CBS LOCAL Personalizes Event Discovery, Content Delivery With Agreement To Acquire Eventful
July 23, 2014
CBS Local Media has entered into an agreement to acquire Eventful, Inc. a leading digital media company in the events discovery, communication and personalization business, it was announced today by Anton Guitano, Chief Operating Officer, CBS Local Media. Terms of the agreement were not disclosed.

Eventful connects consumers with information on millions of concerts, movies listings and local events by using its proprietary algorithms to aggregate, and deliver an ever-growing volume of content from across the United States and around the world. Serving its users via multiple platforms, including online, mobile and email, Eventful creates fan interest profiles and delivers highly personalized recommendations on behalf of artists, publishers and marketers to each of their more than 21 million registered users.

The combination of CBS Local Media and Eventful will:
·Provide users with more engaging content, whether they’re interested in music, entertainment, sports or where to go in their hometown;

·Create new opportunities for marketers to reach consumers through a combination of digital, broadcast and live event platforms;

· Enable Eventful’s growing publisher network of licensees to access CBS Local Media’s award-winning news, information and best of content;

· Empower fans to influence programming and events via its patented crowdsourcing service, Demand it!

· Assist more than 500,000 musicians, comedians, film-makers and others who have already used Demand it! ® to expand their relationships with fans.

 “By offering audiences comprehensive local information all in one place, Eventful has amassed an engaged community that is passionate about finding experiences that match their lifestyle and personal tastes,” said Guitano. “This strategy reflects that of CBS Local Media, making this union a terrific complement to our growing digital business. Broadcast and online audiences will now have more insight into more events. Simultaneously, we are thrilled to offer our clients more options to reach their target customer.”

“The large volume of content available to consumers has created an environment where they are looking for credible brands to aid in the discovery process,” said Ezra Kucharz, President, CBS Local Digital Media. “Eventful’s talented and veteran team has created a best-in-class product that users have grown to trust. In combination with CBS Local Media’s assets and under the division’s leadership, we look forward to satisfying the increasing demand for customized event information regardless of how someone chooses to access it.”

 “We are excited to join the CBS Local Media team, which shares our vision for delighting local audiences with highly personalized content,” said Jordan Glazier, CEO of Eventful. “I’m proud of the service that our team has built, and we look forward to working together to further innovate and expand our offerings to a substantially larger community.”




 
Breaking News
CBS Radio Las Vegas Launches The All New Q100.5
September 3, 2015
Pierre Bouvard Insights: 10 Slides Every Advertiser Should See
Brad Savage Reaches The Summit
In Brief - September 3, 2015
September 2, 2015
DTS To Acquire iBiquity Digital Corporation
Peter Schwartz Returns To CBS Radio San Diego As SVP/Market Manager & Director of Sales
Alpha Media Closes Purchase On Morris Communications
In Brief - September 2, 2015
September 1, 2015
National Radio Hall Of Fame Class Of 2015 Revealed
On The Verge Artist Hailee Steinfeld Debuts As Highest Female Solo Artist On Mediabase
In Brief - September 1, 2015
August 31, 2015
Scooter Braun Joins NASH Next Country Music Talent Competition
In Brief - August 31, 2015
August 28, 2015
iHeartMedia Promotes Hardin, Zellner and Maynard
WZMP (96.5 AMP Radio)/Philly New Line-Up Announced
KLUC/Las Vegas Adds Kayla To Chet Buchanan & The Morning Zoo
88Nine Radio Milwaukee Promotes Ken Sumka To APD & Justin Barney to MD
Macklemore & Ryan Lewis, iHeartRadio joins Chegg for Music101 Series
Mark “Shark” Ediss Named Afternoon Drive Host At Y100/Savannah
August 27, 2015
Cumulus Goes Underground Alternative In New Orleans
August 26, 2015
Subaru Embraces HD Radio Receivers
Cort Johnson Named APD/Morning Co-Host on 101.9 KINK/Portland
Howard Stern Presents "Booey 25" On SiriusXM Channels
Music News
Janet Jackson Reveals Unbreakable Tracklist
Quick Hits: "Love Song To The Earth," Radiohead
Quick Hits: Justin Bieber, Black Sabbath, Apple Music Festival, Avicii, Meghan Trainor
Rick Ross to Drop Surprise LP This Week
Quick Hits: Power 105.1 Powerhouse, Alabama Shakes, Garbage, Avril Lavgine / Chad Kroeger, Neko Case
Quick Hits: Miley Cyrus / Saturday Night Live, Made In America Festival, Tori Kelly, The SpongeBob Musical
Taylor Swift Wins Big At MTV VMAs
Rockers Disturbed Earn Fifth #1 Album
FMQB Photo Pass: Van Halen
Quick Hits: Taylor Swift, Kanye West, Justin Timberlake, Katy Perry, Justin Bieber
Justin Bieber Debuts New Single
Quick Hits: Nicki Minaj, Adele, OMI
Demi Lovato Feeling "Confident" on Fifth LP
Quick Hits: Justin Bieber, Mariah Carey, Omarion, Soundgarden
Pharrell, Demi Lovato & More Added To MTV VMAs Lineup
FMQB NOW

Mike McVay
SVP/Content & Programming
Cumulus Media

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!