Clear Channel's iHeartRadio Partners With AdsWizz
July 22, 2014
Untitled Document
Advertising technology provider for the digital radio and audio industries, AdsWizz and iHeartRadio today announced a partnership to develop a powerful new delivery insertion method for targeted ads in live broadcast radio streams with unique new capabilities.

Clear Channel will build its unique and integrated digital advertising capabilities by using AdsWizz audio ad insertion and ad-serving suite of solutions. AdsWizz ad serving technology will enable Clear Channel to deliver a tailored advertising experience based on individual listenersı specific characteristics including user profiles and preferences, location and devices used for more than 840 Clear Channel radio stations across the country that stream live on its iHeartRadio all-in-one digital service. The new product offering will be developed with HTTP Live Streaming which will allow greater reach and a more reliable live stream ad delivery system.

 In addition, by working with Clear Channel AdsWizz will now be able to utilize the unmatched audience reach, segments and in-depth insights of Clear Channelıs more than 245 million monthly listeners to more accurately serve up ads to target consumers based on their demographics, psychographics, geo-location and custom, data-defined segments.

"After a thorough selection process, weıve been truly impressed by AdsWizz unique set of technical capabilities and believe that AdsWizz delivery network offers the best state-of-the-art technology to expand our offerings for advertisers, partners and consumers and align with our long-term vision to deliver unmatched services for our advertising partners, said Brian Lakamp, President of Technology and Digital Ventures for Clear Channel. "Having the ability to serve targeted ads simultaneously to specific digital users during a live radio stream across our 840 Clear Channel stations nationwide on iHeartRadio presents a powerful platform for our advertisers and partners."

AdsWizz leads the market place in:
· Targeting ­ utilizing the latest technology to serve custom ads based on age, gender, psychographics, device platform and more.
· Server-side technology ­ enabling precise ad targeting across a vast array of multi-platform systems including connected cars, in-home entertainment devices and anywhere audio is streamed by consumers.
· Flexibility ­ developed from inception to be Content Delivery Network (CDN) agnostic allowing clients to have the freedom of choice for their preferred CDN.
· Metrics ­ providing detailed real-time and historical analytics about the audience of each stream.

"Weıre very excited to partner with a media powerhouse such as Clear Channel that truly understands the power of digital and wants to leverage it to deliver the best experience for both the end-user and the marketers," said Alexis van de Wyer, AdsWizz CEO. "We continue to be impressed by Clear Channelıs vision, unique assets and focus on quality"




 
Breaking News
ASCAP Names Brian Roberts EVP/COO
Mark Abuzzahab Joins VuHaus As PD
Study: The Infinite Dial 2015
More Speakers Added To The Conclave
In Brief - March 5, 2015
March 4, 2015
Verve Music Group Promotes Mike Rittberg To General Manager
More Speakers Added To The Conclave
March 4, 2015
Nielsen Acquires eXelate
iHeartMedia Receives Five Stevie Awards For Sales, Customer Service
Coleman Insights To Host New Music Webinar: When Is A Hit A Hit?
In Brief - March 4, 2015
March 3, 2015
Cumulus Names New Programming Leadership In L.A. And Minneapolis
Republic Records And IM Global Announce Multi-Picture Co-Production Pact
2015 NAB Show To Feature FCC Commissioners
Warner Music Group Names James Steven EVP/Communications & Marketing
Entravision Appoints Maria Lopez-Knowles Chief Marketing Officer
Kane Show, Maroon 5 Show Support For Fan
Rick Krim Tapped As Sony/ATV Co-President, U.S.
Courtney Lowery Upped To VP/Publicity At Epic Records
In Brief - March 3, 2015
March 2, 2015
Ipsos Research Study Highlights Continued Strength Of AM/FM Radio In Cars
Cumulus Reports Operating Results For Fourth Quarter And Full Year 2014
KYSR Names Andrew Harms APD/MD/Afternoon Host
Chad Lopez Appointed VP/Market Manager For Cumulus New York
iHeartMedia Names Colleen Valkoun Market President For Madison And Milwaukee
Cumulus Ups Donna Baker To Midwest RVP, Peter Bowen Named Chicago VP/MM
Music News
Usher, No Doubt Celebrate Earth Day in D.C.
Quick Hits: Wale, Violent Femmes, David Gilmour, Sweetlife Festival, Rivers Cuomo
Rapper Big Sean Debuts At #1 On Billboard 200
Quick Hits: Shania Twain, BET Experience, Rock In Rio USA, Wilco, Brian Wilson
Kelly Clarkson Takes Piece By Piece On the Road
Quick Hits: Metallica, My Morning Jacket, Flo Rida, Modest Mouse, Led Zeppelin
Madonna Unveils Rebel Heart Tour
Mumford & Sons Get Wilder On Third LP
Quick Hits: Kanye West, Stone Sour, Radio Disney Music Awards, Lollapalooza Berlin, Bestival
All Apologies From Kanye West
The Week In Review: 2/23-2/27
FMQB Retro-Active: Aerosmith's Joey Kramer Talks Donington DVD, The Beatles, and Rockin and Roastin Coffee
Quick Hits: Mumford & Sons, Madonna, Beale Street Music Festival, Tool
Ed Sheeran, Sam Smith Rule BRIT Awards
Quick Hits: Foo Fighters, Carly Rae Jepsen, The Airborne Toxic Event, Echosmith, Finding Neverland Album with John Legend & Rita Ora
FMQB NOW

Rob Roberts
OM/Cumulus Atlanta

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!