CCM+E Names Liz Sarachek Blacker EVP, Hispanic Strategy & Sales
July 9, 2014
Untitled Document

Liz Sarachek Blacker
Clear Channel Media and Entertainment announced today that U.S. Hispanic advertising expert, Liz Sarachek Blacker, will join the company as Executive Vice of Hispanic Strategy and Sales, effective August 4, 2014.

Clear Channel Media and Entertainment reaches 93 percent of the Hispanic population in the U.S. and more Hispanics than any other media company. In this new position, Blacker will develop and advance the company's overall strategy to engage and activate the Hispanic audience across all platforms. She will focus on driving revenue in the category, working with multi-cultural agencies to create custom campaigns for advertisers that leverage Clear Channel's unmatched reach with the Hispanic community. Blacker will also work closely with Clear Channel's National Programming Platforms team to create products, content and live events that focus on engaging and monetizing the Hispanic audience.

Blacker joins Clear Channel from Terra USA, where she has served as Chief Revenue Officer since 2011. During her time at Terra she was responsible for sales and revenue across multiple platforms, working with both the US Hispanic and Latin American media markets. She also previously held senior leadership positions at ImpreMedia LLC and One Economy Corporation. Notably, Blacker was also previously the Executive Director and Co-Creator of Yahoo's U.S. Hispanic Division from 2002-2005 creating premium bi-lingual partnerships with leading brands. She is also an active member of Advertising Women of New York (AWNY) co-founding its first Multicultural Task Force and is a co-founder of the Internet Advertising Bureau's (IAB) Multicultural Committee. Blacker will be based out of New York City and will report to Tim Castelli, President of National Sales, Marketing and Partnerships at Clear Channel.

"Liz's extensive background in the Hispanic advertising community make her perfect leader to oversee Clear Channel's initiative in this category," said Castelli. "Bringing her onboard sends a clear message to the advertising community that Clear Channel is focused on creating meaningful campaigns for partners and advertisers that engage our Hispanic audience through our multiplatform offerings."




 
Breaking News
iHeartMedia Names Michael Saunders Urban Brand Coordinator & PD For KQBT/Houston
GUESS And Republic Records Join To Launch GUESS Music
August 25, 2016
CMG Orlando Names Dawn Campbell New Director Of Branding/Programming For WCFB-FM
CBS Radio Las Vegas Launches 98.5 (HD-2) Da Shaka Vegas' Island & Reggae Station
Cumulus Promotes Jessica Poxson To APD At WDRQ (NASH FM 93.1)/Detroit
iHeartMedia Names Ryan Petrosso SVP/Sales For Charlotte
FCC Commissioners Clyburn and Pai To Address 2016 Radio Show
August 24, 2016
Amber Bouchard Joins WRFF (Radio 104.5)/Philadelphia As APD
Songs of Hope XII To Honor Pharrell with Clive Davis "Legend In Songwriter Award"
Benztown Named to Inc. 5000 for 4th Consecutive Year
August 24, 2016
Matt Bosso Named APD/MD At WODS/Boston
Sterling Simms Named UMPG Director of Creative
MIW Radio Group Names Beth Neuhoff The 2016 MIW Trailblazer
In Brief - August 23, 2016
August 22, 2016
Nielsen Audio Finds Los Angeles Metro Irregularities
iHeartMedia Salisbury-Ocean City, MD Names Dave Hovel SVP/Programming
Images from the 2016 iHeartMedia Music Summit
'Wake Up Call' Radio Host Welcomes Baby Boy
August 22, 2016
Jeff Smulyan Proposes to Take Emmis Private
WRVW (107.5 The River)/Nashville To Host Rooftop Pool Party With Demi Lovato & Nick Jonas
iHeartMedia Names Ryan McKiddy APD/MD At WSIX/Nashville
August 18, 2016
iHeartMedia Elevates Michael Preacher & Dave Carwile In North East Division
Bill Kelly To Join Cumulus Media As VP/Market Manager For Youngstown
iHeartRadio Surpasses 90 Million Registered Users
Music News
Ariana Grande & Nicki Minaj to Perform at MTV VMAs
Quick Hits: Drake, Usher, Florence + the Machine, Jon Bon Jovi
Quick Hits: Britney Spears, Calvin Harris, Kings Of Leon, Prince, R.E.M, Lorde
Pandora Partners With Questlove
Quick Hits: MTV VMAs / DJ Khaled / Lukas Graham, ASAP Ferg
Quick Hits: Justin Timberlake / Trolls soundtrack, Metallica, Jimmy Eat World, Big Boi & Killer Mike, Empire of the Sun
Second Frank Ocean Release Arrives Over the Weekend
Quick Hits: Billboard 200, Bridge School Benefit, Lou Pearlman, Future, 3 Doors Down, Kings of Leon
Frank Ocean Releases "Visual Album" Endless
Lars Ulrich Talks New Metallica Record
Strange Days Indeed: An Interview with Garbage’s Shirley Manson
Metallica Announce New Album Hardwired...To Self Destruct
Drake Leads Nominees For BET Hip Hop Awards
Quick Hits: Kanye West, Lil Wayne
Paul McCartney Signs Worldwide Deal With Capitol Records
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!