Clear Channel's iHeartRadio Partners With AdsWizz
July 22, 2014
Untitled Document
Advertising technology provider for the digital radio and audio industries, AdsWizz and iHeartRadio today announced a partnership to develop a powerful new delivery insertion method for targeted ads in live broadcast radio streams with unique new capabilities.

Clear Channel will build its unique and integrated digital advertising capabilities by using AdsWizz audio ad insertion and ad-serving suite of solutions. AdsWizz ad serving technology will enable Clear Channel to deliver a tailored advertising experience based on individual listeners¹ specific characteristics including user profiles and preferences, location and devices used for more than 840 Clear Channel radio stations across the country that stream live on its iHeartRadio all-in-one digital service. The new product offering will be developed with HTTP Live Streaming which will allow greater reach and a more reliable live stream ad delivery system.

 In addition, by working with Clear Channel AdsWizz will now be able to utilize the unmatched audience reach, segments and in-depth insights of Clear Channel¹s more than 245 million monthly listeners to more accurately serve up ads to target consumers based on their demographics, psychographics, geo-location and custom, data-defined segments.

"After a thorough selection process, we¹ve been truly impressed by AdsWizz unique set of technical capabilities and believe that AdsWizz delivery network offers the best state-of-the-art technology to expand our offerings for advertisers, partners and consumers and align with our long-term vision to deliver unmatched services for our advertising partners, said Brian Lakamp, President of Technology and Digital Ventures for Clear Channel. "Having the ability to serve targeted ads simultaneously to specific digital users during a live radio stream across our 840 Clear Channel stations nationwide on iHeartRadio presents a powerful platform for our advertisers and partners."

AdsWizz leads the market place in:
· Targeting ­ utilizing the latest technology to serve custom ads based on age, gender, psychographics, device platform and more.
· Server-side technology ­ enabling precise ad targeting across a vast array of multi-platform systems including connected cars, in-home entertainment devices and anywhere audio is streamed by consumers.
· Flexibility ­ developed from inception to be Content Delivery Network (CDN) agnostic allowing clients to have the freedom of choice for their preferred CDN.
· Metrics ­ providing detailed real-time and historical analytics about the audience of each stream.

"We¹re very excited to partner with a media powerhouse such as Clear Channel that truly understands the power of digital and wants to leverage it to deliver the best experience for both the end-user and the marketers," said Alexis van de Wyer, AdsWizz CEO. "We continue to be impressed by Clear Channel¹s vision, unique assets and focus on quality"




 
Breaking News
eQB NOW
Rich Davis Named VP Of Programming For iHeartMedia-Seattle
December 18, 2014
Sharon Dastur Named SVP/Programming Integration At iHeartMedia
Mark Medina Named Program Director At Z100/New York
Denon Electronics, iHeartMedia Announce Partnership
Deezer Appoints Hans-Holger Albrecht CEO
TuneCore Acquires DropKloud And Its Founders
SoundHound Reveals Top Songs, Artists, Albums Of 2014
In Brief - December 18, 2014
December 17, 2014
iHeartMedia Names Don Parker VP/Programming, For San Francisco And Sacramento
Senate Approves Michael O'Rielly For Five-Year FCC Term
Nielsen Report: A Focus On The Public Radio Listener
iHeartRadio Jingle Ball 2014 To Air On The CW Network
In Brief - December 17, 2014
December 16, 2014
Beasley Names Rafe D'Amico VP/Strategic Partnerships
NRG Media Taps Shane Sparks Market Manager, Northwoods, WI Cluster
Shazam Upgrades Windows Phone App
KLUC’s 16th Annual Chet Buchanan & The Morning Zoo Toy Drive Breaks Records
Rdio Brings Personalized Internet Radio, On-Demand Music Subscription To Windows Phone 8.1
In Brief - December 16, 2014
December 15, 2014
CBS Radio, Carson Daly Agree To Multi-Year Contract Extension
JVC Media Closes On Purchase Of WHKQ/Orlando
Bruce Gilbert Named SVP/Sports For Cumulus And Westwood One
Don Martin Rises To SVP/Sports Programming For Premiere Networks
Columbia Promotes Bryan Younce To SVP/Video, Content Production
In Brief - December 15, 2014
Music News
J. Cole Earns Third Chart-Topper
Quick Hits: Dick Clark's New Year's Rockin' Eve, Joan Jett & The Who, Metallica, Van Morrison, Grammy Special Merit Awards
Green Day, Joan Jett Make The List For Rock Hall
Quick Hits: Madonna, Michael Jackson, The Voice
Quick Hits: Imagine Dragons, Iggy Azalea & Britney Spears, Mad Season, David Byrne / Talking Heads tribute concert
Iggy Azalea Maps Out Arena Tour
Quick Hits: Ne-Yo, Selena Gomez, Gwen Stefani & Pharrell Williams, Stevie Wonder, Everclear, Alex & Sierra, Modest Mouse
Taylor Swift Spends Another Week At #1
The Week In Review: 12/8-12/12
Quick Hits: Epicenter Festival, Beyoncé, Dr. Dre, American Music Priz
Quick Hits: Coldplay, New Year's Rockin' Eve, Golden Globe Song nominees, Judas Priest
Quick Hits: BET Honors, Modest Mouse, Rush
U2 Extends iNNOCENCE + eXPERIENCE Tour
Quick Hits: Kid Ink, Seether & Rise Above Fest, TV On the Radio, Bob Dylan
Beyoncé, Sam Smith & Pharrell Nab Six Grammy Nods
FMQB NOW

Year-End
At Issue

           2014
Interview Hilights

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!