiser understanding surrounding radio and help tell radio’s true success story. I'm equally thrilled to be working closely with the team at Katz Television Group to underscore the value of local broadcast. As consumers continue to explore more solitary forms of media engagement, the power of local broadcasting to provide cultural touchstones of connection has never been more important. Whether over-the-air, online or through mobile devices, consumers today have an ‘always-on’ connection to their local radio and television broadcasters creating a unique blend of reach, accessibility and relevance.”




 
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Alicia Tyler, PD
WZNE/Rochester

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