Report: Strong Digital, Off-Air Gains Help Radio Offset Spot, Network Dip in Q1 2014
May 16, 2014

Radio's Q1 2014 revenue was on par with Q1 2013 results, the fifth consecutive quarter of flat performance. Digital and Off-Air each increased 16% against last year's comps, while Spot spending was off 2% and Network declined 8%.

"The double-digit gains in the Digital and Off-Air sectors this quarter highlight the growing interest among advertisers in utilizing Radio's multiple facets," stated Erica Farber, RAB's President and CEO. "With Radio broadcasters increasingly dedicating their efforts to improving and supporting their digital channels, local and national advertisers alike will find these platforms increasingly attractive to reach audio consumers."
 
Commenting on Spot returns for the quarter, Farber noted that "a number of category increases offset cutbacks in spending among others whose businesses were adversely impacted by weather conditions and other factors."

"While Radio's traditional top categories remain important to the bottom line, implementation of the Affordable Care Act has brought renewed interest in Radio as a communications channel, evidenced by robust increases by both Insurance and Health Care advertisers," stated Farber.

Advertisers in the highly-competitive Communications/Cellular arena rang up a 33% increase over their Q1 '13 level to rank #2 among all categories in the Spot segment; Automotive, while flat, is again Radio's leading revenue category.

As anticipated, spending in the Insurance Companies category was up substantially (+33%) nearing the March 31 deadline for open enrollment under the Obama administration's Affordable Care Act (ACA). Health Care category advertisers also upped their spending (+16%) in an effort to attract the newly insured to their services.

Home Improvement spending was up 14%, reflecting consumers' need to deal with weather-related issues and growing home sales/remodeling efforts. Also up for the quarter were Professional Services (+7%), Concerts/Theater/Movies (+6%), and Casinos/Lottery (+3%).




 
Breaking News
eQB NOW
KIIS FM Announces Wango Tango 2015 Line-Up
In Brief - March 27, 2015
March 26, 2015
Rock 'n' Roll Marathon Series Teams Up With iHeartMedia
Big D Named New APD/Morning Show Personality At KPLV
Triton Digital To Integrate Live Audio Broadcast Ads For MLBAM
Sinclair Broadcast Group Launches Digital Ventures Group
WERO Taps Robyn Banks For Nights
In Brief - March 26, 2015
March 25, 2015
Kannon Named Morning Host At KVIL
NAB Show Presents "Cocktails And Conversation" With Mel Karmazin
Sunday Night Slow Jams Expands Operations Team
The Orchard Acquires RoyaltyShare, Makes Strategic Investment In Korrect
In Brief - March 25, 2015
March 24, 2015
Joseph Robinson Named President Of iHeartMedia Ventures Group
Jeff Zuchowski Promoted To VP/Industry Relations At Pandora
CBS Announces New Agreement With CBS News President David Rhodes
In Brief - March 24, 2015
March 23, 2015
jâcapps V4 Platform Certified By Nielsen For Digital Audio Measurement
It's Official: Mancow To Host Mornings On The Loop
In Brief - March 23, 2015
March 20, 2015
eQB NOW
Sony Music To Purchase Remaining Interest In The Orchard
Viggle Receives Proposal From Robert F.X. Sillerman To Acquire 25% Interest In Company’s Wetpaint Business
In Brief - March 20, 2015
Music News
Zayn Malik Discusses Exit From One Direction
Quick Hits: NCAA March Madness Festival, George Ezra, Saturday Night Live, Ozzy Osbourne, Duran Duran
Pitbull's Globalization Spreads To SiriusXM
Quick Hits: Rihanna, AWOLNATION, Three Days Grace, Zendaya & Radio Disney Music Awards, Bonnaroo, Audiotopsy
McCartney, Metallica To Headline Lollapalooza 2015
Zayn Malik Leaves One Direction
Kendrick Lamar Debuts Atop The Billboard 200
Quick Hits: Van Halen, Britney Spears / Iggy Azalea, A$AP Rocky, The Library of Congress
Lineup Announced for iHeartRadio Country Festival
Quick Hits: Outside Lands Festival, Milwaukee Summerfest, Taylor Swift, Sloss Music & Arts Fest, Justin Bieber, Skylar Grey with Kid Ink and Travis Barker, Elvis Costello
Jason Derulo Single Sets Radio Record
Quick Hits: Death Cab For Cutie, Nate Ruess, Black Sabbath, Juicy J, Built To Spill, John Fogerty
Pharrell Calls "Blurred Lines" Verdict a "Handicap" to Art
Quick Hits: Kurt Cobain, Fleetwood Mac, Chic, Twisted Sister
Quick Hits: Zayn Malik / One Direction, Snoop Dogg, Iggy Azalea & Britney Spears, Osheaga Music Festival
FMQB NOW

Pat Paxton
Pres. of Programming
Entercom

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!