Report: The Infinite Dial 2014: A Look at Adult Contemporary P1s
June 11, 2014
Untitled Document

According to this Edison Research study, having an FM tuner in their cell phone would lead nearly one in four Adult Contemporary radio P1 listeners (23%) to significantly increase their radio listening, as compared to 17% of all radio listeners with a cell phone.

That is one key finding from “The Infinite Dial 2014: A Look at Adult Contemporary P1s.” The new report is the latest in the continuing series of format breakouts from Edison Research’s influential “Infinite Dial” study, released in March of this year.

Respondents to Edison Research’s 2014 “The Infinite Dial” were asked to name the radio station they listen to most, each of which was individually coded by format. The Adult Contemporary breakouts are based on 106 listeners age 12 and older who named an Adult Contemporary or Hot AC outlet as their P1 station.

Adult Contemporary P1s are more likely than the average for P1s to all formats to have a profile on social media (72% to 67% overall).

One key finding of The Infinite Dial is that 80% of listeners to AM/FM radio feel listening to commercials is a fair trade for free radio, with even more Adult Contemporary P1s agreeing with that statement (87%).

Keeping up-to-date with music is important to 55% of Adult Contemporary P1s, compared to 47% of the total sample age 12 and older. And among this group who says it is important to keep current with music, a larger number than average say they use AM/FM radio to find out about music (89% of Adult Contemporary P1s versus 75% among the total).

The Adult Contemporary P1s sampled by “The Infinite Dial” have an average age of 44;  33% are 12-to-34-years-old, 32% are 35-54, and 35% are age 55-plus.

You can download the “The Infinite Dial 2014: A Look at Adult Contemporary P1s” here.




 
Breaking News
Epic Records Names Breyon Prescott Head Of Urban A&R
The Week In Review: 2/23-2/27
Westwood One Rolls Out National Expansion Of The Jonathon Brandmeier Show
In Brief - February 27, 2015
February 26, 2015
Mel Karmazin To Be Honored By The Broadcasters Foundation Of America
Cox Media Group Names Rachel Williamson Director/Digital Revenue Development
New Generation Radio Launches Virtual Jock
Benztown Teams With Vipology To Bring Cost-Effective Websites To Radio
In Brief - February 26, 2015
February 25, 2015
iHeartMedia Announces Executive Changes
NAB Statement On Introduction Of Local Radio Freedom Act In House, Senate
Report: Radio’s 2015 Digital Revenue Poised For Double-Digit Growth
Coleman Insights, Jacobs Media Explore The Great Pyramids Of Radio
Republic Records Names Patch Culbertson Director of A&R
In Brief - February 25, 2015
February 24, 2015
106.1 KISS FM Changes Name To 106.1 LAURA FM
In Brief - February 24, 2015
February 23, 2015
Industry-Wide Consumer Awareness Campaign Launches For NextRadio
Jake Wisely Appointed CEO Of The Bicycle Music Company
Westwood One Hires Douglas Johnston As EVP/Sales
The Bobby Bones Show Brings Ask Anything's Fan-Driven Artist Chats To Country Fans Nationwide
Salem Communications Corporation Becomes Salem Media Group
In Brief - February 23, 2015
February 20, 2015
eQB NOW
The Week In Review: 2/16-2/20
Music News
All Apologies From Kanye West
The Week In Review: 2/23-2/27
FMQB Retro-Active: Aerosmith's Joey Kramer Talks Donington DVD, The Beatles, and Rockin and Roastin Coffee
Quick Hits: Mumford & Sons, Madonna, Beale Street Music Festival, Tool
Ed Sheeran, Sam Smith Rule BRIT Awards
Quick Hits: Foo Fighters, Carly Rae Jepsen, The Airborne Toxic Event, Echosmith, Finding Neverland Album with John Legend & Rita Ora
Imagine Dragons Roar To Top Debut
Quick Hits: U2, Firefly Festival, Nico & Vinz, Lady Gaga, Three Days Grace, Free Press Summer Festival
Sam Smith Set For Another U.S. Road Trip
Quick Hits: One Direction, Lorde, Brandon Flowers, Redfoo, Fuji Rock Festival
Quick Hits: John Legend & Common / The Oscars, Ed Sheeran, In This Moment, Passion Pit, Kaaboo Del Mar Festival, Pixies
Kanye Talks New Album & More With Power 105.1's Breakfast Club
The Week In Review: 2/16-2/20
Quick Hits: Foo Fighters / Sonic Highways, Coldplay, Squamish Valley Music Festival
Lil Wayne Working Up Free Weezy Album
FMQB NOW

Rob Roberts
OM/Cumulus Atlanta

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!