Report: Radio Is Effective For Healthcare Advertising
August 13, 2014
Untitled Document

When it comes to which type of advertising influences healthcare choices, radio was ranked as the most effective medium – especially among 25-44 year olds – according to findings from RAB's F.C.T. Report. In addition, when it comes to medical care decisions, it is insurance that outranks all other choices – including medical referrals

"With changes in medical and insurance coverage top of mind with consumers, this reports confirms radio’s ability as a powerful medium to influence their selection of where and who will provide them with medical services," stated Erica Farber, RAB President and CEO. "Marketers in this category who are trying to reach the 25-44 year olds should look to radio to communicate to this target group."

Findings show that respondents are happy with their current healthcare coverage. And while a large portion of the respondents are aware of the Affordable Care Act, there are still many that do not understand the Act. The F.C.T. Report survey was conducted from May 1 to May 22, 2014, and queried over 9,000 respondents aged 18+ about their preferences in handling their healthcare needs.

Of those surveyed:
* 77% of respondents state that a radio personality’s testimonial for healthcare products makes them trust the product the same or more.
* Reputation and positive experiences are the top two reasons that local hospitals are top of mind.
* The majority of respondents are currently seeking services by a dentist or orthodontist.

"Once again, with the cooperation of RAB member stations nationwide, we’ve captured lucrative insights on a key sale category," stated Ruth Presslaff, President, Presslaff Interactive Revenue. "In this instance, we’ve uncovered important healthcare needs and preferences that should play an important part in making radio a strong and healthy choice for a myriad of healthcare advertisers."




 
Breaking News
Entercom Charlotte Names Michael De Amicis Director of Sales
Entercom Charlotte Signs Contract Extension with Bo Thompson
April 27, 2017
iHeartMedia And Elvis Duran Announce New Long-Term Agreement
SiriusXM Acquires Automatic Labs Inc.
Insomniac & iHeartMedia Launch EDC Radio Exclusivley On iHeartRadio
April 26, 2017
Cox Enterprises Names Alexander C. Taylor President/CEO
Delilah Inducted Into NAB Broadcasting Hall of Fame
April 25, 2017
CBS Radio Unveils New "Airtime Analytics" Measurement Tool
Entercom Rochester Names Michael “Mud” Gross PD At WCMF-FM
IFPI Report: Global Recorded Music Revenues Increase by 5.9%
Tom Calococci Joins Sheet Happens Prep For Affiliate Relations/Content Creation
CBS Radio Stations Take Home 25 Regional Edward R. Murrow Awards And 4 Overall Excellence Awards
April 24, 2017
Coran Capshaw To Be Honored With City of Hope's 2017 Spirit of Life Award
Cumulus Appoints Nic Merenda VP/Market Manager For Topeka, KS
Alpha Media Brings Throwbacks To San Antonio
iHeartMedia St. Louis Names Jules Riley PD For 93.7 The Bull
J. Anthony Brown Joins The Steve Harvey Morning Show
April 21, 2017
eQB NOW
Cumulus Promotes Heather Gersten To APD At WWLI/Providence, RI
April 20, 2017
iHeartMedia Washington, D.C. Names Tommy Chuck PD For WASH-FM
iHeartMedia Names Jeff Wyatt SVP/Programming For Baltimore, MD
Radio One DC Expands WMMJ-FM Listenership
April 19, 2017
CBS Radio's 'SPF" In Las Vegas Expands To Two Nights With Linkin Park
Music News
Deluxe Reissue of Purple Rain Set for June 23 Release
Harry Styles Sets Massive 2017 World Tour
Jack White Inks Publishing Deal With UMPG
Quick Hits: Katy Perry, Fall Out Boy, Haim
Kendrick Lamar Earns Biggest Chart Debut of 2017, Announces Tour
Quick Hits: Haim, Katy Perry, Madonna
Quick Hits: Harry Styles, Beyonce, Bumbershoot Festival, Life is Beautiful Festival, Phoenix, Paul McCartney, Elton John, Madonna
Quick Hits: Tori Amos, Kings Of Leon
Quick Hits: Beyonce, Rise Against
Prince EP Release Blocked By Lawsuit
Paramore Announce New Album After Laughter
Controversy Over New Prince EP
Quick Hits: NIN, QOTSA, Coldplay, Big Boi
FMQB Retro-Active: A Look Back at ELP
The Chainsmokers Debut Atop Billboard 200
FMQB NOW

Nikki Nite,
VP of Prog. & Ops,
Entercom/Austin

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!