Study: Coleman Insights And knowDigital Find Opportunity For NextRadio
July 16, 2014
Untitled Document
The first phase of a two-part study completed by media research firm Coleman Insights and its knowDigital division reveals that NextRadio, the new app that allows consumers to listen to local radio stations using the FM chips already installed in their smartphones, has the potential to address the portability needs of radio listeners. This is the most striking conclusion from one-on-one interviews in which consumers were introduced to the capabilities of NextRadio. The interviews served as a qualitative prelude to a large-scale national quantitative study that Coleman Insights and knowDigital will release later this month.

The research was funded by the National Association of Broadcasters (NAB) and completed in cooperation with Emmis Communications, which developed NextRadio and has spearheaded the radio industry’s support for its rollout.  Its first phase is based on one-on-one, in-depth interviews with smartphone owners between the ages of 20 and 39, which revealed a perception among many consumers that their ability to consume broadcast radio is restricted by their lack of access to devices that can receive broadcast signals. These consumers overwhelmingly cited that they have little access to radio outside of when they are in their cars, and as a result, they turn to other sources of audio entertainment when they are not driving. Furthermore, these consumers, after being introduced to NextRadio and having an opportunity to use it during the interviews—expressed the belief that NextRadio would make FM a truly mobile medium, allowing them to listen to radio while engaging in other activities during which they believe it is currently inaccessible.

“To anyone over 40 years old who grew up with transistor radios and Walkmans, the idea that radio isn’t mobile is striking,” commented Coleman Insights President/Chief Operating Officer Warren Kurtzman, who, along with knowDigital President Sam Milkman, conducted the interviews. “That is, however, the perception among many consumers in their 20s and 30s and it appears that NextRadio has a great opportunity to address that challenge.”

“What I find most encouraging about these findings is the interest in listening to FM radio on smartphones,” said NAB Executive Vice President of Communications Dennis Wharton. “Consumers want radio and they want it on the devices that accompany them everywhere they go.”

A streaming video presentation of the study’s findings featuring clips from the consumer interviews is available for viewing at www.ColemanInsights.com/NextRadio. Furthermore, Coleman Insights will release the results of the second phase of the research, a national, representative quantitative study of 18- to 49-year-old smartphone owners on their interest in NextRadio later this month.




 
Breaking News
iHeartMedia Oklahoma City Names JJ Ryan PD For KJYO & KXXY
Entercom Names Richard J. Schmaeling EVP & CFO
Doug Gottlieb Joins FOX Sports Radio & FS1
March 21, 2017
Beasley Broadcast Group Reports 4th Quarter and Full Year 2016 Results
Chip Arledge Appointed OM For Cumulus Media Shreveport/Bossier City, LA
KXQQ/Las Vegas Names Natalia Hernandez As New Midday Personality
In Brief - March 21, 2017
March 17, 2017
Cumulus Reports Results for Fourth Quarter and Full Year 2016
Entercom Austin To Move 96.3 FM RnB To 95.9 FM
March 16, 2017
iHeartMedia Names Geoff "G-Off" Owens PD For KXJM/Portland & KUBE/Seattle-Tacoma
c3 & FMC Statement: Elimination of the NEA, NEH, and CPB Indefensible, Shameful, and Senseless
iHeartMedia Introduces SmartAudio
Condé Nast Acquires Pop2Life And Ribyt
March 15, 2017
Radio One Houston Names DJ Riddler MD & On-Air Talent/Mixer For KROI (92.1 Radio Now)
iHeartMedia Names Mark Fuhrman Area President in Pittsburgh/West Virginia Region
REAL 103.9/Las Vegas Names Roxy Romeo APD/MD
iHeartMedia Washington, D.C. Debuts Cherry Blossom Radio
KBEB/Sacramento Names Bryan "B-Dub" Washington PD
iHeartMedia Portland Debuts The New 103.7 The Legend
March 14, 2017
The iHeartRadio Music Festival Returns to Vegas This September
KMGA (99.5 Magic FM) Adds Bryan Simmons as PD/PM Drive, Doug Durocher as AM Co-Host
Veteran Music Exec and Producer Tommy LiPuma Passes Away
Magic 92.5 Turns 20 With An All-Star Birthday Bash
March 13, 2017
Alpha Media Portland Names Sean Demery PD At KINK FM
Music News
Chance the Rapper, The Killers, Muse & Arcade Fire Headlining Lollapalooza
QuickHits: Ed Sheeran, Chuck Berry, The Decemberists
QuickHits: NIN, Missy Elliot, Frank Ocean, Pitbull, Enrique Iglesias, Sublime
Rock Pioneer Chuck Berry Passes Away
The Entertainment World Remembers Chuck Berry
Ed Sheeran Spends Second Week Atop Billboard 200
QuickHits: Drake, James Blunt, Spoon, Bob Dylan
Quick Hits: Coldplay. BET Experience, Weezer
Quick Hits: The Chainsmokers, Pitbull, Ohana Music Festival, Arroyo Seco Weekend, Feist
Ed Sheeran Earns Biggest Debut Week of 2017
Quick Hits: Drake, Pearl Jam, Fifth Harmony
Lorde's Melodrama Arrives June 16
U2 Announce 30th Anniversary Joshua Tree Box Set
Ed Sheeran Announces Massive North American Tour
Quick Hits: Halsey, Charli XCX
FMQB NOW

Sam Milkman, EVP
Coleman Insights

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!