Westwood One Partners With Radio Industry To Support NextRadio Funding
July 15, 2014
Untitled Document

Westwood One announces an agreement with NextRadio that enables all members of the U.S. Radio Industry to use advertising inventory to fund the Industry’s Sprint payments.

NextRadio, an outgrowth of the Radio Industry’s initiative to make FM broadcast radio available on smartphones and tablets, is an app that enhances over-the-air FM radio broadcasts with album art, buy song and station information, and allows stations and their listeners to interact directly using a smartphone’s built-in features such as calendaring, find nearby, text messaging, visit website, and more.

Over the past year, broadcasters have been asked to commit dollars and/or inventory to fund the Sprint NextRadio Initiative, which plans to sell at least 30 million FM receiver-enabled smartphones in the next three years. Broadcasters can meet their commitment by providing two minutes per station per day (Monday-Sunday, 6am to Midnight). Westwood One will sell the spots on NextRadio’s behalf and NextRadio will pay the proceeds to Sprint. The participating broadcasters' donations will help to create the momentum needed to get FM receivers activated in the more than 300 million cell phones in the market today.

"We are confident that NextRadio is a game-changer for the radio industry and will reignite growth," said Jeff Smulyan, Chairman and CEO of Emmis Communications. “The addition of Westwood One to focus on the sales effort will allow companies to use ROS inventory to fulfill their pledges instead of writing checks. This gives every company an option.”

“As the leading network organization in radio today, we have always been on the frontlines in support of the industry. This is an important initiative which will bring our medium forward and further allow listeners to engage with the compelling content the industry produces. We are happy to help,” said, Charles Steinhauer, COO of Westwood One.

Westwood One is already working with several station ownership groups. Interested stations can contact sprint@westwoodone.com or (212) 419-2926 to participate.




 
Breaking News
Cat Collins Joins iHeartMedia's National Programming Platforms Team
TT Torrez Joins HOT 97/New York As Music Director
September 17, 2014
Charese Fruge Named VP, Programming, CBS Radio Las Vegas
iHeartRadio Music Festival To Stream, Broadcast Live Across Multiple Platforms Nationwide
KDKB/Phoenix Becomes ALT AZ 93-3, Arizona's Alternative
Report: U.S. Advertising Expenditures Increased 0.7 Percent In Q2 2014
In Brief - September 17, 2014
September 16, 2014
Clear Channel Rebrands As iHeartMedia
Nielsen Releases Radar September 2014 Network Ratings
Republic Records Restructures Media Department, Adds Key Executives
NRG Media Names Erica Dreyer Director Of Integrated Media
In Brief - September 16, 2014
September 15, 2014
WLUP-FM/Chicago Takes Fresh Direction With New Weekday Line-up, Nationwide Talent Search
CCM+E San Antonio Names Don Gosselin PD For KAJA, KRPT
Justin Wittmayer Appointed VP/Market Manager For Cumulus San Francisco
BIA/Kelsey Releases New Study On SMB Social Media Usage
In Brief - September 15, 2014
September 12, 2014
Republic Records Names Rick Krim EVP, Artist Development
BIA/Kelsey Releases New Study On SMB Social Media Usage
The Week In Review: 9/8-9/12
NAB Donates To Committee To Protect Journalists In Honor of James Foley, Steven Sotloff
2014 NAB Marconi Radio Award Winners Announced
iStream Data Debuts, Appoints VP/GM
In Brief - September 12, 2014
September 11, 2014
CBS Radio, United Stations Radio Networks To Launch Scott Shannon Presents "America's Greatest Hits"
Music News
FMQB Photo Pass: Steve Winwood & Tom Petty
Quick Hits: Lecrae, Bruce Springsteen, Jessie J
Taylor Swift Talks 1989
Quick Hits: Katy Perry / MTV EMAs, Icona Pop, Whitney Houston, Manchester Orchestra, Mary Lambert, K. Michelle
One Direction Says "Steal My Girl"
Quick Hits: Beyoncé & Jay Z, Neil Young's Bridge School Benefit, Bon Jovi, George Harrison
Quick Hits: Gwen Stefani, Iggy Azalea, Demi Lovato, Calvin Harris, Ellie Goulding, Kendrick Lamar
U2 Already Plotting Next Album?
The Week In Review: 9/8-9/12
Quick Hits: Madonna & Alicia Keys, Kanye West, Ariana Grande, iHeartRadio Australia Music Festival, Stevie Wonder
Maroon 5 Land Second #1 Album With V
Ariana Grande To Hit The Road For "The Honeymoon Tour"
Quick Hits: Nicki Minaj, Paul McCartney, John Mellencamp, The Lumineers
U2 Gives Away New Album Via iTunes
Quick Hits: Mary J. Blige, Alicia Keys, Avicii, P!nk, Bruce Springsteen, David Bowie
FMQB NOW

Marissa Lanchak
APD/MD
WFLY/Albany

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!