Entravision announces the promotions of two executives to the position of EVP. Eddie Melendez is appointed EVP, Western Region, while James Lyke is appointed to EVP, Integrated Marketing Solutions, National. Melendez will be responsible for overseeing the TV, radio and digital sales operations for all of Entravision’s eight California markets and Lyke will be responsible for overseeing all national revenue for television, radio spot and national digital sales.
Gary Krantz, President/CEO of Krantz Media Group/KMG Networks, joins Sun Broadcast Group as Strategic Advisor. Sun and KMG will focus on new initiatives in content, digital services and services to superserve media partners in the audio entertainment sector. These new opportunities will be separate initiatives from existing and planned partnerships than Sun and KMG are involved with, respectively.