New Research From Coleman Insights And knowDigital Finds Strong Demand For NextRadio
July 31, 2014
Untitled Document
Smartphone owners are highly interested in NextRadio, the new app that allows consumers to listen to local radio stations using the FM chips already installed in their phones, according to a new national study released today by media research firm Coleman Insights and its knowDigital division. These consumers have positive initial
impressions of the app, indicate that they are highly likely to download and use it and believe it will cause them to listen to local FM radio stations more than they currently do.

The study was supported by the National Association of Broadcasters (NAB) and completed in cooperation with Emmis Communications, which developed NextRadio and has spearheaded the radio industry’s support for its rollout. It is based on 801 online interviews with 18- to 49-year-old smartphone owners who viewed a 90-second video explaining NextRadio’s capabilities and benefits. (The video is viewable at http://youtu.be/_TG0OBvlZaU.) The sample employed quotas to ensure that it appropriately represents the national population in terms of age, gender, ethnicity and geography and so that interviewing was split roughlyequally between smartphone owners with unlimited data plans and those with metered or pre-paid plans.

Among the study’s key findings are:
* 88% had a positive reaction to NextRadio, including 56% who described their initial reaction as “very positive”

* 45% said they “definitely would” use NextRadio if it was installed on their smartphones; another 43% said they “probably would” use the app

* 80% said they “probably would” or “definitely would” download NextRadio if the app was not already installed on their smartphones

* 63% say they would listen to local FM radio more if they had NextRadio

* 73% of those with metered or pre-paid data plans acknowledge that such plans limited their consumption of audio entertainment on their smartphones

* Low battery and data plan usage were evaluated as the most positive of NextRadio’s benefits

* 92% “strongly agree” or “agree” with the statement, “The NextRadio app is really cool”

“These findings line up nicely with the anecdotal evidence we’re seeing since NextRadio was launched,” said Emmis Communications founder, chairman and chief executive officer Jeff Smulyan. “People want free, local FM radio on their smartphones and NextRadio gives them exactly what they want.”

“The qualitative research we released earlier this month made it clear that consumers liked NextRadio, but I must admit that how positive they reacted in the quantitative research exceeded my expectations,” commented Warren Kurtzman, president and chief operating officer of Coleman Insights. “Results like these bode very well for NextRadio’s potential to impact the consumption of local FM radio.”

A streaming video presentation and a written summary of the study’s findings are available at www.ColemanInsights.com/NextRadio. Furthermore, Coleman Insights and knowDigital will share additional findings from the study in private briefings with the consortium of radio broadcasters supporting NextRadio’s launch in the coming weeks and months.




 
Breaking News
Study: Women to Radio: I Love You, But….
iHeartMedia Fort Myers Adds New Nighttime On-Air Hosts Lulu & Lala On Y100.1
Entercom Los Angeles Extends KSWD's "Uncle Joe'Benson
February 16, 2017
Study: Who Do Women Love Most – Radio or Pandora?
Prince Streaming Activity Explodes
Kathy Romano To Bring "Her Story" To WBEN/Phiadelphia
February 15, 2017
CBS Corp Revenue Up in 2016, Radio Now "Discontinued Operations"
Z90 "EPIC 48 2.0" Wraps, Includes Meeting Lady Gaga At The Big Game
MIW Radio Group: 2016 Gender Analysis
February 14, 2017
BuzzAngle Music: 2017 GRAMMYs Impact
Universal Music Publishing Group Appoints Walter Jones VP/Creative
The Conclave To Honor John Gehron With Rockwell Award
Report: Millennials Don't Hate Radio
Bob Garrett Memorial Fund
February 13, 2017
Adele Dominates 59th Annual Grammy Awards
Todd "Carson" Zarnitz Named PM Drive Host for KKRZ/Portland & KPWK/Seattle
UMG Relaunches Polygram Entertainment
WRVW/Nashville To Present “Live. Life. Love: A Concert for Suicide Prevention”
CMG Miami Names Michael Baisden Afternoon Drive Host At WHQT
February 10, 2017
Nielsen Reports Increased Revenue in 2016, Q4
Pandora Revenue and Net Losses Both Up in Q4, 2016 Full Year Report
February 9, 2017
CBS Radio Chicago Names Greg Solk OM/PD At WXRT & WJMK
PodcastOne Announces Results of Brand Lift Studies Conducted by Edison Research
Study: "What Women Want 2017" Set To Roll Out Next Week
Music News
Fifty Shades Darker Soundtrack Debuts Atop Billboard 200
James Brown's Drummer Clyde Stubblefield Dies
Republic Records, ZXL Music & The Grimmie Family To Release New Christine Grimmie Music
Linkin Park Announce New Album, Release Single "Heavy"
Migos Joins With Motown & Capitol Records
Quick Hits: Beyonce, Adele, Metallica, Michael Jackson, OneRepublic
Katy Perry, Ed Sheeran, The Chainsmokers, Shawn Mendes, Noah Cyrus, Bruno Mars Set To Perform At The 2017 iHeartRadio Music Awards
Future Announces New Album Out Friday
Quick Hits: Pitbull, Lorde, G-Eazy, Camila Cabello
Quick Hits: Katy Perry, The Chainsmokers, Chance The Rapper
Prince's Early Catalog Comes to Streaming Services
Metallica Announces WorldWired Tour
Quick Hits: DJ Khaled / Beyoncé / Jay Z, Al Jarreau, WayHome Festival
Katy Perry Releases New Single "Chained to the Rhythm"
UMG to Manage Much of Prince's Recording Catalog
FMQB NOW

Question Of
The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!