WRQX's Marc Orem Named Cumulus' "CBOS Star of the Week"
July 30, 2014
Untitled Document

Marc Orem
Cumulus has named Marc Orem as "CBOS Star of the Week" for a social media effort that garnered over 9,000 followers for Orem, better known as afternoon drive host “Marco” on CHR WRQX/Washington, D.C. CBOS is an acronym for Cumulus Brand Operating System, a proprietary internal communications platform utilized by Cumulus employees. Orem has been sending mystery tweets as @IHidTheCash, with clues regarding where envelopes containing cash are hidden. In addition to containing cash, the envelopes contained notes encouraging the recipient to “pay it forward” by spending some of the cash on others.
 
Orem has spent the last seven weeks hiding envelopes containing $20 to $60 around the region and tweeting out clues. He financed the promotion with his own money, and has spent over $1,000 so far. Soon, he had over 9,000 followers. Orem did not involve the station in any way.

Orem told the Washington Post: “The first second I give a frequency or give call letters, boom—this is a plastic, Styrofoam radio stunt. I’m proud of the radio station I work for, but this is just such a separate project for me.”

Orem said that he has been contacted by multiple charitable organizations and he will speak with some of them about assisting them with their social media efforts.

Here is a link to the Washington Post's coverage of Marco's successful social media effort.




 
Breaking News
WMOV (Movin 107.7)/Norfolk Names Danny Meyers PD/Morning Host
WBFX (101.3 The Brew)/Grand Rapids Set To Debuts Rover’s Morning Glory
WRVW and Promotion in Motion
January 19, 2017
Afternoons With Adam Bomb Debuts on Q100/Atlanta
Beasley Media Group Names Randy Bliss OM For Fayetteville Market
Beasley Media Group Expands Responsibilities For Urban PD Tap Money
Nadine Santos Promoted To Director/Programming & Artist Relations At Music Choice
UMG And Alex Da Kid Sign Multi-Faceted Agreement
Debra Green Takes Over Nights On WSRV/The River
January 18, 2017
Gregg Nadel Named President of Elektra Records
CBS Radio Rebrands KVIL And AMPs Up The Dallas-Fort Worth Market
KDND/Sacramento Is Looking For Next Night Superstar
January 17, 2017
Angi Taylor Joins The Rendezvous
Randy Savage Joins Cumulus As OM Wilkes Barre/Scranton, PA Cluster
Hubbard Radio Chicago Signs Eric & Kathy To Multi-Year Agreement
Jill Devine Signs Multi-Year Renewal At KYKY/St. Louis
January 13, 2017
Pandora Expects To Exceed Q4 2016 Guidance, Citing Subscription Momentum and RPM Growth
SiriusXM Launches "Hits 1 in Hollywood"
In Brief - January 13, 2017
January 12, 2017
Beasley Names Debbie Mazella Program Director Of Magic 98.3/New Jersey
The Dave & Mahoney Morning Show Returns To KXTE (X107.5)/Las Vegas
January 11, 2017
Cumulus Promotes Matt Raback To VP/Market Manager For York-Lancaster-Reading, PA
Crystal Castorena Named GM For Impact Radio Group
Justin Luvv Named Afternoon On-Air Personality/Imaging Director For WRWM/Indianapolis
Music News
Justin Timberlake, Britney Spears Among People's Choice Award Winners
Quick Hits: Adele, Train, Arcade Fire
Quick Hits: Grammy Lineup, Audioslave, Third Eye Blind
Maroon 5 Scores Their Ninth #1 Top 40 Hit
Quick Hits: Lollapalooza Paris, Metallica, Brit Awards, U2, Radiohead, George Harrison, Dave Matthews & Tim Reynolds
Quick Hits: Ed Sheeran, Ariana Grande, John Legend, Fifty Shades Darker, Trent Reznor
U2, Chili Peppers, The Weeknd & Chance the Rapper Headlining Bonnaroo
Quick Hits: Ed Sheeran, Prince
Quick Hits: Rocklahoma, Prince's Estate, Big Sean, Shaky Knees Music Festival, Spoon
U2 Announce Joshua Tree Anniversary Tour
Quick Hits: Panorama Festival, Green Day, Billboard 200, A Perfect Circle
Ed Sheeran Releases Two New Singles
Tool, Chance the Rapper & Phoenix Headlining Governors Ball
Beyoncé, Radiohead & Kendrick Lamar Headlining Coachella 2017
Quick Hits: BottleRock Napa Valley Festival, The Chainsmokers, Ed Sheeran
FMQB NOW

 

Question Of
The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!