Katy Perry Teams With Staples To Support Teachers On Tour
June 13, 2014


Katy Perry at the Staples "Make Roar Happen"
press conference held on Thursday, June 12th, 2014
at NOKIA Theatre L.A. Live.
(Photo by Matt Sayles/Invision for
Staples/AP Images)
Office supply store Staples is teaming up with Katy Perry to "Make Roar Happen" and celebrate and support teachers during the back-to-school season. Staples is donating $1 million to DonorsChoose.org, a charity that has helped fund more than 450,000 classroom projects for teachers and impacted more than 11 million students.

To encourage teachers, parents and students around the country to "Make Roar Happen," Staples will become the presenting sponsor of the North American leg of Perry’s Prismatic World Tour, which resumes on June 22 in Raleigh, NC.

"'Make Roar Happen’ with Katy Perry builds on Staples’ commitment to teachers in a new and engaging way," said Alison Corcoran, SVP, North American stores and online marketing, Staples. "With music that inspires people worldwide, Katy Perry is a powerful voice to encourage people to ‘Roar’ and recognize teachers for their impact both inside and outside the classroom. Our $1 million donation will help teachers supply their classrooms just in time for back to school."

"I’m glad to partner with Staples on my Prismatic World Tour to raise awareness and funds for DonorsChoose.org, and to remind my fans that a small gesture can make a large impact on the very basic materials classrooms need for teachers to help students reach their full potential," said Perry.

A recent Staples survey revealed that 75 percent of parents of teen students believe a lack of school supplies is a significant challenge for schools today. Most teachers spend an average of $408.71 of their own money each year to provide supplies and materials for their classrooms. Staples’ customers are invited to "Make Roar Happen" and help their local teachers by donating $1 to DonorsChoose.org at their local Staples store or online at www.staples.com/makeroarhappen. Donations will be used to fund classroom projects in the community where the donation was made.

"We so appreciate the tremendous support from Staples, its loyal customers, and Katy Perry, helping teachers and students across the country," said Charles Best, Founder/CEO, DonorsChoose.org. "The hard work and dedication teachers provide should not come at their own expense. The ‘Make Roar Happen’ campaign is an incredible vehicle to help fulfill the classroom dreams of teachers and students."

Additionally, beginning on June 25, fans will have a chance to win a trip to Los Angeles to meet Perry and attend her concert on September 19 at the Staples Center by entering the ‘Make Roar Happen’ Video Sweepstakes. Everyone is invited to create videos ‘Roaring’ about their educational goals, inspirational teachers, or how education has positively affected their lives. To enter, upload your ‘Roar’ video at Staples.com/MakeRoarHappen. Also, customers who spend $10 or more at any Staples store will receive a unique code(s) based on the total amount spent. Code(s) will be provided on their store receipt to enter online at Staples.com/MakeRoarHappen for a chance to win two tickets to a concert in the U.S. portion of the Katy Perry Prismatic World Tour Presented by Staples. See all official rules at Staples.com/MakeRoarHappen.




 
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SVP/Content & Programming
Cumulus Media

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