Clear Channel Launches iHeartRadio 5.0
June 16, 2014
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iHeartRadio today launched iHeartRadio 5.0 for iOS and Android, focused on bringing iHeartRadio users an even more personalized listening experience with enhanced algorithms. Among the new algorithm updates to the digital radio service is the “For You” feature, which adds a genre selection tool for improved, more tailored station recommendations. iHeartRadio 5.0 will also include a sleeker, more beautiful and intuitive UI, improved search and simplified controls.

“iHeartRadio 5.0 features a significant upgrade to the way we serve our listeners” said Brian Lakamp, Clear Channel’s President of Digital. “We’ve been working diligently to personalize iHeartRadio and give our listeners more of the artists, the music and the kind of listening experience they want. iHeartRadio 5.0 accomplishes that by introducing recommendations, more intelligent design and a better user experience overall.”

Once downloaded, new iHeartRadio users will be prompted to select their favorite music genres. Available categories will include: Top 40 and pop, country, hip hop and R&B, rock, alternative, news and talk, sports, Christian and gospel, Spanish, dance, oldies, classic rock, mix and variety, soft rock, jazz, classical, comedy, world, college radio, and reggae and island.  Users can easily access the new For You feature that will bring back recommendations based on location, genres you have chosen and music you have previously listened to and thumbed up, as well as recently played Custom and Live Stations.

iHeartRadio 5.0 is available for download now on Android and will be available next week for iOS users. In the coming months the new user-interface will become available across more devices, including Chromecast support and other in-home integrations, to deliver a consistent iHeartRadio experience for music lovers, no matter their location or listening device.




 
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Mike McVay
SVP/Content & Programming
Cumulus Media

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