Beats Music CEO Takes the Lead at iTunes Radio
August 4, 2014
Untitled Document

Ian Rogers
After Apple officially closed its multi-billion dollar deal for Beats Electronics on Friday, the company has announced that Beats Music CEO Ian C. Rogers is becoming the head of iTunes Radio. However, sources say that doesn't necessarily mean that Beats Music will be absorbed by the iTunes brand. The two music services will pool expertise and resources, but they will remain as two separate offerings for now, a source told CNet News.

Additionally with the closing of the deal,
Apple has eliminated about 200 of Beats' 700 full-time employees. The cuts largely come from human resources, finance, and other positions that overlap with current Apple workers, CNet reported. In a statement, Apple said Friday that it has extended job offers to every Beats employee. "Because of some overlap in our operations, some offers are for a limited period and we'll work hard during this time to find as many of these Beats employees as we can another permanent job within Apple," the company said.

A message posted Friday on Apple.com also reads: "Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we're thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We're delighted to be working with the team to elevate that experience even further."



 
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Brad Dolbeer
PD, KINK/Portland

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