Report: How Do You Wake Up In The Morning?
June 2, 2014
Untitled Document

In the company's new Techsurvey10, Jacobs Media looked at a very fundamental question that impacts every radio station in America:  How do you wake up in the morning?

For many long-time radio professionals, the answer would seem obvious: the trusted nightstand clock radio.

But the reality is that a plurality of North Americans in TS10 wake up with their phones - especially to ring tones and sounds. The traditional clock radio, blaring a radio morning show, is now a distant second.


 

Note that hardly any respondents wake up to a mobile phone playing a radio station stream, signaling a major opportunity for brands with a prominent morning show.

Wake-up patterns are highly generational.  In fact, while Gen Xers, Boomers, and those in the Silent Generation are more apt to be traditional risers with a clock radio, the younger groups - Gen Y and Gen Z - rely on their phones for getting them out of bed.


 

This data strongly suggests that broadcast stations need mobile strategies that include alarm clock/streaming functions in station apps.  Or at the very least, ring tones featuring the station morning show.  The digital age has disrupted many things - including the media and gadgets that consumers use to wake up. Over time, this may already be having a profound effect on broadcast radio morning ratings.

For more information about Techsurvey10, visit www.jacobsmedia.com/techsurvey10




 
Breaking News
iHeartMedia Introduces On Demand Services iHeartRadio Plus & iHeartRadio All Access
2016 NAB Marconi Radio Award Winners Announced
September 22, 2016
Ray Nelson Joins Cumulus As VP/Market Manager, Huntsville, AL
Britney Spears Headlines An All-Star Lineup For B96/Chicago's Jingle Bash
Concord Music Group Appoints Tom "Grover" Biery SVP/Digital Marketing, Strategy and D2C
B98.5 & Melissa Carter Celebrate Atlanta Pride 2016
September 21, 2016
iHeartMedia Honolulu Unveils On-Air Lineup For 93.9 The Beat
Cumulus Brings "Zazza Mornings with Cheree" To WZNS/Fort Walton Beach & WABD/Mobile
New ASCAP Digital Team To Transform Services For Members, Licensees
In Brief - September 21, 2016
September 20, 2016
Report: Pandora Tops Rapidly Changing US Music Streaming Market
2016 iHeartRadio Music Festival Superstar Presenters and Attendees Revealed
CBS Radio Renews Content and Distribution Agreement with Westwood One
WODS/Boston Presents 103.3 AMP Radio's Electric Bounce House
September 19, 2016
NuVoodoo Ratings Study: Radio Station Contests Have A Problem
Big Boy Annouces Real 92.3/Los Angeles' "The Real Show"
NAB: FM Chip in Smartphones Data For North America
September 16, 2016
Pandora and Warner Music Group Announce Direct Licensing Agreement
Throwbacks Come To Peoria On WNGY (G102.3)
Nielsen Appoints Haley Jones Director Of Radio
September 15, 2016
Pandora Rolls Out Pandora Plus
Myrtle Beach’s Star 92.1 Becomes Energy 92.1
iHeartMedia Denver names Ryan Cline SVP/Sales & Michael Souza SVP/Strategic Partnerships
Nielsen To Deliver All-Electronic Measurement To Local TV Markets in 2017
Music News
Metallica to Perform on The Howard Stern Show
The Weeknd Releases New Single with Daft Punk
FMQB Photo Pass: AC/DC
Beyoncé to Headline Charity Tidal X Concert
Quick Hits: The Weeknd, Metallica, Lady Gaga, Chance the Rapper & Kanye West, Tori Amos
Quick Hits: Prince, Mariah Carey, AC/DC
Five New Debuts in Billboard 200's Top Ten
Quick Hits: RHCP, Lady Gaga, Bon Jovi, Green Day
Quick Hits: Prince tribute concert, Coldplay, Billie Joe Armstrong
Lady Gaga's New Album Joanne Arrives October 21
FMQB Retro-Active: Ken Sharp Reviews Jeff Lynne's ELO Live In Concert and Chats with the Unique Performer
Quick Hits: DNCE, Tom Morello & Global Citizen: The World On Stage
Lady Gaga Scores Massive #1 Most Added Honors At Radio
Quick Hits: Snoop Dogg & Zayn
Travis Scott Debuts at #1 on Billboard 200
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!