Report: The Infinite Dial 2014: A Look at Adult Contemporary P1s
June 11, 2014
Untitled Document

According to this Edison Research study, having an FM tuner in their cell phone would lead nearly one in four Adult Contemporary radio P1 listeners (23%) to significantly increase their radio listening, as compared to 17% of all radio listeners with a cell phone.

That is one key finding from “The Infinite Dial 2014: A Look at Adult Contemporary P1s.” The new report is the latest in the continuing series of format breakouts from Edison Research’s influential “Infinite Dial” study, released in March of this year.

Respondents to Edison Research’s 2014 “The Infinite Dial” were asked to name the radio station they listen to most, each of which was individually coded by format. The Adult Contemporary breakouts are based on 106 listeners age 12 and older who named an Adult Contemporary or Hot AC outlet as their P1 station.

Adult Contemporary P1s are more likely than the average for P1s to all formats to have a profile on social media (72% to 67% overall).

One key finding of The Infinite Dial is that 80% of listeners to AM/FM radio feel listening to commercials is a fair trade for free radio, with even more Adult Contemporary P1s agreeing with that statement (87%).

Keeping up-to-date with music is important to 55% of Adult Contemporary P1s, compared to 47% of the total sample age 12 and older. And among this group who says it is important to keep current with music, a larger number than average say they use AM/FM radio to find out about music (89% of Adult Contemporary P1s versus 75% among the total).

The Adult Contemporary P1s sampled by “The Infinite Dial” have an average age of 44;  33% are 12-to-34-years-old, 32% are 35-54, and 35% are age 55-plus.

You can download the “The Infinite Dial 2014: A Look at Adult Contemporary P1s” here.




 
Breaking News
Joe Clair Returns To WPGC For Mornings
CBS Sports Radio To Broadcast Nearly 50 Hours Of Super Bowl Coverage
In Brief - January 26, 2015
January 23, 2015
eQB NOW
Tommy Chuck Named Program Director of WIHT/Washington, D.C. & WPOC/Baltimore
iHeartRadio Surpasses 60 Million Registered Users
SFX Entertainment Names New President & COO
Third Music Industry Reunion Planned For Los Angeles
In Brief - January 23, 2015
January 22, 2015
Edgar "Shoboy" Sotelo Joins WBMP/New York For Mornings
Rdio Launches In 24 New International Markets
Shazam Announces $30 Million Investment At $1 Billion Valuation
iHeartMedia Celebrates Valentine's With "iHeartRadio Ultimate Valentine's Escape"
In Brief - January 22, 2015
January 21, 2015
Dave Dyer Promoted to SVP Promotion, Warner Bros. Records
JD Garfield Joins KWYD/Boise As APD/Morning Drive Host
iHeartRadio Country Festival Returns
Edison Research: Streaming Audio Now Bigger Than AM/FM Radio Among US Teens
In Brief - January 21, 2015
January 20, 2015
John Fleckenstein Named EVP, RCA Records
iHeartMedia St. Louis Announces Two New Program Directors
Local Radio Networks, AdLarge Media Form Exclusive Partnership For 24/7 Format Radio Network
Len Berman And Todd Schnitt To Host Mornings On WOR
Scott Shapiro Named VP/Sports Programming For Premiere Networks
Jim Daunais, Tim Walker Promoted To EVP Posts At Westwood One
Tony Waitekus Appointed OM For NRG Media's Wausau-Stevens Point Stations
Music News
Slipknot Prepares For Summer's Last Stand
Paramore Announce Spring Theater "Events"
Quick Hits: Kanye West, The Black Keys, Rush, Nick Jonas
BET Honors Usher, Kanye West
Quick Hits: Ariana Grande, TLC, Art Of Anarchy, Rob Zombie, Aerosmith, Rocklahoma
Meghan Trainor's Title Debuts At #1
LL Cool J Returning As Grammy Host
Quick Hits: The Grammys, Gwen Stefani, Pharrell, Linkin Park, Interpol, David Byrne
Madonna Bares Her Rebel Heart
Quick Hits: Slipknot, Justin Bieber, NKOTB / TLC / Nelly, Mötley Crüe, "Weird Al" Yankovic
FMQB Retro-Active: Ken Sharp Talks to Longtime Music Scribe Harvey Kubernik About His Latest Musical Tome
Quick Hits: Metallica, A$AP Yams, TLC, Ariana Grande
Grateful Dead Members To Reunite For 50th Anniversary
The Week In Review: 1/12/-1/16
Quick Hits; John Legend, Idina Menzel, Common, Lady Gaga, The Black Crowes, Kim Fowley
FMQB NOW

Alicia Tyler, PD
WZNE/Rochester

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!