CMG Orlando Launches X107.3 Orlando’s New Alternative
June 19, 2104
Untitled Document

Cox Media Group (CMG) has launched a new Alternative format in the Orlando Market located at 107.3 FM WCFB HD2. This new station, which launched today at 12 noon will feature 10,000 songs commercial free. The target audience is adults 18-34 and features today’s hottest Alternative artists such as Imagine Dragons, Lorde, Bastille, Black Keys and more. X107.3 will be the seventh radio station for the Orlando cluster including WDBO-FM, WDBO-AM, WWKA, WMMO, WCFB and WPYO.

The Cox Media Group Programming Strategic Team lead by VP of Programming, Steve Smith, format leaders, Jeremy Rice and Keith Hastings, and CMG Orlando Operations Manager Stevie DeMann--started following the alternative listening habits and became creative minds behind this new product. They recognized a growing new artist roster and new unique alternative sound developing that the audience was embracing with an immediate passion.

“It’s time for an Alt Revolution!” said DeMann, Operations Director for WPYO, WWKA, X107.3. “X107.3 will be reaching an audience of alternative music fans that no Orlando radio station was serving until now. It will also super-serve the new alternative music fan by focusing on acts like Grammy champions Imagine Dragons and Lorde. The station is establishing a modern music library that delves deep into acts like Bastille, The Black Keys, Muse, Awolnation, and Artic Monkeys. It’s been many years since traditional alternative radio landed on America’s radar. X107.3 is ready to invade Orlando radios and mobile devices with the new X107.3 App.”

CMG VP and Market Manager Susan Larkin said, “The Orlando community is ready and it’s the perfect time to hear X107.3 Orlando’s New Alternative. We will have the opportunity to introduce new artists and music, along with those that are familiar, over- the- air and digitally to an audience that we expect to be responsive and engaged.”

For live audio and video streaming of Orlando’s new alternative station, listeners can visit www.X1073orlando.com.




 
Breaking News
Entravision Announces Extension Of Share Repurchase Program
Kassof Research: Country P1’s: Country Proud
In Brief - November 25, 2014
November 24, 2014
T-Mobile Doubles Down On Music Freedom, Adds 14 New Services
Shawn Barron Named VP, Urban A&R For Atlantic Records
Kassof Research: A/C P1’s: Comfort Food
In Brief - November 24, 2014
November 21, 2014
RAB Report: Radio Shows Double-Digit Growth In Digital Revenue For Q3
The Week In Review: 11/17-11/21
Jaysson Reno Named VP, Sales For KGO-AM, KSFO-AM
Kassof Research: CHR P1's: Excited & Social
In Brief - November 21, 2014
November 20, 2014
Cumulus Promotes Jeff Davis To National Director Of Stratus Music Scheduling
Mike Fredrick Named Hubbard Radio Cincinnati VP/Market Manager
Hubbard Radio Announces New Division, 2060 Digital, LLC
Kassof Research: Christian Radio P1’s: Mission Accomplished
In Brief - November 20, 2014
November 19, 2014
Musicians On Call Raises $700,000 At 15th Anniversary Celebration
iStreamMEDIA Adds Christopher Cottrill As VP/Music Content, Programming
Jordan Blaugrund Promoted To VP, Digital Marketing, RCA Records
DeVito/Verdi Retained To Drive Awareness Of NextRadio App
Kassof Research: Rock P1’s: Too Cool to Care?
In Brief - November 19, 2014
November 18, 2014
100.3 The Beat Launches In St. Louis
MADE Music Announces Partnership With Vevo
Music News
Fall Out Boy To Drop Album in January
One Direction Dominates 2014 AMAs
Katy Perry Is Ready For Some Football
Quick Hits: 5 Seconds of Summer, Drake & 2 Chainz, Grammy Foundation Legacy Concert, James Blake & Kanye West
Iggy Azalea, J. Lo To Team Up on AMAs
The Week In Review: 11/17-11/21
Quick Hits: Saturday Night Live, Billboard Touring Awards, YouTube Music Awards, Arcade Fire
Quick Hits: One Direction, Taylor Swift, Young The Giant, Guns N' Roses, Jimmy Ruffin
Taylor Swift's 1989 Remains At #1
Quick Hits: U2, Katy Perry, Paramore, Lana Del Rey, The Voice
Foo Fighters Announce Major 2015 North American Tour
Ed Sheeran Launches "Thinking Out Loud"
Quick Hits: American Music Awards, New Now Next Awards / Jessie J, Smashing Pumpkins, Prince Royce, Marilyn Manson, The Decemberists, Bonnaroo, James Blunt
U2 Postpones Tonight Show Residency
Quick Hits: AC/DC, J. Cole, Giorgio Moroder, alt-J, Lollapalooza South America
FMQB NOW

Jon Zellner
SVPP, iHeartMedia

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!