Broadcasters Announce Record On-Air Support For Mental Health Initiative
June 26, 2014
Untitled Document

The National Association of Broadcasters (NAB) announced today that local radio and television stations and broadcast networks have provided more than $44.3 million in free airtime to the critical issue of mental health through its OK2TALK Public Service Announcement campaign. That includes more than 392,019 broadcast airings. The campaign launched in July 2013.

As broadcasters' one year commitment to the campaign concludes, NAB announced that the National Alliance of Mental Illness (NAMI) will assume management of OK2TALK, and continue to support the growing online community of those who have sought help through the campaign's Tumblr page, OK2TALK.org.

"Following the tragedy in Newtown, OK2TALK was created to begin a conversation about mental health and encourage young people to feel comfortable sharing their experiences with mental illness," said NAB President and CEO Gordon H. Smith. "I am thrilled by the incredible support the campaign has received from broadcasters across the country and know OK2TALK has made a real impact on the lives of Americans. I am confident that NAMI is the perfect organization to lead OK2TALK into the future and will continue to champion mental health awareness within our country."

"NAMI has been pleased to work with NAB on the OK2TALK campaign as part of the national dialogue that was launched last year in conjunction with the White House Conference on Mental Health," said NAMI Executive Director Mary Giliberti. "We appreciate their trust in us to continue carrying its message forward. Talking and learning about mental health is especially important among young people. Approximately 50 percent of lifetime cases of mental illness occur by age 14 and three-quarters by age 24."

The PSA campaign, launched on July 23, 2013, directs people to OK2TALK.org, a Tumblr-based community where teens and young adults struggling with mental health problems can share personal stories of recovery, tragedy, struggle or hope. By inviting young people, their families and friends to add their voice in a safe, moderated space, the campaign encourages an organic conversation about mental health challenges and recovery stories. The site also includes resources for those seeking help.

OK2TALK.org has seen significant engagement in the past year, with more than 1.33 million page views, 35,475 followers and more than 8,400 personal submissions. The site has also garnered more than 140,300 clicks on the "Get Help" button, which takes visitors to mentalhealth.gov and suicide prevention resources.




 
Breaking News
eQB NOW
KIIS FM Announces Wango Tango 2015 Line-Up
In Brief - March 27, 2015
March 26, 2015
Rock 'n' Roll Marathon Series Teams Up With iHeartMedia
Big D Named New APD/Morning Show Personality At KPLV
Triton Digital To Integrate Live Audio Broadcast Ads For MLBAM
Sinclair Broadcast Group Launches Digital Ventures Group
WERO Taps Robyn Banks For Nights
In Brief - March 26, 2015
March 25, 2015
Kannon Named Morning Host At KVIL
NAB Show Presents "Cocktails And Conversation" With Mel Karmazin
Sunday Night Slow Jams Expands Operations Team
The Orchard Acquires RoyaltyShare, Makes Strategic Investment In Korrect
In Brief - March 25, 2015
March 24, 2015
Joseph Robinson Named President Of iHeartMedia Ventures Group
Jeff Zuchowski Promoted To VP/Industry Relations At Pandora
CBS Announces New Agreement With CBS News President David Rhodes
In Brief - March 24, 2015
March 23, 2015
jâcapps V4 Platform Certified By Nielsen For Digital Audio Measurement
It's Official: Mancow To Host Mornings On The Loop
In Brief - March 23, 2015
March 20, 2015
eQB NOW
Sony Music To Purchase Remaining Interest In The Orchard
Viggle Receives Proposal From Robert F.X. Sillerman To Acquire 25% Interest In Company’s Wetpaint Business
In Brief - March 20, 2015
Music News
Zayn Malik Discusses Exit From One Direction
Quick Hits: NCAA March Madness Festival, George Ezra, Saturday Night Live, Ozzy Osbourne, Duran Duran
Pitbull's Globalization Spreads To SiriusXM
Quick Hits: Rihanna, AWOLNATION, Three Days Grace, Zendaya & Radio Disney Music Awards, Bonnaroo, Audiotopsy
McCartney, Metallica To Headline Lollapalooza 2015
Zayn Malik Leaves One Direction
Kendrick Lamar Debuts Atop The Billboard 200
Quick Hits: Van Halen, Britney Spears / Iggy Azalea, A$AP Rocky, The Library of Congress
Lineup Announced for iHeartRadio Country Festival
Quick Hits: Outside Lands Festival, Milwaukee Summerfest, Taylor Swift, Sloss Music & Arts Fest, Justin Bieber, Skylar Grey with Kid Ink and Travis Barker, Elvis Costello
Jason Derulo Single Sets Radio Record
Quick Hits: Death Cab For Cutie, Nate Ruess, Black Sabbath, Juicy J, Built To Spill, John Fogerty
Pharrell Calls "Blurred Lines" Verdict a "Handicap" to Art
Quick Hits: Kurt Cobain, Fleetwood Mac, Chic, Twisted Sister
Quick Hits: Zayn Malik / One Direction, Snoop Dogg, Iggy Azalea & Britney Spears, Osheaga Music Festival
FMQB NOW

Pat Paxton
Pres. of Programming
Entercom

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!