Nielsen today reported in its June 2014 RADAR Radio Network Ratings that more than 181 million Americans age 12 or older, or approximately 68 percent of the national population, heard a network radio commercial during an average week.
The RADAR June 2014 survey showcases network radioís power in reaching a mass audience, and measures more than 40 individual networks in the U.S.
Key insights from the report: ∑ The national audience that heard a network radio commercial during an average week remains very consistent: 181.3 million Americans aged 12+ according to this release.
∑ Thatís nearly 70 percent (68.0) of all Americans aged 12+ who heard a network radio commercial during an average week.
∑ In the top 25 DMAs, network radio reached more than 94 million listeners, more than 70 percent of the 12+ population in those markets
∑ Over 70 percent of Americans aged 25-54 listened to network radio each week.