CBS LOCAL Personalizes Event Discovery, Content Delivery With Agreement To Acquire Eventful
July 23, 2014
CBS Local Media has entered into an agreement to acquire Eventful, Inc. a leading digital media company in the events discovery, communication and personalization business, it was announced today by Anton Guitano, Chief Operating Officer, CBS Local Media. Terms of the agreement were not disclosed.

Eventful connects consumers with information on millions of concerts, movies listings and local events by using its proprietary algorithms to aggregate, and deliver an ever-growing volume of content from across the United States and around the world. Serving its users via multiple platforms, including online, mobile and email, Eventful creates fan interest profiles and delivers highly personalized recommendations on behalf of artists, publishers and marketers to each of their more than 21 million registered users.

The combination of CBS Local Media and Eventful will:
·Provide users with more engaging content, whether they’re interested in music, entertainment, sports or where to go in their hometown;

·Create new opportunities for marketers to reach consumers through a combination of digital, broadcast and live event platforms;

· Enable Eventful’s growing publisher network of licensees to access CBS Local Media’s award-winning news, information and best of content;

· Empower fans to influence programming and events via its patented crowdsourcing service, Demand it!

· Assist more than 500,000 musicians, comedians, film-makers and others who have already used Demand it! ® to expand their relationships with fans.

 “By offering audiences comprehensive local information all in one place, Eventful has amassed an engaged community that is passionate about finding experiences that match their lifestyle and personal tastes,” said Guitano. “This strategy reflects that of CBS Local Media, making this union a terrific complement to our growing digital business. Broadcast and online audiences will now have more insight into more events. Simultaneously, we are thrilled to offer our clients more options to reach their target customer.”

“The large volume of content available to consumers has created an environment where they are looking for credible brands to aid in the discovery process,” said Ezra Kucharz, President, CBS Local Digital Media. “Eventful’s talented and veteran team has created a best-in-class product that users have grown to trust. In combination with CBS Local Media’s assets and under the division’s leadership, we look forward to satisfying the increasing demand for customized event information regardless of how someone chooses to access it.”

 “We are excited to join the CBS Local Media team, which shares our vision for delighting local audiences with highly personalized content,” said Jordan Glazier, CEO of Eventful. “I’m proud of the service that our team has built, and we look forward to working together to further innovate and expand our offerings to a substantially larger community.”




 
Breaking News
eQB NOW
Rich Davis Named VP Of Programming For iHeartMedia-Seattle
December 18, 2014
Sharon Dastur Named SVP/Programming Integration At iHeartMedia
Mark Medina Named Program Director At Z100/New York
Denon Electronics, iHeartMedia Announce Partnership
Deezer Appoints Hans-Holger Albrecht CEO
TuneCore Acquires DropKloud And Its Founders
SoundHound Reveals Top Songs, Artists, Albums Of 2014
In Brief - December 18, 2014
December 17, 2014
iHeartMedia Names Don Parker VP/Programming, For San Francisco And Sacramento
Senate Approves Michael O'Rielly For Five-Year FCC Term
Nielsen Report: A Focus On The Public Radio Listener
iHeartRadio Jingle Ball 2014 To Air On The CW Network
In Brief - December 17, 2014
December 16, 2014
Beasley Names Rafe D'Amico VP/Strategic Partnerships
NRG Media Taps Shane Sparks Market Manager, Northwoods, WI Cluster
Shazam Upgrades Windows Phone App
KLUC’s 16th Annual Chet Buchanan & The Morning Zoo Toy Drive Breaks Records
Rdio Brings Personalized Internet Radio, On-Demand Music Subscription To Windows Phone 8.1
In Brief - December 16, 2014
December 15, 2014
CBS Radio, Carson Daly Agree To Multi-Year Contract Extension
JVC Media Closes On Purchase Of WHKQ/Orlando
Bruce Gilbert Named SVP/Sports For Cumulus And Westwood One
Don Martin Rises To SVP/Sports Programming For Premiere Networks
Columbia Promotes Bryan Younce To SVP/Video, Content Production
In Brief - December 15, 2014
Music News
Madonna Announces New Album, Releases Six Songs Digitally
J. Cole Earns Third Chart-Topper
Quick Hits: Dick Clark's New Year's Rockin' Eve, Joan Jett & The Who, Metallica, Van Morrison, Grammy Special Merit Awards
Green Day, Joan Jett Make The List For Rock Hall
Quick Hits: Madonna, Michael Jackson, The Voice
Quick Hits: Imagine Dragons, Iggy Azalea & Britney Spears, Mad Season, David Byrne / Talking Heads tribute concert
Iggy Azalea Maps Out Arena Tour
Quick Hits: Ne-Yo, Selena Gomez, Gwen Stefani & Pharrell Williams, Stevie Wonder, Everclear, Alex & Sierra, Modest Mouse
Taylor Swift Spends Another Week At #1
The Week In Review: 12/8-12/12
Quick Hits: Epicenter Festival, Beyoncé, Dr. Dre, American Music Priz
Quick Hits: Coldplay, New Year's Rockin' Eve, Golden Globe Song nominees, Judas Priest
Quick Hits: BET Honors, Modest Mouse, Rush
U2 Extends iNNOCENCE + eXPERIENCE Tour
Quick Hits: Kid Ink, Seether & Rise Above Fest, TV On the Radio, Bob Dylan
FMQB NOW

Year-End
At Issue

           2014
Interview Hilights

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!