Report: Strong Digital, Off-Air Gains Help Radio Offset Spot, Network Dip in Q1 2014
May 16, 2014

Radio's Q1 2014 revenue was on par with Q1 2013 results, the fifth consecutive quarter of flat performance. Digital and Off-Air each increased 16% against last year's comps, while Spot spending was off 2% and Network declined 8%.

"The double-digit gains in the Digital and Off-Air sectors this quarter highlight the growing interest among advertisers in utilizing Radio's multiple facets," stated Erica Farber, RAB's President and CEO. "With Radio broadcasters increasingly dedicating their efforts to improving and supporting their digital channels, local and national advertisers alike will find these platforms increasingly attractive to reach audio consumers."
 
Commenting on Spot returns for the quarter, Farber noted that "a number of category increases offset cutbacks in spending among others whose businesses were adversely impacted by weather conditions and other factors."

"While Radio's traditional top categories remain important to the bottom line, implementation of the Affordable Care Act has brought renewed interest in Radio as a communications channel, evidenced by robust increases by both Insurance and Health Care advertisers," stated Farber.

Advertisers in the highly-competitive Communications/Cellular arena rang up a 33% increase over their Q1 '13 level to rank #2 among all categories in the Spot segment; Automotive, while flat, is again Radio's leading revenue category.

As anticipated, spending in the Insurance Companies category was up substantially (+33%) nearing the March 31 deadline for open enrollment under the Obama administration's Affordable Care Act (ACA). Health Care category advertisers also upped their spending (+16%) in an effort to attract the newly insured to their services.

Home Improvement spending was up 14%, reflecting consumers' need to deal with weather-related issues and growing home sales/remodeling efforts. Also up for the quarter were Professional Services (+7%), Concerts/Theater/Movies (+6%), and Casinos/Lottery (+3%).




 
Breaking News
Ryan Seacrest Announces KIIS FM's Wango Tango 2017 Lineup
WMGC (105.1 The Bounce)/Detroit Adds “Big Boy” To Mornings
107.1 The BOSS/New Jersey Announce Air Talent Line-Up
March 23, 2017
iHeartRadio Surpasses 100 Million Users
Westwood One Promotes Mark Wildman to EVP/Strategic Partnerships
March 23, 2017
iHeartMedia Oklahoma City Names JJ Ryan PD For KJYO & KXXY
Entercom Names Richard J. Schmaeling EVP & CFO
Doug Gottlieb Joins FOX Sports Radio & FS1
March 21, 2017
Beasley Broadcast Group Reports 4th Quarter and Full Year 2016 Results
Chip Arledge Appointed OM For Cumulus Media Shreveport/Bossier City, LA
KXQQ/Las Vegas Names Natalia Hernandez As New Midday Personality
In Brief - March 21, 2017
March 17, 2017
Cumulus Reports Results for Fourth Quarter and Full Year 2016
Entercom Austin To Move 96.3 FM RnB To 95.9 FM
March 16, 2017
iHeartMedia Names Geoff "G-Off" Owens PD For KXJM/Portland & KUBE/Seattle-Tacoma
c3 & FMC Statement: Elimination of the NEA, NEH, and CPB Indefensible, Shameful, and Senseless
iHeartMedia Introduces SmartAudio
Condé Nast Acquires Pop2Life And Ribyt
March 15, 2017
Radio One Houston Names DJ Riddler MD & On-Air Talent/Mixer For KROI (92.1 Radio Now)
iHeartMedia Names Mark Fuhrman Area President in Pittsburgh/West Virginia Region
REAL 103.9/Las Vegas Names Roxy Romeo APD/MD
iHeartMedia Washington, D.C. Debuts Cherry Blossom Radio
KBEB/Sacramento Names Bryan "B-Dub" Washington PD
iHeartMedia Portland Debuts The New 103.7 The Legend
Music News
Chance the Rapper, The Killers, Muse & Arcade Fire Headlining Lollapalooza
Quick Hits: Kendrick Lamar, Iggy Azalea, Vans Warper Tour
Quick Hits: Gorillaz, Kaaboo Festival, March Madness
QuickHits: Ed Sheeran, Chuck Berry, The Decemberists
QuickHits: NIN, Missy Elliot, Frank Ocean, Pitbull, Enrique Iglesias, Sublime
Rock Pioneer Chuck Berry Passes Away
The Entertainment World Remembers Chuck Berry
Ed Sheeran Spends Second Week Atop Billboard 200
QuickHits: Drake, James Blunt, Spoon, Bob Dylan
Quick Hits: Coldplay. BET Experience, Weezer
Quick Hits: The Chainsmokers, Pitbull, Ohana Music Festival, Arroyo Seco Weekend, Feist
Ed Sheeran Earns Biggest Debut Week of 2017
Quick Hits: Drake, Pearl Jam, Fifth Harmony
Lorde's Melodrama Arrives June 16
U2 Announce 30th Anniversary Joshua Tree Box Set
FMQB NOW

Sam Milkman, EVP
Coleman Insights

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!