Broadcasters Announce Record On-Air Support For Mental Health Initiative
June 26, 2014
Untitled Document

The National Association of Broadcasters (NAB) announced today that local radio and television stations and broadcast networks have provided more than $44.3 million in free airtime to the critical issue of mental health through its OK2TALK Public Service Announcement campaign. That includes more than 392,019 broadcast airings. The campaign launched in July 2013.

As broadcasters' one year commitment to the campaign concludes, NAB announced that the National Alliance of Mental Illness (NAMI) will assume management of OK2TALK, and continue to support the growing online community of those who have sought help through the campaign's Tumblr page, OK2TALK.org.

"Following the tragedy in Newtown, OK2TALK was created to begin a conversation about mental health and encourage young people to feel comfortable sharing their experiences with mental illness," said NAB President and CEO Gordon H. Smith. "I am thrilled by the incredible support the campaign has received from broadcasters across the country and know OK2TALK has made a real impact on the lives of Americans. I am confident that NAMI is the perfect organization to lead OK2TALK into the future and will continue to champion mental health awareness within our country."

"NAMI has been pleased to work with NAB on the OK2TALK campaign as part of the national dialogue that was launched last year in conjunction with the White House Conference on Mental Health," said NAMI Executive Director Mary Giliberti. "We appreciate their trust in us to continue carrying its message forward. Talking and learning about mental health is especially important among young people. Approximately 50 percent of lifetime cases of mental illness occur by age 14 and three-quarters by age 24."

The PSA campaign, launched on July 23, 2013, directs people to OK2TALK.org, a Tumblr-based community where teens and young adults struggling with mental health problems can share personal stories of recovery, tragedy, struggle or hope. By inviting young people, their families and friends to add their voice in a safe, moderated space, the campaign encourages an organic conversation about mental health challenges and recovery stories. The site also includes resources for those seeking help.

OK2TALK.org has seen significant engagement in the past year, with more than 1.33 million page views, 35,475 followers and more than 8,400 personal submissions. The site has also garnered more than 140,300 clicks on the "Get Help" button, which takes visitors to mentalhealth.gov and suicide prevention resources.




 
Breaking News
jācapps Cracks The Connected Car Code For Radio
ABC Radio, SLS Las Vegas & Skyview Networks Announce Strategic Sales & Radio Programming Relationship
WLTW/New York Celebrates Broadway This Summer At 106.7 LITE FM’s Broadway in Bryant Park 2016
CBS Radio Grabs Its Share of Gracie Awards
WXPN/Philadelphia Reaches A Milestone 30,000 Members
June 27, 2016
iHeartMedia-Columbia Names Jonathan Reed Program Director At WNOK
Hilary Returns to 91X/San Diego
Greater Media Restructuring Leads to Layoffs
June 24, 2016
European Music Industry Reacts to "Brexit"
iHeartMedia-Nashville Names Morgan Huelsman Digital PD
In Brief - June 24, 2016
June 23, 2016
Republic Records Names Dan Cohen As VP/Marketing
WMMR/Philadelphia's 11th Annual I Bleed For Preston & Steve Blood Drive Hailed A Big Success
CBS Radio's Lisa Dent, Tim Roberts & Mick Anselmo Honored By Country Radio Hall Of Fame
June 22, 2016
Cumulus Media Appoints John Abbot as Chief Financial Officer
iHeartMedia Cannes Event With Ryan Seacrest And Usher
Berlin School & iHeartMedia Announce Return Of 'Leadership in Audio Innovation' Scholarship Competition
iHeartMedia/St. Louis Announces Launch Of Pride Radio St. Louis
June 21, 2016
Community Broadcasters Purchase Florida Stations From Apex Broadcasting
jācapps to Host Webinar on Understanding the Connected Car
NAB Introduces Inaugural PILOT Innovation Challenge
Report: Syndicated Radio Morning Host Kane Arrested For Allegedly Assaulting Wife
In Brief - June 21, 2016
June 20, 2016
Public Voting for National Radio Hall of Famers Starts Today
Music News
Jennifer Hudson Signs With Epic Records
Quick Hits: Pink Floyd, Riot Fest
BET Awards Honor Prince, Get Political
Drake Still at #1, Chili Peppers Debut at #2
Kelly Clarkson Signs Worldwide Deal With Atlantic Records
Quick Hits: Bernie Worrell, Rihanna, Aerosmith, Kennedy Center Honors, Ralph Stanley
Led Zeppelin Wins Copyright Trial
Quick Hits: Kanye West, The BET Awards
Kanye West, The Weeknd + more to play The Meadows Music and Arts Festival
Quick Hits: Music Midtown festival, Drake, Chance the Rapper. Outta This World concert, Maynard James Keenan
Nick Jonas Debuts at #2, Drake Still Tops Billboard 200
Quick Hits: Made In America festival, Drake, Rita Ora, P.M. Dawn, Grouplove, The Beatles
Quick Hits: Guns N' Roses, Christina Aguilera, Meat Loaf, Suicide Squad soundtrack
The Recording Academy Announces Amendments and Dates For Grammy Voting
Quick Hits: Phantogram and Tupac Shakur
FMQB NOW

Brad Savage, PD
WAPS/Akron

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!