CBS LOCAL Personalizes Event Discovery, Content Delivery With Agreement To Acquire Eventful
July 23, 2014
CBS Local Media has entered into an agreement to acquire Eventful, Inc. a leading digital media company in the events discovery, communication and personalization business, it was announced today by Anton Guitano, Chief Operating Officer, CBS Local Media. Terms of the agreement were not disclosed.

Eventful connects consumers with information on millions of concerts, movies listings and local events by using its proprietary algorithms to aggregate, and deliver an ever-growing volume of content from across the United States and around the world. Serving its users via multiple platforms, including online, mobile and email, Eventful creates fan interest profiles and delivers highly personalized recommendations on behalf of artists, publishers and marketers to each of their more than 21 million registered users.

The combination of CBS Local Media and Eventful will:
·Provide users with more engaging content, whether they’re interested in music, entertainment, sports or where to go in their hometown;

·Create new opportunities for marketers to reach consumers through a combination of digital, broadcast and live event platforms;

· Enable Eventful’s growing publisher network of licensees to access CBS Local Media’s award-winning news, information and best of content;

· Empower fans to influence programming and events via its patented crowdsourcing service, Demand it!

· Assist more than 500,000 musicians, comedians, film-makers and others who have already used Demand it! ® to expand their relationships with fans.

 “By offering audiences comprehensive local information all in one place, Eventful has amassed an engaged community that is passionate about finding experiences that match their lifestyle and personal tastes,” said Guitano. “This strategy reflects that of CBS Local Media, making this union a terrific complement to our growing digital business. Broadcast and online audiences will now have more insight into more events. Simultaneously, we are thrilled to offer our clients more options to reach their target customer.”

“The large volume of content available to consumers has created an environment where they are looking for credible brands to aid in the discovery process,” said Ezra Kucharz, President, CBS Local Digital Media. “Eventful’s talented and veteran team has created a best-in-class product that users have grown to trust. In combination with CBS Local Media’s assets and under the division’s leadership, we look forward to satisfying the increasing demand for customized event information regardless of how someone chooses to access it.”

 “We are excited to join the CBS Local Media team, which shares our vision for delighting local audiences with highly personalized content,” said Jordan Glazier, CEO of Eventful. “I’m proud of the service that our team has built, and we look forward to working together to further innovate and expand our offerings to a substantially larger community.”




 
Breaking News
Gregg Nadel Named President of Elektra Records
CBS Radio Rebrands KVIL And AMPs Up The Dallas-Fort Worth Market
KDND/Sacramento Is Looking For Next Night Superstar
January 17, 2017
Angi Taylor Joins The Rendezvous
Randy Savage Joins Cumulus As OM Wilkes Barre/Scranton, PA Cluster
Hubbard Radio Chicago Signs Eric & Kathy To Multi-Year Agreement
Jill Devine Signs Multi-Year Renewal At KYKY/St. Louis
January 13, 2017
Pandora Expects To Exceed Q4 2016 Guidance, Citing Subscription Momentum and RPM Growth
SiriusXM Launches "Hits 1 in Hollywood"
In Brief - January 13, 2017
January 12, 2017
Beasley Names Debbie Mazella Program Director Of Magic 98.3/New Jersey
The Dave & Mahoney Morning Show Returns To KXTE (X107.5)/Las Vegas
January 11, 2017
Cumulus Promotes Matt Raback To VP/Market Manager For York-Lancaster-Reading, PA
Crystal Castorena Named GM For Impact Radio Group
Justin Luvv Named Afternoon On-Air Personality/Imaging Director For WRWM/Indianapolis
January 10, 2017
Ron Parker Named New Afternoon Host At WLS-FM/Chicago
KLOS/Los Angeles Kicks Off 2017 With New Programming Additions
Mark Kassof & Co. Launches Mobile Music Test
January 9, 2017
Steve Butler Renews With CBS Radio As VP/News Programming
Beasley Media Group Promotes AJ Lurie To VP/Market Manager, Wilmington, Delaware
Cumulus Promotes Wallace To OM, Shickles To PD In Flint, MI
Beasley Names Brian Samborski Regional Director/National Sales
Trish Gazall Signs Multi-Year Renewal At KEZK/St. Louis
January 6, 2017
Music News
Maroon 5 Scores Their Ninth #1 Top 40 Hit
Quick Hits: Grammy Lineup, Audioslave, Third Eye Blind
Quick Hits: Lollapalooza Paris, Metallica, Brit Awards, U2, Radiohead, George Harrison, Dave Matthews & Tim Reynolds
Quick Hits: Ed Sheeran, Ariana Grande, John Legend, Fifty Shades Darker, Trent Reznor
U2, Chili Peppers, The Weeknd & Chance the Rapper Headlining Bonnaroo
Quick Hits: Ed Sheeran, Prince
Quick Hits: Rocklahoma, Prince's Estate, Big Sean, Shaky Knees Music Festival, Spoon
U2 Announce Joshua Tree Anniversary Tour
Quick Hits: Panorama Festival, Green Day, Billboard 200, A Perfect Circle
Ed Sheeran Releases Two New Singles
Tool, Chance the Rapper & Phoenix Headlining Governors Ball
Beyoncé, Radiohead & Kendrick Lamar Headlining Coachella 2017
Quick Hits: BottleRock Napa Valley Festival, The Chainsmokers, Ed Sheeran
Pop Star George Michael Dead at 53
The Music World Mourns George Michael
FMQB NOW

 

Question Of
The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!