In Brief - July 31, 2014
July 31, 2014

masslive.com reports that Boston-based Marlin Broadcasting is selling longtime Rock station WCCC/Hartford to a non-profit organization that operates radio networks specializing in Adult Contemporary Christian music. A source at WCCC confirmed initial reports in the Hartford Courant that on-air talent will be leaving the airwaves on Friday as the station undergoes the change.


WOGL/Philadelphia's Ross Brittain teaching students as
part of the National Radio Talent System.

With the conclusion of the KBA WKU Radio Talent Institute this week at Western Kentucky University, 70 aspiring broadcasters have now completed this year's four institutes of the National Radio Talent System. Dan Vallie, founder of the National Radio Talent System, stated, "It's a moving experience to see the caliber of broadcasters giving their time and sponsorship to teach these young people who have a passionate desire to have a career in radio and, after 10 intense days, the students saying they wished it didn't have to end. This is the talent incubator we need and the campus-to-career connection the student needs to get into broadcasting. While our industry is moving forward and embracing technology and social media, these young people will one day be in leadership and will combine tradition with technology in order to keep radio thriving."

RadioBuzz101.com, a new Modern Rock internet radio station that offers unlimited listeners, unlimited listening time, and high-quality audio, begins broadcasting today online at http://www.RadioBuzz101.com and on mobile devices, through the TuneIn App – all without any fees, sign up, or requirements to listen. 
            "The concept behind radiobuzz101 is that of introduction," says VP/Programming Ron Osbourne. "We plan to introduce new alternative music released by all labels." Osbourne continues, "So many great songs by new and well-known artists get released and we want to help them spread to the masses, hence 'buzz.' And through social media, listeners can learn about new material, hence '101.' Add to that, we are programmed to serve as many listeners as can connect. No limits and all free."

Benztown announces that the award-winning radio weather service, The Storm Report, will partner with Warner Bros. Pictures to promote its upcoming feature film, New Line Cinema’s and Village Roadshow Pictures’ “Into the Storm”, which opens Friday, August 8 in theaters nationwide. Through the integrated contextual marketing program, The Storm Report and Warner Bros. Pictures will send “Into the Storm” prize packages and movie passes to 50 of The Storm Report’s affiliate stations, which will then be able to offer sponsorships to local advertisers in their markets for local on-air and online contest giveaways of the prize packages and movie passes.




 
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Coleman Insights

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