Edison Research Unveils Public Radio Report
June 4, 2014
Untitled Document

P1 listeners to Public Radio are more likely to use social media than the average listener, and they are twice as likely to have a profile on LinkedIn, the job networking site.

Respondents to Edison Research’s 2014 “The Infinite Dial” were asked to name the radio station they listen to most, each of which was individually coded by format. The Public Radio breakouts are based on 126 listeners age 12 and older who named a Public Radio outlet as their P1 station.

Public Radio P1s are more likely than the average for P1s to all formats to have a profile on social media (76% to 67% overall). For LinkedIn, however, they are about twice as likely to have a profile, 39% to 19%.

Public Radio P1s are more likely than overall respondents to have listened to Online Radio in the last week, 41% compared to 36%. They are also more aware of Pandora than the average (80% to 70%), Spotify (51% to 28%), and iTunes Radio (59% to 47%). Among the Online Radio brands tested, only for iHeartRadio are they slightly less aware than the average listener, 44% to 48%.

One key finding of The Infinite Dial is that 80% of listeners to AM/FM radio feel listening to commercials is a fair trade for free radio. Only 62% of Public Radio listeners agree with that statement, however.

The Public Radio P1s sampled by “The Infinite Dial” have an average age of 50;  23% are 12-to-34-years-old, 37% are 35-54, and 40% are age 55-plus.

Breaking News
Beasley Media Group Names Justin Chase EVP/Programming
Beasley Media Group Appoints Buzz Knight To VP/Programming
Pandora Reports Q3 2016 Financial Results
BIA/Kelsey Forecasts Overall U.S. Local Advertising Revenues
Nielsen Reports 3rd Quarter Ressults
October 25, 2016
John Garabedian Leaving Open House Party
The 4th Annual CBS RADIO “We Can Survive” Concert
Brooke & Jubal Joins WSHE/Chicago For Mornings
KWEE/Portland Adds Tino Cochino To Nights
October 24, 2016
CBS Radio Names Brian McHale SVP/Information Technology
Nielsen Announces Launch of National Television Out-Of-Home Measurement Service
The Atlantic Records New York Team Celebrates Charli XCX
October 20, 2016
CBS Radio Signs Michael Martin To Multi-Year Contract Renewal
SportsRadio 94WIP/Philly Adds Joe Decamra & Jon Ritchie To Middays
October 19, 2016
Frankie C Extends Agreement With KZHT/Salt Lake City
Voncile Anderson Named Beasley Director/NTR Sales In Tampa Bay
In Brief - October 19, 2016
October 18, 2016
Rob Stringer Promoted To CEO Of Sony Music Entertainment
iHeartMedia St. Louis Announces The Debut Of The New Alt 104.9
Entercom Agrees To Acquire Four Radio Stations In Charlotte From Beasley Broadcast Group
Ebro Returns To Portland
Townsquare Media Names John Roberts OM For Tyler-Longview, Texas
Jacobs Media & PRPD’s 8th Annual Public Radio Tech Survey Released
In Brief - October 18, 2016
October 17, 2016
Music News
Billboard Women in Music Event to Honor Shania Twain, Halsey
Quick Hits: Twenty One Pilots, Green Day, Justin Bieber, Tom Petty & The Heartbreakers, Mariah Carey, Neil Young
Prince’s Paisley Park Approved to Open Permanently for Public Tours
Quick Hits: Jason Derulo, Alessia Cara, Hailee Steinfeld, Lady Gaga, Tove Lo
Kings of Leon Earn First #1 Album
Quick Hits: The Chainsmokers, Drake, Prince, Sting, Charlie Puth, The Decemberists, Dead or Alive
Quick Hits: Radiohead, Frank Ocean, A$AP Ferg
"Crash" Into Against Me!
Maroon 5 Closes The Top 40 and Hot AC Radio Panels Upon Impact
Jordan Fisher Will Make His Broadway Debut In Hamilton On November 22
Quick Hits: Kanye West, Eminem, Bruno Mars, Gwen Stefani
Pearl Jam, 2Pac & Depeche Mode Lead 2017 Rock Hall Nominees
Green Day Tops Billboard 200 For Their Third Time
Quick Hits: Liam Payne, Rock & Roll Hall Of Fame, Mother Love Bone
Quick Hits: Kings Of Leon, Elton John, Roger Waters

Jon Zellner
EVP/Programming Operations

          Question Of
           The Week

Search FMQB.com
FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!