Westwood One Partners With Radio Industry To Support NextRadio Funding
July 15, 2014
Untitled Document

Westwood One announces an agreement with NextRadio that enables all members of the U.S. Radio Industry to use advertising inventory to fund the Industry’s Sprint payments.

NextRadio, an outgrowth of the Radio Industry’s initiative to make FM broadcast radio available on smartphones and tablets, is an app that enhances over-the-air FM radio broadcasts with album art, buy song and station information, and allows stations and their listeners to interact directly using a smartphone’s built-in features such as calendaring, find nearby, text messaging, visit website, and more.

Over the past year, broadcasters have been asked to commit dollars and/or inventory to fund the Sprint NextRadio Initiative, which plans to sell at least 30 million FM receiver-enabled smartphones in the next three years. Broadcasters can meet their commitment by providing two minutes per station per day (Monday-Sunday, 6am to Midnight). Westwood One will sell the spots on NextRadio’s behalf and NextRadio will pay the proceeds to Sprint. The participating broadcasters' donations will help to create the momentum needed to get FM receivers activated in the more than 300 million cell phones in the market today.

"We are confident that NextRadio is a game-changer for the radio industry and will reignite growth," said Jeff Smulyan, Chairman and CEO of Emmis Communications. “The addition of Westwood One to focus on the sales effort will allow companies to use ROS inventory to fulfill their pledges instead of writing checks. This gives every company an option.”

“As the leading network organization in radio today, we have always been on the frontlines in support of the industry. This is an important initiative which will bring our medium forward and further allow listeners to engage with the compelling content the industry produces. We are happy to help,” said, Charles Steinhauer, COO of Westwood One.

Westwood One is already working with several station ownership groups. Interested stations can contact sprint@westwoodone.com or (212) 419-2926 to participate.




 
Breaking News
iHeartMedia Names Don Parker VP/Programming, For San Francisco And Sacramento
Senate Approves Michael O'Rielly For Five-Year FCC Term
Nielsen Report: A Focus On The Public Radio Listener
iHeartRadio Jingle Ball 2014 To Air On The CW Network
In Brief - December 17, 2014
December 16, 2014
Beasley Names Rafe D'Amico VP/Strategic Partnerships
NRG Media Taps Shane Sparks Market Manager, Northwoods, WI Cluster
Shazam Upgrades Windows Phone App
KLUC’s 16th Annual Chet Buchanan & The Morning Zoo Toy Drive Breaks Records
Rdio Brings Personalized Internet Radio, On-Demand Music Subscription To Windows Phone 8.1
In Brief - December 16, 2014
December 15, 2014
CBS Radio, Carson Daly Agree To Multi-Year Contract Extension
JVC Media Closes On Purchase Of WHKQ/Orlando
Bruce Gilbert Named SVP/Sports For Cumulus And Westwood One
Don Martin Rises To SVP/Sports Programming For Premiere Networks
Columbia Promotes Bryan Younce To SVP/Video, Content Production
In Brief - December 15, 2014
December 12, 2014
Jayde Donovan Joins WPLJ As Morning Co-Host
The Week In Review: 12/8-12/12
Nikki Landry Named PD/On-Air Talent KKMG
ASCAP CEO John LoFrumento Announces Retirement
In Brief - December 12, 2014
December 11, 2014
Warner Music Group Reports Results For Fiscal Fourth Quarter
CBS Corporation Announces Contract Extension With Leslie Moonves Through 2019
iHeartMedia To Sell Select Portfolio Of Radio Towers To Vertical Bridge
Cumulus Elevates Brad Marshall To VP/Market Manager In Youngstown, OH
Music News
Green Day, Joan Jett Make The List For Rock Hall
Quick Hits: Madonna, Michael Jackson, The Voice
Quick Hits: Imagine Dragons, Iggy Azalea & Britney Spears, Mad Season, David Byrne / Talking Heads tribute concert
Iggy Azalea Maps Out Arena Tour
Quick Hits: Ne-Yo, Selena Gomez, Gwen Stefani & Pharrell Williams, Stevie Wonder, Everclear, Alex & Sierra, Modest Mouse
Taylor Swift Spends Another Week At #1
The Week In Review: 12/8-12/12
Quick Hits: Epicenter Festival, Beyoncé, Dr. Dre, American Music Priz
Quick Hits: Coldplay, New Year's Rockin' Eve, Golden Globe Song nominees, Judas Priest
Quick Hits: BET Honors, Modest Mouse, Rush
U2 Extends iNNOCENCE + eXPERIENCE Tour
Quick Hits: Kid Ink, Seether & Rise Above Fest, TV On the Radio, Bob Dylan
Beyoncé, Sam Smith & Pharrell Nab Six Grammy Nods
Quick Hits: Nicki Minaj, Elton John & New Year's Rockin' Eve, The Gaslight Anthem, Hozier, Green Day
57th Annual Grammy Nominations Announced
FMQB NOW

Jon Zellner
SVPP, iHeartMedia

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!