WRQX's Marc Orem Named Cumulus' "CBOS Star of the Week"
July 30, 2014 Untitled Document
Cumulus has named Marc Orem as "CBOS Star of the Week" for a social media effort that garnered over 9,000 followers for Orem, better known as afternoon drive host “Marco” on CHR WRQX/Washington, D.C. CBOS is an acronym for Cumulus Brand Operating System, a proprietary internal communications platform utilized by Cumulus employees. Orem has been sending mystery tweets as @IHidTheCash, with clues regarding where envelopes containing cash are hidden. In addition to containing cash, the envelopes contained notes encouraging the recipient to “pay it forward” by spending some of the cash on others.
Orem has spent the last seven weeks hiding envelopes containing $20 to $60 around the region and tweeting out clues. He financed the promotion with his own money, and has spent over $1,000 so far. Soon, he had over 9,000 followers. Orem did not involve the station in any way.
Orem told the Washington Post: “The first second I give a frequency or give call letters, boom—this is a plastic, Styrofoam radio stunt. I’m proud of the radio station I work for, but this is just such a separate project for me.”
Orem said that he has been contacted by multiple charitable organizations and he will speak with some of them about assisting them with their social media efforts.
Here is a link to the Washington Post's coverage of Marco's successful social media effort.