Report: How Do You Wake Up In The Morning?
June 2, 2014
Untitled Document

In the company's new Techsurvey10, Jacobs Media looked at a very fundamental question that impacts every radio station in America:  How do you wake up in the morning?

For many long-time radio professionals, the answer would seem obvious: the trusted nightstand clock radio.

But the reality is that a plurality of North Americans in TS10 wake up with their phones - especially to ring tones and sounds. The traditional clock radio, blaring a radio morning show, is now a distant second.


 

Note that hardly any respondents wake up to a mobile phone playing a radio station stream, signaling a major opportunity for brands with a prominent morning show.

Wake-up patterns are highly generational.  In fact, while Gen Xers, Boomers, and those in the Silent Generation are more apt to be traditional risers with a clock radio, the younger groups - Gen Y and Gen Z - rely on their phones for getting them out of bed.


 

This data strongly suggests that broadcast stations need mobile strategies that include alarm clock/streaming functions in station apps.  Or at the very least, ring tones featuring the station morning show.  The digital age has disrupted many things - including the media and gadgets that consumers use to wake up. Over time, this may already be having a profound effect on broadcast radio morning ratings.

For more information about Techsurvey10, visit www.jacobsmedia.com/techsurvey10




 
Breaking News
RAB Report: Radio Shows Double-Digit Growth In Digital Revenue For Q3
Jaysson Reno Named VP, Sales For KGO-AM, KSFO-AM
Kassof Research: CHR P1's: Excited & Social
In Brief - November 21, 2014
November 20, 2014
Cumulus Promotes Jeff Davis To National Director Of Stratus Music Scheduling
Mike Fredrick Named Hubbard Radio Cincinnati VP/Market Manager
Hubbard Radio Announces New Division, 2060 Digital, LLC
Kassof Research: Christian Radio P1’s: Mission Accomplished
In Brief - November 20, 2014
November 19, 2014
Musicians On Call Raises $700,000 At 15th Anniversary Celebration
iStreamMEDIA Adds Christopher Cottrill As VP/Music Content, Programming
Jordan Blaugrund Promoted To VP, Digital Marketing, RCA Records
DeVito/Verdi Retained To Drive Awareness Of NextRadio App
Kassof Research: Rock P1’s: Too Cool to Care?
In Brief - November 19, 2014
November 18, 2014
100.3 The Beat Launches In St. Louis
MADE Music Announces Partnership With Vevo
Kassof Research: Urban P1’s: Into It!
Southern California Radio Roars Back In October
In Brief - November 18, 2014
November 17, 2014
Vevo Announces Leadership Transition
BMG Acquires Vagrant Records
Republic Records Names Delmar Powell Director of Urban A&R
Gordon Smith, NAB To Be Honored By Broadcasters Foundation Of America
Kassof Research: News/Talk P1's: It's Not About Happy
In Brief - November 17, 2014
Music News
Iggy Azalea, J. Lo To Team Up on AMAs
Quick Hits: Saturday Night Live, Billboard Touring Awards, YouTube Music Awards, Arcade Fire
Quick Hits: One Direction, Taylor Swift, Young The Giant, Guns N' Roses, Jimmy Ruffin
Taylor Swift's 1989 Remains At #1
Quick Hits: U2, Katy Perry, Paramore, Lana Del Rey, The Voice
Foo Fighters Announce Major 2015 North American Tour
Ed Sheeran Launches "Thinking Out Loud"
Quick Hits: American Music Awards, New Now Next Awards / Jessie J, Smashing Pumpkins, Prince Royce, Marilyn Manson, The Decemberists, Bonnaroo, James Blunt
U2 Postpones Tonight Show Residency
Quick Hits: AC/DC, J. Cole, Giorgio Moroder, alt-J, Lollapalooza South America
Kid Rock Gearing Up For First Kiss
The Week In Review: 11/10-11/14
Quick Hits: Paramore, AC/DC, Ryan Seacrest‘s New Year’s Rockin’ Eve
Quick Hits: One Direction, Juvenile, Randy Jackson, MTV Awards shows
Taylor Swift 1989 Holds On To #1
FMQB NOW

Jon Zellner
SVPP, iHeartMedia

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!