RadioNow Morning Man Behind @HiddenCashIndy
June 18, 2014

Radio One CHR WNOU (Radio Now 100.9)/Indianapolis morning man Kyle Smelser of The Kyle & Rachel Morning Show went to Radio Now PD Leo Baldwin a couple weeks backs with an idea he had seen recently pulled off around the country. Only his intent, spread some good cheer throughout the city of Indianapolis and get a message across of “Paying It Forward!” With that, @hiddencashindy was born and quickly boomed to over 15,000 twitter followers in just days while also incorporating #HiddenCashIndy. The account was run anonymously at the time with a description that simply stated, "Lifelong Hoosier Wanting To Pay It Forward ** Hidden Cash All Over Indy ** Clues Daily ** Spread the Love ** Make Someone Feel Good Today!"

"The excitement that this created throughout our city was something truly amazing to watch!" Baldin tells FMQB.

On Wednesday morning (6/18) Kyle finally revealed to the city that he was the person behind the good will. Below is just a sample of some of the coverage this promotion received locally.

Kyle's open letter to listeners revealing who was behind @HiddenCashIndy and talking about how some of people who won money actually did "Pay It Forward!"
http://radionowindy.com/1348757/kyle-rachel-mystery-person-behind-hidden-cash-indy-revealed/

Kyle also invited several of the winners to the studio and said he was most proud that so many decided to heed his wish and "make someone smile."
http://fox59.com/2014/06/18/mystery-solved-kyle-of-radionow-behind-hiddencashindy/#axzz34zymdr4E

Kyle told the IndyStar.com that he wanted to do something fun for Indy after a string of unfortunate news this spring, and "it snowballed into something greater than anyone could have expected."




 
Breaking News
eQB NOW
Pandora Reports Increase In Revenue, Net Loss In Q2
WRQX/Washington, D.C. Announces New Morning Show
In Brief - July 25, 2014
July 24, 2014
WQHT (HOT 97) New York Names Jay Dixon As Program Director
Townsquare Media, Inc. Announces Pricing of Initial Public Offering
iHeartRadio Survey Reveals Funniest Woman in America + Best Disney Song Ever
In Brief - July 24, 2014
July 23, 2014
Taylor Swift, Coldplay & More To Headline 2014 iHeartRadio Music Festival
CC Media Holdings Reports 1% Revenue Increase In Q2
CBS LOCAL Personalizes Event Discovery, Content Delivery With Agreement To Acquire Eventful
Jacobs Media's 6th Annual Public Radio Tech Survey Released
In Brief - July 23, 2014
FMQB FYI... Links You Should Know About
July 22, 2014
Clear Channel's iHeartRadio Partners With AdsWizz
Nielsen, Pointlogic Forge Strategic Alliance To Develop Next-Gen Media Planning Solutions
Pandora Hires Lars Murray As VP Of Industry Relations
In Brief - July 22, 2014
July 21, 2014
Evolve Music Group Signs Worldwide Agreement With Capitol Music Group
Second Annual KBA WKU Radio Talent Institute Underway
2014 Conclave Learning Conference Dates Announced
In Brief - July 21, 2014
July 18, 2014
Hubbard Radio Elevates Drew Horowitz To President/COO
The Week In Review: 7/14-7/18
CCM+E Names Jeff Davis OM For Greenville & Asheville Markets
Music News
MTV Names Iggy Azalea New Host Of House Of Style
Quick Hits: Lil Wayne, Metallica, Pearl Jam, Lionel Richie
Quick Hits: Farm Aid 2014, Beyoncé, Ozzy Osbourne, Stevie Nicks
"Weird Al" Yankovic Lands First #1 Album Of His Career
Quick Hits: Hilary Duff, Pharrell & Miley Cyrus, Jack White, Ryan Adams, Mudvayne / Greg Tribbett
Godsmack Unleashes Epic "Generation Day"
Quick Hits: MAGIC!, One Direction, Kimbra, Uncle Kracker, Billy Joel
Weezer Goes "Back To The Shack"
Quick Hits: Avicii, iTunes Festival, Adam Levine, The Script, Demi Lovato, Johnny Marr
Upcoming Maroon 5 Album Features Gwen Stefani Duet
The Week In Review: 7/14-7/18
Quick Hits: Beyonce, Teen Choice Awards, Aaliyah, The Roots
Beyoncé Leads 2014 MTV Video Music Awards
Quick Hits: Bruno Mars, Kanye West & Iggy Azalea, Busta Rhymes, The Smashing Pumpkins, Pearl Jam, Johnny Winter
Sia's 1000 Forms Of Fear Is #1
FMQB NOW

Farshad Family, SVP
Local Media Product Leadership
Nielsen Audio

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!