Jacobs Media's 6th Annual Public Radio Tech Survey Released
July 23, 2014

Six years of annual technology surveys on behalf of public radio stations throughout the U.S. has created an exciting narrative about the impact of digital media on broadcast radio. In Jacobs Media's PRTS6, in partnership with the Public Radio Program Directors Association (PRPD), radio listeners paint an amazing picture about the strength of public radio, as well as the opportunities and challenges presented by the digital revolution.

Arthur Cohen, President of PRPD, comments, "The survey results reinforce the strength of public radio's offerings - on our traditional platform (radio) as well as the many digital channels. Maintaining those core values in all we offer is an opportunity to remain of service to our communities, even as their media habits change."

And Jacobs Media President Fred Jacobs notes, "PRTS6 points to the opportunities and challenges faced by public radio stations and the networks that provide its programming content. The audience's rapid migration to digital signifies the potential to satisfy their informational and entertainment needs on their preferred channels."

PRTS6 shows the following trends, impacting the entire public radio system:
The "why" of public radio: Credible programming, deeper news perspective, ongoing learning, and respect for the intelligence of the listener emerge as the four pillars of public radio's value proposition. Each is mentioned by more than seven of every ten respondents as main reasons for listening to public radio stations.

The trust factor: Three-fourths (75%) of PRTS6 respondents agree that public radio news efforts are not influenced by advertisers or sponsors - another indication that credibility and trust are core assets.

Streaming rising: Streaming - both audio and video - continues to grow at a rapid pace. On a weekly basis, six in ten (61%) access online video, while nearly half (49%) now stream audio every week.

The mobile revolution: Seven in ten (71%) PRTS6 respondents own a smartphone, while over half (56%) carry a tablet. And by far, Apple is the preferred platform of choice.

WOM: When it comes to recommendation, public radio stations are off the chart. Overall, the Net Promoter Score for public radio - which measures word of mouth - is an impressive 71 significantly stronger than the NPS for commercial stations in Jacobs Media's Techsurvey10 43.

Cars, cars, cars: The "connected car" continues to play a more significant role for public radio. In this year's study, nearly six in ten public radio listeners (58%) are able to pair a phone or mp3 player in the vehicle they drive.

Socializing: Three-fourths (75%) of these public radio respondents have a social media profile, led by Facebook and LinkedIn. But these platforms vary considerably by public radio formats and individual station brands.

Twitter momentum: Of the most popular social media platforms, Twitter shows strong year to year growth. And one-third (33%) of Twitter users say they're using the platform more than they were one year ago.

Big news: More than a third (36%) of these public radio fans say they're increasingly accessing news from digital sources (websites, texts, etc.). 

Fred Jacobs will present PRTS6 key findings at the Public Radio Program Directors Convention in Portland, OR - September 9-11, as well as a special "stakeholders only" session for participants in PRTS6.

To register for the PRPD conference: https://www.regonline.com/builder/site/Default.aspx?EventID=1548455




 
Breaking News
Columbia Records Announces Jennifer Frommer As Head of Its Creative Agency
iHeartRadio Summer Pool Party Heats Up Miami
National Radio Hall of Fame Announces 2016 Nominees
Shelley Wade Named Afternoon Host at KMYI (Star 94.1)/San Diego
Spotify's Family Plan Gets An Upgrade
May 20, 2016
eQB NOW
May 19, 2016
Republic Records Promotes David "Davey Dee" Ingenloff to SVP/Rhythm Crossover Promotion
WLLD (WiLD 94.1)/Tampa Goes Nuts In PM Drive & Grabs A Franchize At Night
Mike Mathewson Named VP/Marketing For Columbia Records
Universal Music Forms Verve Label Group, Appoints Danny Bennett as President/CEO
Entravision Promotes Don Daboub To EVP/Integrated Marketing Solutions
May 18, 2016
Rare On-Air Opening At Power 106 Los Angeles
Ross Mahoney Named PD/PM Drive Host At KXTE/Las Vegas
Erika Alfredson Named VP/Marketing For Columbia Records
May 17, 2016
SBS Reports First Quarter Results
Westwood One Backstage At the BBMAs To Feature Exclusive Content And Pop Trio Bahari
In Brief - May 17, 2016
May 16, 2016
Gary Marella Named EVP/Mosley Music Group
SiriusXM Canada Going Private in $367 Million Deal
Radio Button Network Names Adam Goodman As First CEO
iHeartMedia's Chase Murphy Releases #Tryharder
3rd Annual GAB Radio Talent Institute Is In Session
In Brief - May 16, 2016
May 13, 2016
RCA Records Promotes Wendy Goodman To SVP/Promotion
Music News
The Weeknd Tops Billboard Music Award Winners
Drake Stays at #1, Meghan Trainor Debuts at #3 on Billboard 200
Quick Hits: Red Hot Chili Peppers, Megadeth, Ramones
Drake Leads Nominees For 2016 BET Awards
Quick Hits: Adele, Fifth Harmony, Life is Beautiful festival, Beastie Boys
Quick Hits: Chevelle, Rage Against The Machine / Prophets of Rage, 3 Doors Down, Make America Rock Again tour
Ariana Grande, Calvin Harris & More Headlining Billboard Hot 100 Festival
Quick Hits: MuchMusic Awards, Guns N' Roses / Lenny Kravitz / Alice in Chains, Rage Against The Machine, Riot Fest
Puff Daddy Takes Bad Boy Reunion on the Road
Quick Hits: Justin Timberlake, Houston Open Air, The Temper Trap, High Elevation Rock Festival, Pilgrimage Music & Cultural Festival, Lou Reed
Drake Stays Atop Billboard 200, Radiohead Debut at #3
Quick Hits: Adele, Red Hot Chili Peppers, Sia, Oasis
Ozzfest and Knotfest Combine Forces
Quick Hits: Rihanna & Meghan Trainor, U2, Chance the Rapper, Chevelle, Marilyn Manson
Ariana Grande to Perform New Music at Billboard Awards
FMQB NOW

John Mayer
PD, WFLZ/Tampa

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!