Cumulus Media, Katz Radio Group Enter New Long-Term Partnership
August 14, 2014
Untitled Document
Katz Radio Group (KRG) today announced it is launching a new representation division dedicated to Cumulus owned and operated stations nationwide. The new representation firm, Westwood One National Sales, will provide advertisers and agencies direct access to the robust line-up of Cumulus radio stations across the country.

The new long-term agreement supports the companies’ mutual goal to evangelize the power of sound and drive more dollars into the sector. Westwood One National Sales will exclusively represent Cumulus stations nationwide and focus on providing integrated, multi-platform marketing solutions aimed to meet the rapidly evolving needs of advertisers.

Westwood One National Sales will also offer advertisers and agencies access to Cumulus's newly developed traffic system. The cutting-edge technology is designed to improve speed-to-market, giving Cumulus advertisers and agencies real-time pricing and availability of minute-by-minute, market-by-market opportunities across the country.

“Our common goal is to get radio a much bigger share of advertiser spending by solving their marketing problems and showcasing the unmatched results radio delivers,” said Mark Gray, President of Katz Radio Group. “Our new partnership with Cumulus to launch Westwood One National Sales strengthens our ability to deliver the most innovative marketing solutions for advertisers and agencies across the expanding advertising platform of one of our important partners.”

“We are thrilled about our new agreement with the Katz Radio Group,” said Steve Shaw, President of Westwood One. “This collaboration allows us to focus on creating more multi-platform solutions for our advertisers including our assets in network, spot, digital, sports and spoken word.”

Bryan Forbes has been promoted to Senior Vice President, General Manager of Westwood One National Sales. Forbes is currently Vice President/Director of Sales at KRG, a position he has held since 2003. In his new role, Forbes will oversee National Sales for all 460 Cumulus owned-and-operated radio stations. Westwood One National Sales will have dedicated offices in Chicago, New York and Los Angeles.




 
Breaking News
Ryan Seacrest Announces KIIS FM's Wango Tango 2017 Lineup
WMGC (105.1 The Bounce)/Detroit Adds “Big Boy” To Mornings
107.1 The BOSS/New Jersey Announce Air Talent Line-Up
March 23, 2017
iHeartRadio Surpasses 100 Million Users
Westwood One Promotes Mark Wildman to EVP/Strategic Partnerships
March 23, 2017
iHeartMedia Oklahoma City Names JJ Ryan PD For KJYO & KXXY
Entercom Names Richard J. Schmaeling EVP & CFO
Doug Gottlieb Joins FOX Sports Radio & FS1
March 21, 2017
Beasley Broadcast Group Reports 4th Quarter and Full Year 2016 Results
Chip Arledge Appointed OM For Cumulus Media Shreveport/Bossier City, LA
KXQQ/Las Vegas Names Natalia Hernandez As New Midday Personality
In Brief - March 21, 2017
March 17, 2017
Cumulus Reports Results for Fourth Quarter and Full Year 2016
Entercom Austin To Move 96.3 FM RnB To 95.9 FM
March 16, 2017
iHeartMedia Names Geoff "G-Off" Owens PD For KXJM/Portland & KUBE/Seattle-Tacoma
c3 & FMC Statement: Elimination of the NEA, NEH, and CPB Indefensible, Shameful, and Senseless
iHeartMedia Introduces SmartAudio
Condé Nast Acquires Pop2Life And Ribyt
March 15, 2017
Radio One Houston Names DJ Riddler MD & On-Air Talent/Mixer For KROI (92.1 Radio Now)
iHeartMedia Names Mark Fuhrman Area President in Pittsburgh/West Virginia Region
REAL 103.9/Las Vegas Names Roxy Romeo APD/MD
iHeartMedia Washington, D.C. Debuts Cherry Blossom Radio
KBEB/Sacramento Names Bryan "B-Dub" Washington PD
iHeartMedia Portland Debuts The New 103.7 The Legend
Music News
Drake's More Life Sets Billboard 200 Streaming Record
Quick Hits: Kendrick Lamar, Iggy Azalea, Vans Warper Tour
Quick Hits: Gorillaz, Kaaboo Festival, March Madness
Chance the Rapper, The Killers, Muse & Arcade Fire Headlining Lollapalooza
QuickHits: Ed Sheeran, Chuck Berry, The Decemberists
QuickHits: NIN, Missy Elliot, Frank Ocean, Pitbull, Enrique Iglesias, Sublime
Rock Pioneer Chuck Berry Passes Away
The Entertainment World Remembers Chuck Berry
Ed Sheeran Spends Second Week Atop Billboard 200
QuickHits: Drake, James Blunt, Spoon, Bob Dylan
Quick Hits: Coldplay. BET Experience, Weezer
Quick Hits: The Chainsmokers, Pitbull, Ohana Music Festival, Arroyo Seco Weekend, Feist
Ed Sheeran Earns Biggest Debut Week of 2017
Quick Hits: Drake, Pearl Jam, Fifth Harmony
Lorde's Melodrama Arrives June 16
FMQB NOW

Sam Milkman, EVP
Coleman Insights

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!