Nielsen, Pointlogic Forge Strategic Alliance To Develop Next-Gen Media Planning Solutions
July 22, 2014
Untitled Document
Nielsen and software and analytics company, Pointlogic, are joining forces to develop and bring to market next-generation media planning and inventory management solutions.

This includes integration of cross-platform campaign insights and impact data from solutions such as Nielsen Online Campaign Ratings and Nielsen Buyer Insights, respectively.

 “As a media company with strengths across linear TV, VOD, digital and mobile, we need better tools that allow us to integrate and craft a cross-platform sales plan that achieves our clients’ goals,” said Howard Shimmel, Chief Research Officer, Turner. “We look forward to seeing the results of the Nielsen and Pointlogic strategic alliance, in particular the tools that will help us help our advertisers to maximize their advertising effectiveness across TV, online and mobile.”

“It will be interesting to see Nielsen's data offering being aligned to Pointlogic's suite of channel planning tools,” said Eric Blankfein, Chief of the WHERE Group at Horizon Media. “We currently work with both companies and look forward to seeing how this will benefit our approach for clients.”

“Successful media planning enables successful campaigns. Period. It is that critical,” said Megan Clarken, EVP, Global Product Leader, Nielsen. “We are committed to bringing our clients the best possible media planning solutions that will allow them to maximize each and every dollar spent, and we are delighted to announce our strategic alliance with Pointlogic to help us do exactly that.”

“World-class media planning comes from seamless access to the best data, with media owners, agencies and clients working in a collaborative and creative manner,” stated Peter Kloprogge, CEO, Pointlogic. “It is our mission to provide decision support software enabling our clients to become better performers in the very complex environment of consumers, media and brands. We are delighted and proud of the strategic alliance with Nielsen which will allow us to fulfill our client’s goals in planning and implementation.”




 
Breaking News
iHeartMedia-Indianapolis Names Brad Polston Market President
SFX Entertainment Rebrands As LiveStyle, Inc.
Lux Moves to Morning Drive at NOW 96.3/St. Louis
Alpha Media Names Chelsea Thomas New Morning & Middays Host/MD For WDJX/Louisville
December 6, 2016
Cumulus Media Lafayette Names Scott Chiasson VP/Market Manager
Capitol Music Group Promotes Jeff Temske To SVP/Streaming, Strategy & Research
Jeff Kapugi Exits WUSN/Chicago & CBS Radio VP/Country Programming Post
iHeartMedia Atlanta Debuts DJ Scream & Hoodrich Radio Broadcasted On 92.3 & 96.7 The Beat
WMMR's Preston & Steve Camp Out for Hunger Receives Record-Breaking Food Donations
December 5, 2015
Delilah To Be Inducted Into NAB Broadcasting Hall Of Fame
Interscope Records Continues to Roll in 2016
Liz Morentin Named Executive VP/Comms and Media At Warner Bros Records
December 2, 2016
CBS Radio Elevates Tracy Brandys To SVP/Market Manager & Director/Sales, Baltimore
WKST/Pittsburgh's Stuff A Bus Fills 57 Buses With Toys For Toys For Tots
Dan Dalton and Roc Nation Form Management Partnership
December 1, 2016
iHeartMedia Launches On-Demand Streaming Services
105.1 The Bounce/Detroit Announces On-Air Lineup
November 30, 2016
Alpha Media Names Ronnie Stanton VP/Programming
WNFZ/Knoxville Helping Fire Victims
November 29, 2016
Warner Music Group Names Ole Obermann Chief Digital Officer & EVP/Business Development
iHeartMedia Names Bob Neumann SVP/Programming For Savannah/Hilton Head
Nina L. Diaz Elevated To Head Of Unscripted For MTV & VH1
Broadcasters Foundation Of America To Honor Cox Media Group’s Bill Hoffman
November 28, 2016
Music News
Beyoncé Leads 59th Annual Grammy Nominees
FMQB Retro-Active: Ken Sharp Revisits the Iconic Album Pet Sounds, and Delves Into New Music with Joyous Wolf
Quick Hits: Lady Gaga, Forecastle Festival, Ryan Adams, We Rock with Standing Rock concert
The Weeknd's Starboy Rises to the Top
Quick Hits: Justin Bieber, Guns N' Roses, Carolina Rebellion & Welcome to Rockville, Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest
Prince Documentary, Celebration on the Way in 2017
Quick Hits: Alessia Cara, Lady Gaga, Dead & Company
Quick Hits: J. Cole, Bon Jovi, Grouplove, Kid Cudi, ABC's Dick Clark's New Year's Rockin' Eve
Metallica Earn Sixth #1 Album on Billboard 200
Quick Hits: Taylor Swift, Rock On The Range, Kelly Clarkson
Quick Hits: Grammy Hall Of Fame, Soul Train Awards, Guns N' Roses
Justin Bieber and Drake Top 2016 American Music Awards
Quick Hits: Bruno Mars, Adele, The Weeknd, Chance The Rapper
Quick Hits: Kanye West, The Weeknd, Coldplay
Soul Singer Sharon Jones Dead at 60
FMQB NOW

Ross Mahoney, PD
KXTE, Las Vegas



Question Of
The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!