Clear Channel To Promote National HIV Testing Day With Greater Than AIDS
June 13, 2014
Untitled Document
Clear Channel Media and Entertainment announced today that it is joining with Greater Than AIDS, a leading public information response to the domestic epidemic, to educate the public on the importance of routine HIV/AIDS testing and to empower listeners to know their status. The two-week campaign will culminate on June 27, 2014, National HIV Testing Day in the U.S.

Of the more than 1.1 million people living with HIV/AIDS nationwide, an estimated one in six do not know they are positive, and only one in four has the virus under control with ongoing treatment. Beginning June 14, Clear Channel will air a two-week public service announcement (PSA) campaign across its more than 60 Urban radio stations, featuring spots voiced by 14-time Grammy Award winning artist Alicia Keys. Listeners will learn the importance of early diagnosis and treatment, which is known to improve health, extend life and help to prevent the spread of the disease.

“Media plays a powerful role in helping to inform and confront the stigma that still surrounds HIV/AIDS,” said Tina Hoff, Senior Vice President and Director of the Health Communication and Media Partnerships program at the Kaiser Family Foundation. “We are so grateful for the longstanding partnership with Clear Channel on Greater Than AIDS which is reaching so many with life-saving information that will help us realize an AIDS-free future.”

As a founding media partner of Greater Than AIDS, Clear Channel Media and Entertainment has made a substantial commitment to help bring attention to HIV/AIDS by utilizing its wide range of multi-media assets. Earlier this year, Clear Channel was the exclusive radio partner for a 30-minute on-air program featuring Keys in conversation with five inspiring women living with HIV in the U.S. The program was part of the Greater Than AIDS “Empowered” campaign, which continues to educate women in the U.S. about HIV/AIDS. 

Long-form programming and public affairs shows, which feature top-talent including Steve Harvey, Mo’Nique and B. Scott, are focused on helping Clear Channel listeners gain a deeper understanding of HIV/AIDS and available treatments. Digital banner PSAs have appeared across Clear Channel’s web properties, including radio station pages and iHeartRadio.com, and lead to www.greaterthan.org to provide resources and information about HIV/AIDS testing and treatment. Clear Channel Outdoor, the leading innovator in out-of-home advertising, has placed hundreds of digital billboards to promote the “Empowered” campaign and to support additional Greater Than AIDS messages. 

“National HIV Testing Day is an exciting opportunity to educate Clear Channel listeners nationwide about the importance of routine HIV testing,” said Jessica King, Clear Channel’s Director of Community Engagement. “Clear Channel’s longstanding commitment to Greater Than AIDS will continue to raise awareness about HIV/AIDS, empower listeners to know their status with the goal of helping to stop the spread of HIV.”




 
Breaking News
eQB NOW
CBS Corporation Reports 2015 Fourth Quarter And Full Year Results
Pandora Reports Q4 and Full Year 2015 Financial Results
Jason Kidd Joins Mix 107.3/Washington, D.C. As Afternoon Drive Personality
Z90/San Diego Co-Host Named For “Morton In The Morning”
In Brief - February 12, 2016
February 11, 2016
Charlie Walk Named President of Newly Formed Republic Group
Warner Bros. Ups Luke, Ravikoff in Rock Promo Positions
Entercom Reports Fourth Quarter and Full Year Results
Nielsen Reports 4th Quarter And Full Year 2015 Results
WBLI/Long Island Announces Drive Time Live With Syke & M.J.
February 10, 2016
iHeartMedia Promotes Senior Programmers To Executive Vice Presidents
CBS Radio Celebrates Grammy Awards With Over-The-Air & Digital Programming
February 9, 2016
RAB: Radio Increasing Focus On Digital Sales
107.1 The Brew Is Sacramento's New Home For Rock
In Brief - February 9, 2016
February 8, 2016
"Saturday Night Online" Rebrands As "Most Requested Live With Romeo"
iHeartMedia Names Travis Moon Director of Country Operations for the Austin-San Antonio Region
Entercom Kansas City Announces Appoints Alan Furst PD Of KMBZ
February 5, 2016
Stu Bergen Named CEO, International & Global Commercial Services For Warner Music Group
JoJo Turnbeaugh Named SVP of Programming for iHeartMedia Las Vegas
In Brief - February 5, 2016
February 4, 2016
John Strazza Joins RECORDS
Greater Media Promotes Buzz Knight to SVP of Program Development
Music News
Kanye Debuts New Album at MSG, But No Official Release Yet
Quick Hits: Drake, The Grammys, Dr. Dre, Glenn Frey
Kanye West Unveils The Life of Pablo
Quick Hits: The Grammys, No Doubt / AFI, Bruce Springsteen, NBA All-Star performers, The Beatles, Eaux Claires festival
Gwen Stefani Announces New Album, Filming Live Video During Grammys
Quick Hits: The Grammys / Eagles, Adele, Kelly Clarkson, The Grid NYC
Taylor Swift Leads Nominees for iHeartRadio Music Awards
Quick Hits: Kanye West, Disturbed & Breaking Benjamin, Lionel Richie tribute, Seether, Lamb of God, Way Home festival, Good Charlotte
Beyoncé Announces "Formation" Stadium Tour, Releases New Single
Metallica At CBS RADIO’s “THE NIGHT BEFORE” Concert in San Francisco
Rihanna Reaches #1 With Anti
Quick Hits: Grammy Awards, Zayn, Adele, Dead & Company, The Monkees, The Neighbourhood
Earth, Wind & Fire's Maurice White Dead At 74
The Entertainment World Remember Maurice White
Quick Hits: Rihanna, Lady Gaga, Future, The Lumineers, Stone Temple Pilots
FMQB NOW

Dom Theodore

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!