Clear Channel Political Advertising Targeting Tool, AuDiO, Now Incorporates Nielsen Data
August 14, 2014
Untitled Document

Clear Channel Media and Entertainment (CCM+E) announced today that the Audience Delivery Optimizer (AuDiO), its groundbreaking, proprietary radio targeting tool for political advertisers, now incorporates Nielsen’s radio audience measurement data to further enhance its ability to identify key voter segments.

This marks the first time that Nielsen’s Portable People Meter (PPM) currency data, the industry standard, has been combined with specific public voter information – creating a powerful new tool for political advertisers.

Launched in June 2014, AuDiO is a first-of-its-kind radio optimization tool that enables political campaigns to precisely identify the 10 voter segments that are most crucial in key election districts.

AuDiO matches key information for approximately 245 million Americans who listen to Clear Channel’s 840 U.S. terrestrial radio stations to leading political databases to make actionable predictions about which desired voter segments are listening to which stations at which times.

With the integration of Nielsen’s industry-standard audience measurement data into AuDiO, political advertisers now have access to even more robust identification capabilities for their radio buys.

Nielsen Audio’s PPM panel measures the radio listening habits of more than 75,000 respondents across 48 different markets. Nielsen uses an independent third party to conduct a blind, direct match of the panelist’s listening data to Clear Channel-selected voter data sources including voter registration. The result is a combination of the highest quality listening data directly linked to anonymized and aggregated key voter characteristics and political views. Now part of AuDiO, Clear Channel’s political advertising tool, the matched data enables Clear Channel to recommend radio stations that deliver specific voter segments based on advertising objectives with pinpoint accuracy.

Using the 10 most common political segments, AuDiO can determine how many voters radio reaches in any political district around the country. It can then identify the media preferences of any segment, giving advertisers key information about which media are best to reach which voters.

AuDiO works at all levels of national, statewide and local elections, and will be available for the upcoming 2014 election cycle.

“Matching Nielsen’s data on what people listen to with voter characteristics in a privacy-protected way, provides new and valuable insights about radio’s ability to reach key voter segments and influence their decisions,” said Carol Edwards, Senior Vice President, Media Analytics at Nielsen.

“Political advertisers increasingly demand insights and accuracy at the most granular level, understandably, since a small segment of voters can determine the outcome of an election,” said Nathan Daschle, Clear Channel’s Executive Vice President for Political Strategy.

Said Radha Subramanyam, Executive Vice President of Sales and Marketing Research at Clear Channel Media and Entertainment, “Nielsen’s metrics have long served as the industry currency for ad buyers and sellers, so the addition of their data solidifies AuDiO’s – and radio’s – unmatched value to advertisers.”




 
Breaking News
iHeartMedia Wins Legal Battle
Spotify's Losses Increase As Revenues Grow Faster
Pierre Bouvard: The TV Upfront: History, 2016 issues, and What It Means For Radio
United Stations Adds Sammy Hagar's Radio Show
May 23, 2016
Columbia Records Announces Jennifer Frommer As Head of Its Creative Agency
iHeartRadio Summer Pool Party Heats Up Miami
National Radio Hall of Fame Announces 2016 Nominees
Shelley Wade Named Afternoon Host at KMYI (Star 94.1)/San Diego
Spotify's Family Plan Gets An Upgrade
May 20, 2016
eQB NOW
May 19, 2016
Republic Records Promotes David "Davey Dee" Ingenloff to SVP/Rhythm Crossover Promotion
WLLD (WiLD 94.1)/Tampa Goes Nuts In PM Drive & Grabs A Franchize At Night
Mike Mathewson Named VP/Marketing For Columbia Records
Universal Music Forms Verve Label Group, Appoints Danny Bennett as President/CEO
Entravision Promotes Don Daboub To EVP/Integrated Marketing Solutions
May 18, 2016
Rare On-Air Opening At Power 106 Los Angeles
Ross Mahoney Named PD/PM Drive Host At KXTE/Las Vegas
Erika Alfredson Named VP/Marketing For Columbia Records
May 17, 2016
SBS Reports First Quarter Results
Westwood One Backstage At the BBMAs To Feature Exclusive Content And Pop Trio Bahari
In Brief - May 17, 2016
May 16, 2016
Gary Marella Named EVP/Mosley Music Group
SiriusXM Canada Going Private in $367 Million Deal
Radio Button Network Names Adam Goodman As First CEO
Music News
The Weeknd Tops Billboard Music Award Winners
Quick Hits: Eminem, Mariah Carey, Red Nose Day TV Special, My Morning Jacket, The Tragically Hip
Drake Stays at #1, Meghan Trainor Debuts at #3 on Billboard 200
Quick Hits: Red Hot Chili Peppers, Megadeth, Ramones
Drake Leads Nominees For 2016 BET Awards
Quick Hits: Adele, Fifth Harmony, Life is Beautiful festival, Beastie Boys
Quick Hits: Chevelle, Rage Against The Machine / Prophets of Rage, 3 Doors Down, Make America Rock Again tour
Ariana Grande, Calvin Harris & More Headlining Billboard Hot 100 Festival
Quick Hits: MuchMusic Awards, Guns N' Roses / Lenny Kravitz / Alice in Chains, Rage Against The Machine, Riot Fest
Puff Daddy Takes Bad Boy Reunion on the Road
Quick Hits: Justin Timberlake, Houston Open Air, The Temper Trap, High Elevation Rock Festival, Pilgrimage Music & Cultural Festival, Lou Reed
Drake Stays Atop Billboard 200, Radiohead Debut at #3
Quick Hits: Adele, Red Hot Chili Peppers, Sia, Oasis
Ozzfest and Knotfest Combine Forces
Quick Hits: Rihanna & Meghan Trainor, U2, Chance the Rapper, Chevelle, Marilyn Manson
FMQB NOW

John Mayer
PD, WFLZ/Tampa

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!