RadioNow Morning Man Behind @HiddenCashIndy
June 18, 2014

Radio One CHR WNOU (Radio Now 100.9)/Indianapolis morning man Kyle Smelser of The Kyle & Rachel Morning Show went to Radio Now PD Leo Baldwin a couple weeks backs with an idea he had seen recently pulled off around the country. Only his intent, spread some good cheer throughout the city of Indianapolis and get a message across of “Paying It Forward!” With that, @hiddencashindy was born and quickly boomed to over 15,000 twitter followers in just days while also incorporating #HiddenCashIndy. The account was run anonymously at the time with a description that simply stated, "Lifelong Hoosier Wanting To Pay It Forward ** Hidden Cash All Over Indy ** Clues Daily ** Spread the Love ** Make Someone Feel Good Today!"

"The excitement that this created throughout our city was something truly amazing to watch!" Baldin tells FMQB.

On Wednesday morning (6/18) Kyle finally revealed to the city that he was the person behind the good will. Below is just a sample of some of the coverage this promotion received locally.

Kyle's open letter to listeners revealing who was behind @HiddenCashIndy and talking about how some of people who won money actually did "Pay It Forward!"
http://radionowindy.com/1348757/kyle-rachel-mystery-person-behind-hidden-cash-indy-revealed/

Kyle also invited several of the winners to the studio and said he was most proud that so many decided to heed his wish and "make someone smile."
http://fox59.com/2014/06/18/mystery-solved-kyle-of-radionow-behind-hiddencashindy/#axzz34zymdr4E

Kyle told the IndyStar.com that he wanted to do something fun for Indy after a string of unfortunate news this spring, and "it snowballed into something greater than anyone could have expected."




 
Breaking News
Journal Communications Reports Third Quarter 2014 Results
Irving Azoff Leading New Music Rights Venture
Crush Music Announces Two New Hires
In Brief - October 30, 2014
October 29, 2014
Def Jam Recordings Promotes Scott Maness To VP/Rhythm Crossover Promotion
Melissa Etheridge, Ingrid Michaelson To Perform At National Radio Hall of Fame Induction Ceremony
In Brief - October 29, 2014
October 28, 2014
iHeartMedia, Inc. Reports Results For 2014 Third Quarter
SiriusXM Reports Third Quarter 2014 Results
Talus Knight Named PD/Afternoon Host At KKND
iHeartMedia San Francisco Names John Leathers Vice President Of Sales
Radio Advertising Bureau Board of Directors Elects New Officers & Directors
Pandora Hires Chris Phillips As Chief Product Officer
CBS Radio's We Can Survive Achieves High Marks On Social Media
iHeartRadio Survey: Listeners Predict We’ll See A Lot Of Lady Gaga Impersonators
In Brief - October 28, 2014
October 27, 2014
Lulu & Lala Spice Up Afternoons On WFLC-FM
Universal Music Group Names Michael Frey, President, Supply Chain & Media Services
Benztown Releases First-Ever Benztown 50 Voice Power Index
Noise Fusion Unleashes Next Generation Sounds Online
In Brief - October 27, 2014
October 25, 2014
eQB NOW
The Week In Review: 10/20-10/24
Beasley Broadcast Group Issues Third Quarter Results
Pandora Reports Q3 2014 Financial Results
Deezer Acquires Stitcher
Music News
Pitbull & Enrique Iglesias Continue The Party
Quick Hits: K. Michelle, Billboard Touring Awards, George Ezra, Phish
Slipknot Land Second #1 Album With .5: The Gray Chapter
Quick Hits: Metallica, Coldplay, Pitbull, Nile Rodgers
Taylor Swift Sings From The Rooftops
Quick Hits: Nicki Minaj, David Guetta, Calvin Harris, Soundgarden, R.E.M., The Who's Teenage Cancer Trust
Fergie, Lorde Join AMA Performers
Eric Clapton Offers Tribute to Jack Bruce
New Imagine Dragons Song Featured In Sprite LeBron James Commercial
Quick Hits: Imagine Dragons, Taylor Swift, Rock In Rio USA, Band of Merrymakers, Prince, Beady Eye
Taylor Swift Talks Pop Genre, 1989 & More
The Week In Review: 10/20-10/24
Quick Hits: The Grammys, Sam Smith, Foo Fighters, The Grateful Dead
Taylor Swift Reveals Songs of 1989
One Direction Goes "On The Road Again"
FMQB NOW

Christopher K
APD/MD, KDND & KUDL
Sacramento

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!