Merlin and Pandora Partner To Help Independent Labels, Artists Grow Their Businesses
August 6, 2014

Merlin, the global rights agency for the independent label sector, and Pandora announce a comprehensive partnership designed to help independent labels and artists grow the audiences they reach and the royalties they receive. The deal – which applies to Pandora’s business in the United States – brings together Merlin’s membership of leading independent labels with Pandora’s unmatched scale and music discovery expertise, creating new opportunities to build audiences and connect with fans.

“For the independent sector, internet radio is an increasingly important part of the digital market, and we want to see it continue to grow, and grow fast,” said Charles Caldas, CEO of Merlin. “For the thousands of labels Merlin represents, this agreement with Pandora provides a real best of both worlds scenario: a hugely important opportunity to increase our members’ revenues and access unparalleled opportunities for exposure, whilst continuing to support a collective licensing framework.”

“This is an important step to advance Pandora’s ongoing commitment to build a vibrant and sustainable music industry,” said Brian McAndrews, CEO of Pandora. “It’s a true partnership that will grow our collective businesses, help artists reach larger audiences and give our listeners an even better music discovery experience personalized to their tastes.”

Merlin’s membership embodies over 20,000 independent record labels and distributors worldwide. According to Merlin, these labels command around a 10 percent share of the global and US streaming music markets. The new partnership will enable participating labels and the artists they represent to take advantage of the unprecedented marketing capabilities of Pandora’s connected platform.




 
Breaking News
Pandora Revenue, Listenership Rises In Q1
In Brief - April 29, 2016
April 28, 2016
SiriusXM Reports First Quarter 2016 Results
CMG Tulsa Names Nathan Reed Director of Branding & Programming at KRAV-FM
Cumulus Media Shreveport Ups Julie Kansy to PD at KQHN
ASCAP Revenue Tops $1 Billion For Second Straight Year
April 27, 2016
Blaire Galaton-Kelleher Joins “The Jack Diamond Morning Show” On WRQX/Washington, D.C
Premiere Networks To Provide Distribution For Aiir
Radio Milwaukee Names Glenn Kleiman Executive Director
In Brief - April 27, 2016
April 26, 2016
CBS Radio Las Vegas Promotes JB King to Operations Manager
KLUC/Las Vegas Taps John Moug As New Afternoon Drive Host
Donna Gryn Promoted to VP of Marketing at Republic Records
KIIS FM/Los Angeles Announces Artists Performing At Wango Tango Pre-Show Village
In Brief - April 26, 2016
April 25, 2016
KROQ/Los Angeles Annouces Weanie Roast 2016
Kristie McIntyre Returns To D.C. Airwaves For Nights On WRQX
Karen Mateo Exits Her Post at CBS Radio
Beasley Las Vegas Names Mark Sturcken Director Of Sales
April 22, 2016
eQB NOW
Radio Pays Tribute To The Musical Legacy of Prince
Hubbard Radio Elevates Jeremy Sinon To Director of Digital Strategy
In Brief - April 22, 2016
April 21, 2016
Music Icon Prince Has Passed Away
Music News
FMQB Photo Pass: Pearl Jam
Blink-182 Announce Album, Tour With Matt Skiba
Drake Expands Tour, Reveals Tracklist For Views
Quick Hits: Demi Lovato & Joe Jonas, Cash Cash, Whitney Houston, Deftones' Chino Moreno
Quick Hits: Justin Bieber, Lady Gaga & Elton John, Prince, Thrival Festival, B.o.B
Quick Hits: Bumbershoot Festival, Fetty Wap, HARD Summer, Jenny Lewis, Bayside
Prince Returns To The Top Of The Billboard 200
Drake Announces Summer Sixteen Tour, OVO Fest
Quick Hits: Billboard Music Awards, Guns N' Roses, Tegan and Sara, Twin Peaks, Jennifer Hudson, Billy Paul
Beyoncé Releases New Album Lemonade Via Tidal
Tributes Continue To Pour In For Prince
Entertainment World Reacts to Sudden Loss of Prince
Quick Hits: Mumford & Sons, P!nk, Beyoncé, Mariah Carey
Meghan Trainor Announces Untouchable Tour
AC/DC's Brian Johnson Releases Statement
FMQB NOW

Nick Petropoulos
Head of Promotion
Glassnote Music

    Question Of
      The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!