MTV Names Iggy Azalea New Host Of House Of Style
July 24, 2014


Iggy Azalea
MTV today announced the return of its classic show House of Style with brand new host Iggy Azalea on August 4. Featuring weekly episodes in the lead-up to the August 24 broadcast of the 2014 MTV Video Music Awards, the series will live on Houseofstyle.MTV.com and include extensions across mobile, social and television, including a 30-minute VMA fashion special on Tuesday, August 26 at 7:00 p.m. ET/PT on MTV. Azalea is up for seven VMAs including Best Female Video, Best Pop Video and Best Collaboration.

"The biggest impact that House of Style had on pop culture is its ability to make fashion fun and interesting to fans who are both diehard fashionistas or not at all," said the Australian rapper. "I am so excited to bring back this iconic show for another generation of teenagers."

Throughout the short-form eight-episode season, Azalea will take viewers from Los Angelesí best vintage stores to music video sets with Rita Ora and designer Jeremy Scott. According to the announcement from MTV, House of Style will "chronicle how the fashion industry evolves alongside music and technology and brings a community together. Exploring the symbiotic relationship between music and fashion, the series will connect fans with celebrity style setters and designers to explore new trends."

"House of Style is a part fashion history; itís a study of the fashion present and a projection of our fashion future," said Colin Helms, SVP of Connected Content for MTV. "Keeping with the tradition of the series, we wanted this seasonís host to have a foot in both the fashion and music worlds. Iggy Azalea is clearly that girl."

The original House of Style series ran on MTV from 1989-2000 and helped launch the careers of hosts including Cindy Crawford, Rebecca Romijn and Molly Sims. House of Style was rebooted in 2012 as a digitally driven series with host Karlie Kloss and Joan Smalls and featured a look at Paris fashion week and a groundbreaking segment with Laura Jane Grace who opened up her closet and discussed the struggles of being a trans woman.




 
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Christopher K
APD/MD, KDND & KUDL
Sacramento

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