Majority: People On Radio Make It Better
July 1, 2014
Untitled Document New research from Mark Kassof & Co. reveals that an overwhelming majority of 18-64 listeners in the U.S. think the people on radio – announcers, personalities or personality teams – make radio “better to listen to.”

Specifically, 47% think the people on radio make it “a lot better to listen to,” and another 39% think they make radio “a little better.” Only 9% think the people on radio make it worse, including the mere 2% who think they make radio “a lot worse.”

Humor is the #1 reason listeners volunteer for thinking personalities make radio better. Those who think personalities make radio worse give wanting only music as their #1 reason.

These findings are based on 953 online interviews with 18-64 listeners to terrestrial radio, pure play online sources, podcasts or satellite radio. The surveys were conducted June 18th and 19th. More details can be found at kassof.com.

Mark Kassof states: “This research shows that personalities are a powerful asset for traditional radio in meeting the challenge posed by music-only alternatives. Clearly, radio shouldn’t be cutting back on personalities…it should be developing them!"




 
Breaking News
Columbia Records Announces Jennifer Frommer As Head of Its Creative Agency
iHeartRadio Summer Pool Party Heats Up Miami
National Radio Hall of Fame Announces 2016 Nominees
Shelley Wade Named Afternoon Host at KMYI (Star 94.1)/San Diego
Spotify's Family Plan Gets An Upgrade
May 20, 2016
eQB NOW
May 19, 2016
Republic Records Promotes David "Davey Dee" Ingenloff to SVP/Rhythm Crossover Promotion
WLLD (WiLD 94.1)/Tampa Goes Nuts In PM Drive & Grabs A Franchize At Night
Mike Mathewson Named VP/Marketing For Columbia Records
Universal Music Forms Verve Label Group, Appoints Danny Bennett as President/CEO
Entravision Promotes Don Daboub To EVP/Integrated Marketing Solutions
May 18, 2016
Rare On-Air Opening At Power 106 Los Angeles
Ross Mahoney Named PD/PM Drive Host At KXTE/Las Vegas
Erika Alfredson Named VP/Marketing For Columbia Records
May 17, 2016
SBS Reports First Quarter Results
Westwood One Backstage At the BBMAs To Feature Exclusive Content And Pop Trio Bahari
In Brief - May 17, 2016
May 16, 2016
Gary Marella Named EVP/Mosley Music Group
SiriusXM Canada Going Private in $367 Million Deal
Radio Button Network Names Adam Goodman As First CEO
iHeartMedia's Chase Murphy Releases #Tryharder
3rd Annual GAB Radio Talent Institute Is In Session
In Brief - May 16, 2016
May 13, 2016
RCA Records Promotes Wendy Goodman To SVP/Promotion
Music News
The Weeknd Tops Billboard Music Award Winners
Drake Stays at #1, Meghan Trainor Debuts at #3 on Billboard 200
Quick Hits: Red Hot Chili Peppers, Megadeth, Ramones
Drake Leads Nominees For 2016 BET Awards
Quick Hits: Adele, Fifth Harmony, Life is Beautiful festival, Beastie Boys
Quick Hits: Chevelle, Rage Against The Machine / Prophets of Rage, 3 Doors Down, Make America Rock Again tour
Ariana Grande, Calvin Harris & More Headlining Billboard Hot 100 Festival
Quick Hits: MuchMusic Awards, Guns N' Roses / Lenny Kravitz / Alice in Chains, Rage Against The Machine, Riot Fest
Puff Daddy Takes Bad Boy Reunion on the Road
Quick Hits: Justin Timberlake, Houston Open Air, The Temper Trap, High Elevation Rock Festival, Pilgrimage Music & Cultural Festival, Lou Reed
Drake Stays Atop Billboard 200, Radiohead Debut at #3
Quick Hits: Adele, Red Hot Chili Peppers, Sia, Oasis
Ozzfest and Knotfest Combine Forces
Quick Hits: Rihanna & Meghan Trainor, U2, Chance the Rapper, Chevelle, Marilyn Manson
Ariana Grande to Perform New Music at Billboard Awards
FMQB NOW

John Mayer
PD, WFLZ/Tampa

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!