Majority: People On Radio Make It Better
July 1, 2014
Untitled Document New research from Mark Kassof & Co. reveals that an overwhelming majority of 18-64 listeners in the U.S. think the people on radio – announcers, personalities or personality teams – make radio “better to listen to.”

Specifically, 47% think the people on radio make it “a lot better to listen to,” and another 39% think they make radio “a little better.” Only 9% think the people on radio make it worse, including the mere 2% who think they make radio “a lot worse.”

Humor is the #1 reason listeners volunteer for thinking personalities make radio better. Those who think personalities make radio worse give wanting only music as their #1 reason.

These findings are based on 953 online interviews with 18-64 listeners to terrestrial radio, pure play online sources, podcasts or satellite radio. The surveys were conducted June 18th and 19th. More details can be found at kassof.com.

Mark Kassof states: “This research shows that personalities are a powerful asset for traditional radio in meeting the challenge posed by music-only alternatives. Clearly, radio shouldn’t be cutting back on personalities…it should be developing them!"




 
Breaking News
Warner Music Group Revenue Up 10 Percent in Fiscal Q2
May 5, 2016
Emmis Reports Lower Revenue in Full Fiscal Year, Fourth Quarter
Radio One Net Revenue Up 3.1 Percent in First Quarter
Benztown To Distribute Classic Hip Hop and R&B Radio Show Hosted By Sir Mix-a-Lot
May 4, 2016
iHeartMedia Reports Results for First Quarter
Beasley Broadcast Group Reports Revenue Growth in Q1
WDJX/Louisville DJ Alex Clark Cast In New Fox TV Series Coupled
Dave Ramsey to Keynote 2016 Radio Show
In Brief - May 4, 2016
May 3, 2016
CBS Corporate Revenue Up 10 Percent In First Quarter
Adam Wiener Named EVP/GM, CBS Local Digital Media
iHeartRadio Breaks Another Record: 85 Million Registered Users
Greater Media Renews Relationship with Triton Digital
Live Nation Reports $1.2 Billion in Q1 Revenue
In Brief - May 3, 2016
May 2, 2016
Entercom Reports First Quarter Results
Cumulus Names Brian Demay PD of WRRM-FM/Cincinnati
CBS Radio Names Kenetta Bailey SVP/Marketing
April 29, 2016
Pandora Revenue, Listenership Rises In Q1
In Brief - April 29, 2016
April 28, 2016
SiriusXM Reports First Quarter 2016 Results
CMG Tulsa Names Nathan Reed Director of Branding & Programming at KRAV-FM
Cumulus Media Shreveport Ups Julie Kansy to PD at KQHN
ASCAP Revenue Tops $1 Billion For Second Straight Year
Music News
New Radiohead Album Arriving Sunday
Austin City Limits Led By Radiohead, Mumford & Sons, Kendrick Lamar
Quick Hits: Justin Timberlake, Red Hot Chili Peppers, Drake, Beyoncé, Janet Jackson
Quick Hits: Alicia Keys, Celine Dion, Kanye West
McCartney, Stones, The Who Top New Festival
Quick Hits: Radiohead, Chris Brown, Against Me!, Violent Femmes, Miike Snow
As Expected, Beyoncé Tops Billboard Chart With Lemonade
Quick Hits: Prince, Radio Disney Music Awards, Radiohead, classic rock festival, Red Hot Chili Peppers, Garbage
FMQB Photo Pass: Pearl Jam
Blink-182 Announce Album, Tour With Matt Skiba
Drake Expands Tour, Reveals Tracklist For Views
Quick Hits: Demi Lovato & Joe Jonas, Cash Cash, Whitney Houston, Deftones' Chino Moreno
Quick Hits: Justin Bieber, Lady Gaga & Elton John, Prince, Thrival Festival, B.o.B
Quick Hits: Bumbershoot Festival, Fetty Wap, HARD Summer, Jenny Lewis, Bayside
Prince Returns To The Top Of The Billboard 200
FMQB NOW

Nick Petropoulos
Head of Promotion
Glassnote Music

    Question Of
      The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!