Cumulus & Big Machine Label Group Launch Country Music Label & Live Events Venture Under NASH ICONS Brand
May 14, 2014

Cumulus announces a strategic partnership with Country music powerhouse Big Machine Label Group to expand the growing NASH platform with the launch of a new record label and live events business. The new venture, NASH ICONS, will showcase Nashville’s most iconic talent from the last 25 years.

NASH ICONS will provide a new distribution platform for Country music’s most iconic artists including future recordings through a new record label. Cumulus will separately introduce new NASH ICONS branding on some owned-and-operated radio stations, as well as create and syndicate NASH ICONS content to affiliate stations through WestwoodOne. The venture is expected to be a profitable contributor to the bottom line in 2014 and beyond.

Driven by Country music fans’ desire for more exposure to their all-time favorite artists, NASH ICONS will be an important complement to the more contemporary-focused NASH brand. Like its sister brand, NASH ICONS will provide advertisers the opportunity to engage with the passionate Country fan base across a multi-media platform that spans radio, television, digital, magazine and live events.

The Nashville-based Big Machine Label Group is led by President and CEO Scott Borchetta and serves as the home to Country superstars such as Taylor Swift, Tim McGraw, Reba, Rascal Flatts, The Band Perry and Florida Georgia Line. The label was heralded by Billboard as the No. 1 independent record label based on a combination of sales and radio airplay for its star-studded roster of talent.

"We are excited to partner with Scott and Big Machine on the creation of NASH ICONS. This is an important line extension for our NASH brand that provides a new multi-media platform for Country music’s most prolific artists from the last two decades,” said Lew Dickey, CEO of Cumulus.

“There are so many iconic Country artists who are still passionate about recording new music and hearing their biggest hits on the radio. NASH ICONS will allow so many of these artists to do both,” said Big Machine Label Group president and CEO Scott Borchetta. “Big Machine Label Group is proud to partner with Cumulus in a way that allows us to keep entertaining the millions of fans of these all-time favorite artists.”

Cumulus will create and distribute a 24x7 NASH ICONS format and a long-form NASH ICONS feature show. The expansion of NASH to include NASH ICONS will allow the same markets to have NASH and NASH ICONS radio stations. NASH ICONS will also feature live events, merchandising, video and a section in NASH magazine, all coordinated to expand opportunities for Country fans to enjoy content featuring the iconic stars they love.

NASH ICONS will be based at the NASH Campus in Nashville, the nation's only multi-media facility devoted solely to producing and distributing content based on the Country music lifestyle. The NASH campus includes three studios designed for a combination of TV and radio programming, indoor and outdoor event space, a print newsroom and extensive office space. Leading Country stars including Taylor Swift, Brad Paisley, Lady Antebellum and Sheryl Crow are among the early visitors who’ve already spent time at the NASH campus.

All 68 Cumulus-owned Country stations are "Powered by NASH" and exclusive programming from the NASH campus currently airs on more than 400 radio stations nationwide through WestwoodOne, the wholly-owned subsidiary of Cumulus that creates and distributes content. Cumulus is also an investor in digital audio provider Rdio, which will soon feature dedicated NASH and NASH ICON programming.

Cumulus created the NASH entertainment brand based on the Country music lifestyle in 2013 starting with flagship radio station NASH FM 94.7 in New York City, which has rapidly become one of the most-listened-to Country stations in the nation.




 
Breaking News
Pandora Revenue, Listenership Rises In Q1
In Brief - April 29, 2016
April 28, 2016
SiriusXM Reports First Quarter 2016 Results
CMG Tulsa Names Nathan Reed Director of Branding & Programming at KRAV-FM
Cumulus Media Shreveport Ups Julie Kansy to PD at KQHN
ASCAP Revenue Tops $1 Billion For Second Straight Year
April 27, 2016
Blaire Galaton-Kelleher Joins “The Jack Diamond Morning Show” On WRQX/Washington, D.C
Premiere Networks To Provide Distribution For Aiir
Radio Milwaukee Names Glenn Kleiman Executive Director
In Brief - April 27, 2016
April 26, 2016
CBS Radio Las Vegas Promotes JB King to Operations Manager
KLUC/Las Vegas Taps John Moug As New Afternoon Drive Host
Donna Gryn Promoted to VP of Marketing at Republic Records
KIIS FM/Los Angeles Announces Artists Performing At Wango Tango Pre-Show Village
In Brief - April 26, 2016
April 25, 2016
KROQ/Los Angeles Annouces Weanie Roast 2016
Kristie McIntyre Returns To D.C. Airwaves For Nights On WRQX
Karen Mateo Exits Her Post at CBS Radio
Beasley Las Vegas Names Mark Sturcken Director Of Sales
April 22, 2016
eQB NOW
Radio Pays Tribute To The Musical Legacy of Prince
Hubbard Radio Elevates Jeremy Sinon To Director of Digital Strategy
In Brief - April 22, 2016
April 21, 2016
Music Icon Prince Has Passed Away
Music News
FMQB Photo Pass: Pearl Jam
Blink-182 Announce Album, Tour With Matt Skiba
Drake Expands Tour, Reveals Tracklist For Views
Quick Hits: Demi Lovato & Joe Jonas, Cash Cash, Whitney Houston, Deftones' Chino Moreno
Quick Hits: Justin Bieber, Lady Gaga & Elton John, Prince, Thrival Festival, B.o.B
Quick Hits: Bumbershoot Festival, Fetty Wap, HARD Summer, Jenny Lewis, Bayside
Prince Returns To The Top Of The Billboard 200
Drake Announces Summer Sixteen Tour, OVO Fest
Quick Hits: Billboard Music Awards, Guns N' Roses, Tegan and Sara, Twin Peaks, Jennifer Hudson, Billy Paul
Beyoncé Releases New Album Lemonade Via Tidal
Tributes Continue To Pour In For Prince
Entertainment World Reacts to Sudden Loss of Prince
Quick Hits: Mumford & Sons, P!nk, Beyoncé, Mariah Carey
Meghan Trainor Announces Untouchable Tour
AC/DC's Brian Johnson Releases Statement
FMQB NOW

Nick Petropoulos
Head of Promotion
Glassnote Music

    Question Of
      The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!