RadioNow Morning Man Behind @HiddenCashIndy
June 18, 2014

Radio One CHR WNOU (Radio Now 100.9)/Indianapolis morning man Kyle Smelser of The Kyle & Rachel Morning Show went to Radio Now PD Leo Baldwin a couple weeks backs with an idea he had seen recently pulled off around the country. Only his intent, spread some good cheer throughout the city of Indianapolis and get a message across of “Paying It Forward!” With that, @hiddencashindy was born and quickly boomed to over 15,000 twitter followers in just days while also incorporating #HiddenCashIndy. The account was run anonymously at the time with a description that simply stated, "Lifelong Hoosier Wanting To Pay It Forward ** Hidden Cash All Over Indy ** Clues Daily ** Spread the Love ** Make Someone Feel Good Today!"

"The excitement that this created throughout our city was something truly amazing to watch!" Baldin tells FMQB.

On Wednesday morning (6/18) Kyle finally revealed to the city that he was the person behind the good will. Below is just a sample of some of the coverage this promotion received locally.

Kyle's open letter to listeners revealing who was behind @HiddenCashIndy and talking about how some of people who won money actually did "Pay It Forward!"
http://radionowindy.com/1348757/kyle-rachel-mystery-person-behind-hidden-cash-indy-revealed/

Kyle also invited several of the winners to the studio and said he was most proud that so many decided to heed his wish and "make someone smile."
http://fox59.com/2014/06/18/mystery-solved-kyle-of-radionow-behind-hiddencashindy/#axzz34zymdr4E

Kyle told the IndyStar.com that he wanted to do something fun for Indy after a string of unfortunate news this spring, and "it snowballed into something greater than anyone could have expected."




 
Breaking News
In Brief - October 17, 2014
The Week In Review: 10/13-10/17
October 16, 2014
Michael Jordan Named PD At WAMZ
Dan Chertoff Named VP, A&R, RCA Records
Greater Media Chairman, CEO Peter Smyth Named Among The 2014 Giants of Broadcasting
Joe Cuello Joins TuneCore As Chief Creative Officer
Clip Interactive Reports Milestones In Revenue, MAUs, Engagement For Radio Station Partners
iHeartMedia Wins Gold Award At Healthcare Marketing IMPACT Awards
In Brief - October 16, 2014
October 15, 2014
Gayle Troberman Named iHeartMedia EVP And Chief Marketing Officer
John Geary Appointed Market President For iHeartMedia Sacramento
Sun & Fun Media Partners With Premiere Networks For Ad Sales
TuneCore Pays Artists $32.7 Million In Q3 2014 for Music Distribution, Expands Music Publishing Catalog
In Brief - October 15, 2014
October 14, 2014
Warner Music Group Broadens Senior Management Team
Tribune Media Announces $400 Million Stock Repurchase Program
New Generation Radio Partners With Colbert Media Group
In Brief - October 14, 2014
October 13, 2014
Steve Davis Named VP/Programming, CBS Radio Washington, D.C.
Capitol Music Group Names Ambrosia Healy SVP/Head Of Media Strategy & Relations
Alpha Media To Purchase Buckley Broadcasting of California, LLC, Buckley Communications, Inc. Radio Stations
Alicia Keys Added To CBS Radio's "We Can Survive" Lineup
In Brief - October 13, 2014
October 10, 2014
eQB NOW
The Week In Review: 10/6-10/10
Music News
One Direction Reveal Four Tracklist
The Week In Review: 10/13-10/17
Quick Hits: Iggy Azalea, U2, Snoop Dogg / Pharrell, iHeartRadio Fiesta Latina
Pitbull Goes Global In November
Quick Hits: Sam Smith, MTV EMAs, Songwriters Hall of Fame, The Pixies, Fall Out Boy, Bonnaroo
Jason Aldean, Hozier Top Album Sales Chart
Quick Hits: Foo Fighters, Prince, Ariana Grande
Taylor Swift Taps Into the '80s For "Out Of The Woods"
Quick Hits: One Direction, Christina Aguilera / The Voice, Jack White, Kelly Clarkson, T.I., Wilco
Iggy Azalea Leads 2014 AMA Nominees
Quick Hits: Foo Fighters, Soul Train Awards, Iggy Azalea, Noel Gallagher's High Flying Birds, Alicia Keys & David Byrne, Forbes Under 30 Music Festival
THE WHO HITS 50! Tour Set For North America 2015
The Week In Review: 10/6-10/10
FMQB Retro-Active: Ken Sharp Revisits the Magic of The Turles With Singer Howard Kaylan
Quick Hits: Katy Perry, Taylor Swift, Foster The People, Counting Crows, Ben Harper & The Innocent Criminals
FMQB NOW

Chris P, PD
KRQQ & KMIY/Tucson

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!