Clear Channel To Promote National HIV Testing Day With Greater Than AIDS
June 13, 2014
Untitled Document
Clear Channel Media and Entertainment announced today that it is joining with Greater Than AIDS, a leading public information response to the domestic epidemic, to educate the public on the importance of routine HIV/AIDS testing and to empower listeners to know their status. The two-week campaign will culminate on June 27, 2014, National HIV Testing Day in the U.S.

Of the more than 1.1 million people living with HIV/AIDS nationwide, an estimated one in six do not know they are positive, and only one in four has the virus under control with ongoing treatment. Beginning June 14, Clear Channel will air a two-week public service announcement (PSA) campaign across its more than 60 Urban radio stations, featuring spots voiced by 14-time Grammy Award winning artist Alicia Keys. Listeners will learn the importance of early diagnosis and treatment, which is known to improve health, extend life and help to prevent the spread of the disease.

“Media plays a powerful role in helping to inform and confront the stigma that still surrounds HIV/AIDS,” said Tina Hoff, Senior Vice President and Director of the Health Communication and Media Partnerships program at the Kaiser Family Foundation. “We are so grateful for the longstanding partnership with Clear Channel on Greater Than AIDS which is reaching so many with life-saving information that will help us realize an AIDS-free future.”

As a founding media partner of Greater Than AIDS, Clear Channel Media and Entertainment has made a substantial commitment to help bring attention to HIV/AIDS by utilizing its wide range of multi-media assets. Earlier this year, Clear Channel was the exclusive radio partner for a 30-minute on-air program featuring Keys in conversation with five inspiring women living with HIV in the U.S. The program was part of the Greater Than AIDS “Empowered” campaign, which continues to educate women in the U.S. about HIV/AIDS. 

Long-form programming and public affairs shows, which feature top-talent including Steve Harvey, Mo’Nique and B. Scott, are focused on helping Clear Channel listeners gain a deeper understanding of HIV/AIDS and available treatments. Digital banner PSAs have appeared across Clear Channel’s web properties, including radio station pages and iHeartRadio.com, and lead to www.greaterthan.org to provide resources and information about HIV/AIDS testing and treatment. Clear Channel Outdoor, the leading innovator in out-of-home advertising, has placed hundreds of digital billboards to promote the “Empowered” campaign and to support additional Greater Than AIDS messages. 

“National HIV Testing Day is an exciting opportunity to educate Clear Channel listeners nationwide about the importance of routine HIV testing,” said Jessica King, Clear Channel’s Director of Community Engagement. “Clear Channel’s longstanding commitment to Greater Than AIDS will continue to raise awareness about HIV/AIDS, empower listeners to know their status with the goal of helping to stop the spread of HIV.”




 
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Mike McVay
SVP/Content & Programming
Cumulus Media

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