Cox Media Group Launches X107.1 FM – Atlanta’s New Alternative
June 23, 2014
Untitled Document

Cox Media Group (CMG) Atlanta Radio today launched X107.1 FM, Atlanta’s New Alternative radio station. X107.1, an “Alt40” format, is the city’s new alternative station featuring popular artists dominating today’s airwaves including Lorde, Fitz and The Tantrums, Imagine Dragons, Passion Pit, Avicii, The Black Keys, The Lumineers, Vampire Weekend and many more.

“The 18-34 year old audience is an extremely appealing demographic to advertisers and that audience has a strong attraction to alternative music today,” said Steve Smith, Vice President of Programming for CMG Radio. “Our research tells us that Atlanta is ripe for an Alt40 radio station like X107.1.”

“We’re thrilled our Atlanta Radio Team has added another great property to our top-shelf portfolio,” added Ben Reed, CMG Atlanta Radio’s VP & Market Manager. “X107.1 FM integrates well into our content and sales strategy while engaging a socially-savvy demographic.”

The new X107.1 kicked off its new format by playing "Fever" by The Black Keys, the first of an avalanche of 10,000 songs in a row, all commercial free. In addition to the best new alternative songs and concerts, X107.1 offers a user-friendly app which allows alt music fans to listen to the radio station live on their phones at any time.

“With the success of artists like Lorde, Imagine Dragons and Bastille, X107.1 is looking to maximize the widespread popularity of these artists in a new presentation – The Alt Revolution is ON!” declared Dave Clapper, CMG Atlanta’s Director of Branding and Programming for X107.1 FM.

X107.1 FM was formerly South 107.1, a country music station based out of Rome, Ga. For more information on X107.1 FM – Atlanta’s New Alternative, visit www.x1071atlanta.com. Stay connected on Facebook at www.Facebook.com/x1071atlanta and on Twitter and Instagram at @x1071atlanta. Download the app at www.x1071atlanta.com.




 
Breaking News
Nielsen Mid-Year Report: Overall U.S. Music Consumption Up 14%
July 2, 2015
Report: Facebook In Talks With Major Labels
In Brief - July 2, 2015
July 1, 2015
American General Media Names Picazzo Stevens PD At KAGM & KDLW/Albuquerque
Brandi Young Named SVP Of Sales For iHeartMedia Phoenix
Cumulus Media & Audioboom Announce Strategic Partnership
In Brief - July 1, 2015
June 30, 2015
iHeartRadio Takes Flight With Virgin America
Meredith Gardner & Josh Kahn Promoted To VPs of Digital Marketing & Product
In Brief - June 30, 2015
June 29, 2015
Alpha Media Louisville Names Otis Program Director/Afternoon Host At WDJX
Broadcasters Foundation Of America Names Dan Mason Co-Vice Chairman/Treasurer
JJ Kincaid Set To Wake Up Denver
BMG Acquires Verse Music Group
In Brief - June 29, 2015
June 26, 2015
eQB NOW
Sirius XM Agrees To Pay For Recordings Released Before 1972
Cumulus Names Troy Hanson PD At WKQX/Chicago
Brandon "Buster" Satterfield Joins Atlantic Records
June 25, 2015
Taylor Swift To Put 1989 On Apple Music
WLTW/New York To Celebrate 15 Years Of Broadway In Bryant Park
Report: Six Main Causes of Lost Quarter Hours
June 24, 2015
iHeartMedia Austin Names Zach Dillon Program Director For KHFI
Music News
Demi Lovato Is Feeling "Cool for the Summer"
Quick Hits: Rihanna, Taylor Swift / album sales, Prince
Rockers Breaking Benjamin Land Their First #1 Album
Quick Hits: Rihanna, Robin Thicke, Apple Music, Prince
Chris Brown, Beyoncé Top BET Award Winners
Quick Hits: Shinedown, Rob Thomas, Foo Fighters, AC/DC, Kings of Leon
Yes Bassist Chris Squire Passes Away
FMQB Photo Pass: Rush
Quick Hits: Demi Lovato, Jessie J, Billboard Hot 100 Music Festival
Beyonce & The Weeknd Headlining Made In America Festival
Quick Hits: Pharrell & Adele, Eminem / Southpaw soundtrack, Legacy of Hope concert
Quick Hits: Apple Music, Chris Brown
Quick Hits: Billboard 200, BET Awards, Smashing Pumpkins, Tyga, Riot Fest, The Neighbourhood, Marina and the Diamonds, Roger Waters
Disturbed Ends Four-Year Hiatus with Immortalized
Quick Hits: Janet Jackson, Nickelback, Tove Lo, Rod Stewart, Grateful Dead, James Horner, Hollywood Walk of Fame
FMQB NOW

Brian Mack, PD
WXXL/Orlando

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!