Study: Coleman Insights And knowDigital Find Opportunity For NextRadio
July 16, 2014
Untitled Document
The first phase of a two-part study completed by media research firm Coleman Insights and its knowDigital division reveals that NextRadio, the new app that allows consumers to listen to local radio stations using the FM chips already installed in their smartphones, has the potential to address the portability needs of radio listeners. This is the most striking conclusion from one-on-one interviews in which consumers were introduced to the capabilities of NextRadio. The interviews served as a qualitative prelude to a large-scale national quantitative study that Coleman Insights and knowDigital will release later this month.

The research was funded by the National Association of Broadcasters (NAB) and completed in cooperation with Emmis Communications, which developed NextRadio and has spearheaded the radio industry’s support for its rollout.  Its first phase is based on one-on-one, in-depth interviews with smartphone owners between the ages of 20 and 39, which revealed a perception among many consumers that their ability to consume broadcast radio is restricted by their lack of access to devices that can receive broadcast signals. These consumers overwhelmingly cited that they have little access to radio outside of when they are in their cars, and as a result, they turn to other sources of audio entertainment when they are not driving. Furthermore, these consumers, after being introduced to NextRadio and having an opportunity to use it during the interviews—expressed the belief that NextRadio would make FM a truly mobile medium, allowing them to listen to radio while engaging in other activities during which they believe it is currently inaccessible.

“To anyone over 40 years old who grew up with transistor radios and Walkmans, the idea that radio isn’t mobile is striking,” commented Coleman Insights President/Chief Operating Officer Warren Kurtzman, who, along with knowDigital President Sam Milkman, conducted the interviews. “That is, however, the perception among many consumers in their 20s and 30s and it appears that NextRadio has a great opportunity to address that challenge.”

“What I find most encouraging about these findings is the interest in listening to FM radio on smartphones,” said NAB Executive Vice President of Communications Dennis Wharton. “Consumers want radio and they want it on the devices that accompany them everywhere they go.”

A streaming video presentation of the study’s findings featuring clips from the consumer interviews is available for viewing at www.ColemanInsights.com/NextRadio. Furthermore, Coleman Insights will release the results of the second phase of the research, a national, representative quantitative study of 18- to 49-year-old smartphone owners on their interest in NextRadio later this month.




 
Breaking News
Beasley Broadcast Group Reports Revenue Growth in Q1
May 3, 2016
CBS Corporate Revenue Up 10 Percent In First Quarter
Adam Wiener Named EVP/GM, CBS Local Digital Media
iHeartRadio Breaks Another Record: 85 Million Registered Users
Greater Media Renews Relationship with Triton Digital
Live Nation Reports $1.2 Billion in Q1 Revenue
In Brief - May 3, 2016
May 2, 2016
Entercom Reports First Quarter Results
Cumulus Names Brian Demay PD of WRRM-FM/Cincinnati
CBS Radio Names Kenetta Bailey SVP/Marketing
April 29, 2016
Pandora Revenue, Listenership Rises In Q1
In Brief - April 29, 2016
April 28, 2016
SiriusXM Reports First Quarter 2016 Results
CMG Tulsa Names Nathan Reed Director of Branding & Programming at KRAV-FM
Cumulus Media Shreveport Ups Julie Kansy to PD at KQHN
ASCAP Revenue Tops $1 Billion For Second Straight Year
April 27, 2016
Blaire Galaton-Kelleher Joins “The Jack Diamond Morning Show” On WRQX/Washington, D.C
Premiere Networks To Provide Distribution For Aiir
Radio Milwaukee Names Glenn Kleiman Executive Director
In Brief - April 27, 2016
April 26, 2016
CBS Radio Las Vegas Promotes JB King to Operations Manager
KLUC/Las Vegas Taps John Moug As New Afternoon Drive Host
Donna Gryn Promoted to VP of Marketing at Republic Records
KIIS FM/Los Angeles Announces Artists Performing At Wango Tango Pre-Show Village
Music News
McCartney, Stones, The Who Top New Festival
Quick Hits: Radiohead, Chris Brown, Against Me!, Violent Femmes, Miike Snow
As Expected, Beyoncé Tops Billboard Chart With Lemonade
Quick Hits: Prince, Radio Disney Music Awards, Radiohead, classic rock festival, Red Hot Chili Peppers, Garbage
FMQB Photo Pass: Pearl Jam
Blink-182 Announce Album, Tour With Matt Skiba
Drake Expands Tour, Reveals Tracklist For Views
Quick Hits: Demi Lovato & Joe Jonas, Cash Cash, Whitney Houston, Deftones' Chino Moreno
Quick Hits: Justin Bieber, Lady Gaga & Elton John, Prince, Thrival Festival, B.o.B
Quick Hits: Bumbershoot Festival, Fetty Wap, HARD Summer, Jenny Lewis, Bayside
Prince Returns To The Top Of The Billboard 200
Drake Announces Summer Sixteen Tour, OVO Fest
Quick Hits: Billboard Music Awards, Guns N' Roses, Tegan and Sara, Twin Peaks, Jennifer Hudson, Billy Paul
Beyoncé Releases New Album Lemonade Via Tidal
Tributes Continue To Pour In For Prince
FMQB NOW

Nick Petropoulos
Head of Promotion
Glassnote Music

    Question Of
      The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!