Edison Research Unveils Public Radio Report
June 4, 2014
Untitled Document

P1 listeners to Public Radio are more likely to use social media than the average listener, and they are twice as likely to have a profile on LinkedIn, the job networking site.

Respondents to Edison Research’s 2014 “The Infinite Dial” were asked to name the radio station they listen to most, each of which was individually coded by format. The Public Radio breakouts are based on 126 listeners age 12 and older who named a Public Radio outlet as their P1 station.

Public Radio P1s are more likely than the average for P1s to all formats to have a profile on social media (76% to 67% overall). For LinkedIn, however, they are about twice as likely to have a profile, 39% to 19%.

Public Radio P1s are more likely than overall respondents to have listened to Online Radio in the last week, 41% compared to 36%. They are also more aware of Pandora than the average (80% to 70%), Spotify (51% to 28%), and iTunes Radio (59% to 47%). Among the Online Radio brands tested, only for iHeartRadio are they slightly less aware than the average listener, 44% to 48%.

One key finding of The Infinite Dial is that 80% of listeners to AM/FM radio feel listening to commercials is a fair trade for free radio. Only 62% of Public Radio listeners agree with that statement, however.

The Public Radio P1s sampled by “The Infinite Dial” have an average age of 50;  23% are 12-to-34-years-old, 37% are 35-54, and 40% are age 55-plus.




 
Breaking News
iHeartMedia Names Travis Moon Director of Country Operations for the Austin-San Antonio Region
February 5, 2016
Stu Bergen Named CEO, International & Global Commercial Services For Warner Music Group
JoJo Turnbeaugh Named SVP of Programming for iHeartMedia Las Vegas
In Brief - February 5, 2016
February 4, 2016
John Strazza Joins RECORDS
Greater Media Promotes Buzz Knight to SVP of Program Development
MIWs Announce Results from 2015 Gender Analysis
February 3, 2016
Leslie Moonves Named Chairman Of CBS Corporation
FADER Label Annouces New Distribution Deal With Caroline
Jeff Hickcox Returns To Beasley SWFL As Promotions & Events Director
February 2, 2016
SiriusXM Reports Major Subscriber Growth, Record Revenue in 2015
BMG US Promotes Zach Katz To President Of Music Publishing
Bentley Named MD/Afternoon Drive Host at WEDG/Buffalo
SoundExchange Ends Record-Setting Year, $800 Million to Recording Artists and Record Labels
February 1, 2016
Alissa Pollack Named iHeartMedia EVP of Global Music Marketing
Entercom Atlanta Announces Jeff Dauler to Lead Mornings On STAR 94
John Shomby Named Director Of Programming for NASH Network
In Brief - February 1, 2016
January 29, 2016
eQB NOW
Alpha Media Promotes Two Portland Stars to Music Director
Justin Ragland To Head SummitMedia Birmingham Marketing & Promotions
January 28, 2016
WDRV/Chicago Names Rob Cressman Program Director
Matt O'Grady Named Chief Executive Officer Of Nielsen Catalina Solutions
Music News
Beyoncé Announces "Formation" Stadium Tour, Releases New Single
Metallica At CBS RADIO’s “THE NIGHT BEFORE” Concert in San Francisco
Rihanna Reaches #1 With Anti
Quick Hits: Grammy Awards, Zayn, Adele, Dead & Company, The Monkees, The Neighbourhood
Earth, Wind & Fire's Maurice White Dead At 74
The Entertainment World Remember Maurice White
Quick Hits: Rihanna, Lady Gaga, Future, The Lumineers, Stone Temple Pilots
Justin Bieber, Pitbull and More Added to Grammy Lineup
Quick Hits: Miley Cyrus, Iggy Azalea, Taylor Swift, Future
Lady Gaga to Honor Bowie at Grammys, Sing National Anthem at Super Bowl
Quick Hits: Juno Awards, Metallica, Guns N' Roses, Grammys, Joe Bunch
Quick Hits: Kanye West, Five Finger Death Punch & Shinedown, Big Boi, Disclosure, The Roots Picnic, Moonstone Festival
RIAA Announces New Certification Methods
Quick Hits: Adele, Rihanna, Red Hot Chili Peppers, Fleetwood Mac Fest, Jefferson Airplane, Smashing Pumpkins, Halestorm, Santigold
Jefferson Airplane Co-Founder Paul Kantner Passes Away
FMQB NOW

Mike “OD” O’Donnell, OM
Entercom
Scranton Wilkes-Barre, PA

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!