Nielsen Releases RADAR June 2014 Network Ratings
June 16, 2014

Nielsen today reported in its June 2014 RADAR Radio Network Ratings that more than 181 million Americans age 12 or older, or approximately 68 percent of the national population, heard a network radio commercial during an average week.

The RADAR June 2014 survey showcases network radioís power in reaching a mass audience, and measures more than 40 individual networks in the U.S.

Key insights from the report:
∑ The national audience that heard a network radio commercial during an average week remains very consistent: 181.3 million Americans aged 12+ according to this release.

∑ Thatís nearly 70 percent (68.0) of all Americans aged 12+ who heard a network radio commercial during an average week.

∑ In the top 25 DMAs, network radio reached more than 94 million listeners, more than 70 percent of the 12+ population in those markets

∑ Over 70 percent of Americans aged 25-54 listened to network radio each week.

 




 
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Jon Zellner
SVPP, iHeartMedia

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