Cumulus Media, Katz Radio Group Enter New Long-Term Partnership
August 14, 2014
Untitled Document
Katz Radio Group (KRG) today announced it is launching a new representation division dedicated to Cumulus owned and operated stations nationwide. The new representation firm, Westwood One National Sales, will provide advertisers and agencies direct access to the robust line-up of Cumulus radio stations across the country.

The new long-term agreement supports the companies’ mutual goal to evangelize the power of sound and drive more dollars into the sector. Westwood One National Sales will exclusively represent Cumulus stations nationwide and focus on providing integrated, multi-platform marketing solutions aimed to meet the rapidly evolving needs of advertisers.

Westwood One National Sales will also offer advertisers and agencies access to Cumulus's newly developed traffic system. The cutting-edge technology is designed to improve speed-to-market, giving Cumulus advertisers and agencies real-time pricing and availability of minute-by-minute, market-by-market opportunities across the country.

“Our common goal is to get radio a much bigger share of advertiser spending by solving their marketing problems and showcasing the unmatched results radio delivers,” said Mark Gray, President of Katz Radio Group. “Our new partnership with Cumulus to launch Westwood One National Sales strengthens our ability to deliver the most innovative marketing solutions for advertisers and agencies across the expanding advertising platform of one of our important partners.”

“We are thrilled about our new agreement with the Katz Radio Group,” said Steve Shaw, President of Westwood One. “This collaboration allows us to focus on creating more multi-platform solutions for our advertisers including our assets in network, spot, digital, sports and spoken word.”

Bryan Forbes has been promoted to Senior Vice President, General Manager of Westwood One National Sales. Forbes is currently Vice President/Director of Sales at KRG, a position he has held since 2003. In his new role, Forbes will oversee National Sales for all 460 Cumulus owned-and-operated radio stations. Westwood One National Sales will have dedicated offices in Chicago, New York and Los Angeles.




 
Breaking News
iHeartMedia Names Tim Herbster SVPP For Pacific NW Region
Mike Vincent Named OM For Cumulus Media-Melbourne, FL
iHeartMedia St. Louis' 100.3 The Beat Debuts New Hip Hop and R&B Programming
Tracy Herbster Named Digital Program Director For iHeartMedia Portland
A$AP Rocky Named Creative Director For MTV Labs
September 29, 2016
iHeartMedia Announces The Return Of The iHeartRadio Jingle Ball Tour
Alpha Media Portland Names Chris Stewart PD At KWEE
Shazam Tops 1 Billion Downloads
Katy Perry Renews ASCAP Agreement
September 28, 2016
YouTube Names Lyor Cohen Global Head of Music
iHeartMedia/Nashville Names Savannah Grimm MD For WRVW (107.5 The River)
CBS Corporation Announces $1.46 Billion Debt Financing In Connection With CBS Radio Spinoff
Eric Powers Debuts New Streaming Channel POWERS RADIO, Returns To Airwaves To Host Mornings
In Brief - September 28, 2016
September 27, 2016
Katy Perry Teams With Funny Or Die & iHeartMedia To Rock The Vote
WPLJ/New York Nighttime Stars Ralphie and Melony Torres Flip On-Air Shifts
Jacob Leshaa Promoted to Digital Program Director of Entercom San Francisco
September 26, 2016
Kim Guthrie Appointed President of Cox Media Group
Lori Bennett Joins Cumulus Grand Rapids As OM/PD
iHeartMusic Music Festival Rocked Las Vegas
KPLV-FM (93.1 The Party)/Las Vegas Flips To 93.1 The Mountain
KUDL (Star 106.5)/Sacramento To Recognize Residents' Service To Community
September 23, 2016
iHeartMedia Introduces On Demand Services iHeartRadio Plus & iHeartRadio All Access
2016 NAB Marconi Radio Award Winners Announced
September 22, 2016
Music News
It's Official: Lady Gaga Playing Super Bowl Halftime Show
Quick Hits: Halsey, Jay Z, Sia, Lollapalooza
The Weeknd Makes History "Starboy"
Quick Hits: Adele, Drake, Lumineers, Green Day
Drake's Views Back at #1 on Billboard 200
Louise Goffin plays Carnegie Hall with music legend Donovan
Metallica to Perform on The Howard Stern Show
The Weeknd Releases New Single with Daft Punk
FMQB Photo Pass: AC/DC
Beyoncé to Headline Charity Tidal X Concert
Quick Hits: The Weeknd, Metallica, Lady Gaga, Chance the Rapper & Kanye West, Tori Amos
Quick Hits: Prince, Mariah Carey, AC/DC
Five New Debuts in Billboard 200's Top Ten
Quick Hits: RHCP, Lady Gaga, Bon Jovi, Green Day
Quick Hits: Prince tribute concert, Coldplay, Billie Joe Armstrong
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!