Cumulus Media, Katz Radio Group Enter New Long-Term Partnership
August 14, 2014
Untitled Document
Katz Radio Group (KRG) today announced it is launching a new representation division dedicated to Cumulus owned and operated stations nationwide. The new representation firm, Westwood One National Sales, will provide advertisers and agencies direct access to the robust line-up of Cumulus radio stations across the country.

The new long-term agreement supports the companies’ mutual goal to evangelize the power of sound and drive more dollars into the sector. Westwood One National Sales will exclusively represent Cumulus stations nationwide and focus on providing integrated, multi-platform marketing solutions aimed to meet the rapidly evolving needs of advertisers.

Westwood One National Sales will also offer advertisers and agencies access to Cumulus's newly developed traffic system. The cutting-edge technology is designed to improve speed-to-market, giving Cumulus advertisers and agencies real-time pricing and availability of minute-by-minute, market-by-market opportunities across the country.

“Our common goal is to get radio a much bigger share of advertiser spending by solving their marketing problems and showcasing the unmatched results radio delivers,” said Mark Gray, President of Katz Radio Group. “Our new partnership with Cumulus to launch Westwood One National Sales strengthens our ability to deliver the most innovative marketing solutions for advertisers and agencies across the expanding advertising platform of one of our important partners.”

“We are thrilled about our new agreement with the Katz Radio Group,” said Steve Shaw, President of Westwood One. “This collaboration allows us to focus on creating more multi-platform solutions for our advertisers including our assets in network, spot, digital, sports and spoken word.”

Bryan Forbes has been promoted to Senior Vice President, General Manager of Westwood One National Sales. Forbes is currently Vice President/Director of Sales at KRG, a position he has held since 2003. In his new role, Forbes will oversee National Sales for all 460 Cumulus owned-and-operated radio stations. Westwood One National Sales will have dedicated offices in Chicago, New York and Los Angeles.




 
Breaking News
iHeartMedia Wins Legal Battle
Spotify's Losses Increase As Revenues Grow Faster
Pierre Bouvard: The TV Upfront: History, 2016 issues, and What It Means For Radio
United Stations Adds Sammy Hagar's Radio Show
May 23, 2016
Columbia Records Announces Jennifer Frommer As Head of Its Creative Agency
iHeartRadio Summer Pool Party Heats Up Miami
National Radio Hall of Fame Announces 2016 Nominees
Shelley Wade Named Afternoon Host at KMYI (Star 94.1)/San Diego
Spotify's Family Plan Gets An Upgrade
May 20, 2016
eQB NOW
May 19, 2016
Republic Records Promotes David "Davey Dee" Ingenloff to SVP/Rhythm Crossover Promotion
WLLD (WiLD 94.1)/Tampa Goes Nuts In PM Drive & Grabs A Franchize At Night
Mike Mathewson Named VP/Marketing For Columbia Records
Universal Music Forms Verve Label Group, Appoints Danny Bennett as President/CEO
Entravision Promotes Don Daboub To EVP/Integrated Marketing Solutions
May 18, 2016
Rare On-Air Opening At Power 106 Los Angeles
Ross Mahoney Named PD/PM Drive Host At KXTE/Las Vegas
Erika Alfredson Named VP/Marketing For Columbia Records
May 17, 2016
SBS Reports First Quarter Results
Westwood One Backstage At the BBMAs To Feature Exclusive Content And Pop Trio Bahari
In Brief - May 17, 2016
May 16, 2016
Gary Marella Named EVP/Mosley Music Group
SiriusXM Canada Going Private in $367 Million Deal
Radio Button Network Names Adam Goodman As First CEO
Music News
The Weeknd Tops Billboard Music Award Winners
Quick Hits: Eminem, Mariah Carey, Red Nose Day TV Special, My Morning Jacket, The Tragically Hip
Drake Stays at #1, Meghan Trainor Debuts at #3 on Billboard 200
Quick Hits: Red Hot Chili Peppers, Megadeth, Ramones
Drake Leads Nominees For 2016 BET Awards
Quick Hits: Adele, Fifth Harmony, Life is Beautiful festival, Beastie Boys
Quick Hits: Chevelle, Rage Against The Machine / Prophets of Rage, 3 Doors Down, Make America Rock Again tour
Ariana Grande, Calvin Harris & More Headlining Billboard Hot 100 Festival
Quick Hits: MuchMusic Awards, Guns N' Roses / Lenny Kravitz / Alice in Chains, Rage Against The Machine, Riot Fest
Puff Daddy Takes Bad Boy Reunion on the Road
Quick Hits: Justin Timberlake, Houston Open Air, The Temper Trap, High Elevation Rock Festival, Pilgrimage Music & Cultural Festival, Lou Reed
Drake Stays Atop Billboard 200, Radiohead Debut at #3
Quick Hits: Adele, Red Hot Chili Peppers, Sia, Oasis
Ozzfest and Knotfest Combine Forces
Quick Hits: Rihanna & Meghan Trainor, U2, Chance the Rapper, Chevelle, Marilyn Manson
FMQB NOW

John Mayer
PD, WFLZ/Tampa

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!