Report: How Do You Wake Up In The Morning?
June 2, 2014
Untitled Document

In the company's new Techsurvey10, Jacobs Media looked at a very fundamental question that impacts every radio station in America:  How do you wake up in the morning?

For many long-time radio professionals, the answer would seem obvious: the trusted nightstand clock radio.

But the reality is that a plurality of North Americans in TS10 wake up with their phones - especially to ring tones and sounds. The traditional clock radio, blaring a radio morning show, is now a distant second.


 

Note that hardly any respondents wake up to a mobile phone playing a radio station stream, signaling a major opportunity for brands with a prominent morning show.

Wake-up patterns are highly generational.  In fact, while Gen Xers, Boomers, and those in the Silent Generation are more apt to be traditional risers with a clock radio, the younger groups - Gen Y and Gen Z - rely on their phones for getting them out of bed.


 

This data strongly suggests that broadcast stations need mobile strategies that include alarm clock/streaming functions in station apps.  Or at the very least, ring tones featuring the station morning show.  The digital age has disrupted many things - including the media and gadgets that consumers use to wake up. Over time, this may already be having a profound effect on broadcast radio morning ratings.

For more information about Techsurvey10, visit www.jacobsmedia.com/techsurvey10




 
Breaking News
Def Jam Recordings Promotes Scott Maness To VP/Rhythm Crossover Promotion
Melissa Etheridge, Ingrid Michaelson To Perform At National Radio Hall of Fame Induction Ceremony
In Brief - October 29, 2014
October 28, 2014
iHeartMedia, Inc. Reports Results For 2014 Third Quarter
SiriusXM Reports Third Quarter 2014 Results
Talus Knight Named PD/Afternoon Host At KKND
iHeartMedia San Francisco Names John Leathers Vice President Of Sales
Radio Advertising Bureau Board of Directors Elects New Officers & Directors
Pandora Hires Chris Phillips As Chief Product Officer
CBS Radio's We Can Survive Achieves High Marks On Social Media
iHeartRadio Survey: Listeners Predict We’ll See A Lot Of Lady Gaga Impersonators
In Brief - October 28, 2014
October 27, 2014
Lulu & Lala Spice Up Afternoons On WFLC-FM
Universal Music Group Names Michael Frey, President, Supply Chain & Media Services
Benztown Releases First-Ever Benztown 50 Voice Power Index
Noise Fusion Unleashes Next Generation Sounds Online
In Brief - October 27, 2014
October 25, 2014
eQB NOW
The Week In Review: 10/20-10/24
Beasley Broadcast Group Issues Third Quarter Results
Pandora Reports Q3 2014 Financial Results
Deezer Acquires Stitcher
In Brief - October 24, 2014
October 23, 2014
Nielsen Reports Third Quarter 2014 Results, Announces $1B Share Repurchase Authorization
iHeartRadio Now Available For Use In Apple's CarPlay
In Brief - October 23, 2014
Music News
Slipknot Land Second #1 Album With .5: The Gray Chapter
Quick Hits: Metallica, Coldplay, Pitbull, Nile Rodgers
Taylor Swift Sings From The Rooftops
Quick Hits: Nicki Minaj, David Guetta, Calvin Harris, Soundgarden, R.E.M., The Who's Teenage Cancer Trust
Fergie, Lorde Join AMA Performers
Eric Clapton Offers Tribute to Jack Bruce
New Imagine Dragons Song Featured In Sprite LeBron James Commercial
Quick Hits: Imagine Dragons, Taylor Swift, Rock In Rio USA, Band of Merrymakers, Prince, Beady Eye
Taylor Swift Talks Pop Genre, 1989 & More
The Week In Review: 10/20-10/24
Quick Hits: The Grammys, Sam Smith, Foo Fighters, The Grateful Dead
Taylor Swift Reveals Songs of 1989
One Direction Goes "On The Road Again"
Quick Hits: American Music Awards, Justin Timberlake, New Now Next Awards, Foo Fighters, Jake Miller, ShipRocked
Florida Georgia Line, Bob Seger Lead Sales Chart
FMQB NOW

Christopher K
APD/MD, KDND & KUDL
Sacramento

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!