RadioNow Morning Man Behind @HiddenCashIndy
June 18, 2014

Radio One CHR WNOU (Radio Now 100.9)/Indianapolis morning man Kyle Smelser of The Kyle & Rachel Morning Show went to Radio Now PD Leo Baldwin a couple weeks backs with an idea he had seen recently pulled off around the country. Only his intent, spread some good cheer throughout the city of Indianapolis and get a message across of “Paying It Forward!” With that, @hiddencashindy was born and quickly boomed to over 15,000 twitter followers in just days while also incorporating #HiddenCashIndy. The account was run anonymously at the time with a description that simply stated, "Lifelong Hoosier Wanting To Pay It Forward ** Hidden Cash All Over Indy ** Clues Daily ** Spread the Love ** Make Someone Feel Good Today!"

"The excitement that this created throughout our city was something truly amazing to watch!" Baldin tells FMQB.

On Wednesday morning (6/18) Kyle finally revealed to the city that he was the person behind the good will. Below is just a sample of some of the coverage this promotion received locally.

Kyle's open letter to listeners revealing who was behind @HiddenCashIndy and talking about how some of people who won money actually did "Pay It Forward!"
http://radionowindy.com/1348757/kyle-rachel-mystery-person-behind-hidden-cash-indy-revealed/

Kyle also invited several of the winners to the studio and said he was most proud that so many decided to heed his wish and "make someone smile."
http://fox59.com/2014/06/18/mystery-solved-kyle-of-radionow-behind-hiddencashindy/#axzz34zymdr4E

Kyle told the IndyStar.com that he wanted to do something fun for Indy after a string of unfortunate news this spring, and "it snowballed into something greater than anyone could have expected."




 
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Nicki Farag,
SVP of Promotion,
Def Jam Recordings

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