Nielsen, Pointlogic Forge Strategic Alliance To Develop Next-Gen Media Planning Solutions
July 22, 2014
Untitled Document
Nielsen and software and analytics company, Pointlogic, are joining forces to develop and bring to market next-generation media planning and inventory management solutions.

This includes integration of cross-platform campaign insights and impact data from solutions such as Nielsen Online Campaign Ratings and Nielsen Buyer Insights, respectively.

 “As a media company with strengths across linear TV, VOD, digital and mobile, we need better tools that allow us to integrate and craft a cross-platform sales plan that achieves our clients’ goals,” said Howard Shimmel, Chief Research Officer, Turner. “We look forward to seeing the results of the Nielsen and Pointlogic strategic alliance, in particular the tools that will help us help our advertisers to maximize their advertising effectiveness across TV, online and mobile.”

“It will be interesting to see Nielsen's data offering being aligned to Pointlogic's suite of channel planning tools,” said Eric Blankfein, Chief of the WHERE Group at Horizon Media. “We currently work with both companies and look forward to seeing how this will benefit our approach for clients.”

“Successful media planning enables successful campaigns. Period. It is that critical,” said Megan Clarken, EVP, Global Product Leader, Nielsen. “We are committed to bringing our clients the best possible media planning solutions that will allow them to maximize each and every dollar spent, and we are delighted to announce our strategic alliance with Pointlogic to help us do exactly that.”

“World-class media planning comes from seamless access to the best data, with media owners, agencies and clients working in a collaborative and creative manner,” stated Peter Kloprogge, CEO, Pointlogic. “It is our mission to provide decision support software enabling our clients to become better performers in the very complex environment of consumers, media and brands. We are delighted and proud of the strategic alliance with Nielsen which will allow us to fulfill our client’s goals in planning and implementation.”

Breaking News
CMG Tampa Appoints John E. Kage Dir. of Branding & Programming at Hot 101.5 FM
In Brief - November 25, 2015
November 24, 2015
FCC Fines Drawing Scrutiny In Congress
In Brief - November 24, 2015
November 23, 2015
Bill Hess Named OM At Cumulus-Washington, D.C.
In Brief - November 23, 2015
November 20, 2015
Adams Radio Group Of Delmarva Names Jay Gleason Operations Manager
iHeartRadio Presents Adele¹s Album Premiere Live from Joe¹s Pub 
Radio Mercury Awards Announces Advisory Council
November 19, 2015
Westwood One: The State of American Podcasting
Nielsen: Connecting With Political Millennials Through Music
Jacobs Media Webinar: 10 Mega Trends That Impact Radio
November 18, 2015
Republic Records Promotes Ben Adelson To SVP/A&R
Y100’s TC Wins Dancing with the Savannah Stars
Greater Media's Magic 106.7 To Become Boston's Christmas Station
November 17, 2015
Alissa Pollack To Be Honored At T.J. Martell Foundation’s 16th Annual New York Family Day
Cash Money Records Announces Annual Turkey Giveaways in Miami & New Orleans
Amanda "AJ" Malone Joins iHeartMedia/Indianapolis
Jacobs Media Blogs Radio’s Days as a Primary Traffic Source May Be Numbered
November 16, 2015
Pandora to Acquire Key Assets from Rdio
Apple To Close Beats Music
Entercom Adds Ashley O. To Mornings On WSFS/Miami
Music News
Adele Announces European Tour Dates
Quick Hits: Adele, Eagles of Death Metal, Charli XCX, Joe Jonas
Adele's 25 Smashes Sales Record
Quick Hits: Charlie Puth, Coldplay, Jack Ü
Bieber, One Direction Lead Billboard 200 Shakeup
One Direction, The Weeknd Win Multiple AMAs
Rihanna Announces Anti World Tour, Teases New Album
Foo Fighters Release Free EP
Quick Hits: Coldplay, U2, The Cure, Wilco
Chris Martin Talks Influences On New Coldplay Record
Quick Hits: Foo Fighters, Justin Bieber & One Direction, American Music Awards, Paris attacks, Tori Kelly
Adele's 25 Won't Be On Streaming Services
Quick Hits: Kelly Clarkson, Missy Elliott, Jimmy Eat World, Freddie Mercury, Bonnaroo
Zayn Malik Opens Up About One Direction Exit
Quick Hits: Firefly Music Festival, Eagles of Death Metal, Grammy Hall of Fame

Manny Simon
VP/Adult Formats,
Republic Records

FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!