NuVoodoo Study Reveals Findings On Relationship Between Pandora Users And Radio
August 12, 2014
Untitled Document
NuVoodoo Media Services announces initial findings from its fourth and latest NuVoodoo Ratings Prospects Study. The company interviewed nearly 1100 respondents, ages 14-54, in all PPM markets to update NuVoodoo’s insights on the relationship between broadcast radio and the leading digital music provider, Pandora. The findings indicate that 62% of Pandora users listen to Pandora at least 30 minutes per day and nearly as many Pandora users spend that much time daily with broadcast radio. Pandora experience increases, so does the percentage that listen to it at least 30 minutes. But the percentage spending at least that much time with broadcast radio did not decrease.

Leigh Jacobs, Vice President, Research for NuVoodoo Media Services said: “We know that many Pandora listeners are also heavy users of broadcast radio, but we’re interested in whether those using Pandora begin to pull away from broadcast radio over time. These latest results validate our hypothesis that longer experience with Pandora doesn’t equate to less listening to broadcast radio. While those who’ve spent more time with Pandora tend to increase their daily TSL from the service, they claim not to reduce their TSL with broadcast radio.”

Mike O’Connor, Executive Vice President, Marketing for NuVoodoo Media Services said: “This new information represents a huge opportunity for radio. Our marketing clients benefit directly from the intelligence we glean from our Ratings Prospect Studies and other proprietary indicators, as we develop well-crafted station promotions and marketing targeting those people who use Pandora, and those most likely to carry meters. This research validates so many parts of our unique product formula, and we’re eager to rack up more successes for our clients this fall based on these and other proprietary results.”

Carolyn Gilbert, President and Chief Executive Officer for NuVoodoo Media Services said: “NuVoodoo is committed to understanding our industry, the radio listener and especially the potential ratings participant. It’s our job to take this information, synthesize it and continue our mission to provide the industry with cutting-edge products that respond to the world as it is in 2014.”




 
Breaking News
eQB NOW
The Week In Review: 5/25-5/29
Marketron Executes The First-Ever Real Time Programmatic Spot Buy For Radio
Alpha Media Names Stefan Brock Corporate VP/Interactive
Roadrunner Promotion, Atlantic Records Announces Two Regional Hires
WPLJ/New York Joins Jayde Donovan In Her Apple-A-Day Program
In Brief - May 29, 2015
May 28, 2015
John Sutherland Promoted To VP/Market Manager For Cumulus Providence
iHeartMedia, CW Network And Yahoo Announce The 2015 "iHeartRadio Summer Pool Party"
iHeartMedia And Children's Miracle Network Hospitals Honored For Nationwide Radiothon Campaign
In Brief - May 28, 2015
May 27, 2015
iHeartMedia Connecticut Names Zac Davis PD of WKSS & WKCI
iHeartMedia Phoenix Appoints Spivey And Wolff To APD Posts
Former Dial Global/Westwood One Execs Launch DGital Media
Radio Promotion Executive Bridget Herrmann Joins Crush Music
Sinclair Broadcast Group And iHeartMedia Join Forces For UNCF "An Evening Of Stars"
In Brief - May 27, 2015
May 26, 2015
Michelle Jubelirer Promoted To COO, Capitol Music Group
CBS Radio Phoenix Names Tim Richards VP/Programming
Demi Lovato, Nick Jonas & Phil McIntyre Announce Formation Of Safehouse Records
Free Registration Offered To Radio Show's First-Ever Student Scholars Program
In Brief - May 26, 2015
May 22, 2015
Hubbard Radio Ups Jeremy Sinon To Corporate Digital Director
The Week In Review: 5/18-5/22
KSZR/Tucson Becomes Classic Hip Hop, 97.5 The Vibe
In Brief - May 22, 2015
Music News
Hozier, Nick Jonas And More To Play iHeartRadio Music Festival's Daytime Village
The Week In Review: 5/25-5/29
Quick Hits: Chance The Rapper, Mariah Carey, Michael Jackson, The Doors
Riot Fest Reels In Modest Mouse, No Doubt and More
Quick Hits: Mumford & Sons, MS MR, Fun Fun Fun Fest, Daughtry, The Roots / Philadelphia Music Alliance, Bonnaroo SuperJam
Twenty One Pilots Hit #1 On Billboard 200
Quick Hits: U2, NiFi Festival, Azealia Banks
A$AP Rocky Drops Early Release
Quick Hits: Neil Young, Of Monsters and Men, Chris Cornell, Boston Calling festival, Rob Thomas
Adam Lambert Unveils Two New Tracks
Academy Award-Nominated Actress Hailee Steinfeld Inks Record Deal With Republic Records
Quick Hits: Taylor Swift, Eminem, Enrique Iglesias, Slayer
The Week In Review: 5/18-5/22
Quick Hits: Taylor Swift, Madonna, Little Mix, Roger Waters
Pitch Perfect 2 Comes In At #1
FMQB NOW

Erik Bradley
APD/MD, B96/Chicago

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!