Cox Media Group Launches X107.1 FM – Atlanta’s New Alternative
June 23, 2014 Untitled Document
Cox Media Group (CMG) Atlanta Radio today launched X107.1 FM, Atlanta’s New Alternative radio station. X107.1, an “Alt40” format, is the city’s new alternative station featuring popular artists dominating today’s airwaves including Lorde, Fitz and The Tantrums, Imagine Dragons, Passion Pit, Avicii, The Black Keys, The Lumineers, Vampire Weekend and many more.
“The 18-34 year old audience is an extremely appealing demographic to advertisers and that audience has a strong attraction to alternative music today,” said Steve Smith, Vice President of Programming for CMG Radio. “Our research tells us that Atlanta is ripe for an Alt40 radio station like X107.1.”
“We’re thrilled our Atlanta Radio Team has added another great property to our top-shelf portfolio,” added Ben Reed, CMG Atlanta Radio’s VP & Market Manager. “X107.1 FM integrates well into our content and sales strategy while engaging a socially-savvy demographic.”
The new X107.1 kicked off its new format by playing "Fever" by The Black Keys, the first of an avalanche of 10,000 songs in a row, all commercial free. In addition to the best new alternative songs and concerts, X107.1 offers a user-friendly app which allows alt music fans to listen to the radio station live on their phones at any time.
“With the success of artists like Lorde, Imagine Dragons and Bastille, X107.1 is looking to maximize the widespread popularity of these artists in a new presentation – The Alt Revolution is ON!” declared Dave Clapper, CMG Atlanta’s Director of Branding and Programming for X107.1 FM.