NBC Joins Forces With iHeartRadio For Digital Premiere Of New Romantic Comedy "A TO Z"
August 14, 2014
Untitled Document
NBC will offer a digital-only premiere of its new Thursday night comedy "A to Z" on Thursday, Aug. 14, seven weeks before its linear launch in October.

In a first of its kind, NBC is partnering with Clear Channel Media and Entertainment, which reaches 245 million listeners each month, to premiere the pilot across Clear Channel's vast network of digital properties. The first-of-its-kind campaign will include strong local and national integration airing the "A to Z" pilot digitally on iHeartRadio - everywhere it is available, providing promotional support on air across contemporary hits radio stations and their websites, mobile sites and social networks throughout the country, as well as featuring on-air discussions with Clear Channel's nationally syndicated top on-air personality Ryan Seacrest to drive awareness for the digital screening availability.

In addition to Clear Channel's digital properties and apps, the "A to Z" pilot will also be available on the NBC app, NBC.com, Hulu, Xfinity, the NBC owned and affiliate station websites and cable, satellite and telco providers On Demand and online services.

"NBC is very excited to partner with Clear Channel on this first-ever digital opportunity that will give viewers and audiences a chance to fall in love early with 'A to Z,'" said Len Fogge, President, Marketing and Digital, NBC Entertainment. "Viewers today love to customize their viewing experience - deciding not only what to watch, but when and how - and we couldn't imagine a more fitting project than 'A to Z' to debut in this innovative way."    

"A to Z" is perfect for the millennial audience, who often watches content first online before traditional linear viewing. The music supervisor for the series, Alexandra Patsavas, is a three-time Grammy Award nominee who was responsible for the music on dozens of films and television shows including the "Twilight" series, "The Hunger Games: Mockingjay," "Grey's Anatomy" and "Gossip Girl."

Set to debut digitally today (exactly halfway on the calendar until Valentine's Day) and 90 seconds longer than the version that will air on the network, the heartfelt "A to Z" pilot will debut on NBC Thursday, Oct. 2 at 9:30 p.m. ET/PT. Fans can connect on social with the official hashtag for the digital premiere #iHeartAtoZ

"A to Z" tells the story of Andrew (Ben Feldman, "Mad Men," "The Mindy Project") and Zelda (Cristin Milioti, "The Wolf of Wall Street," "How I Met Your Mother") - a pair that almost wasn't - and all that happened from the day they met.

Ben Queen ("Drive"), Rashida Jones ("Parks and Recreation"), Will McCormack ("Celeste & Jesse Forever"), Bill Callahan ("Psych") and Michael Patrick Jann ("Reno 911!") serve as executive producers. Queen wrote the pilot, which was directed by Jann. "A to Z" is a production of Warner Bros. Television and Le Train Train Productions.

Watch the digital premiere now at http://www.nbc.com/a-to-z or http://www.iheartradio.com/atoz.

Please visit the official show site at: http://www.nbc.com/a-to-z




 
Breaking News
Study: The Infinite Dial 2015
More Speakers Added To The Conclave
March 4, 2015
Verve Music Group Promotes Mike Rittberg To General Manager
More Speakers Added To The Conclave
March 4, 2015
Nielsen Acquires eXelate
iHeartMedia Receives Five Stevie Awards For Sales, Customer Service
Coleman Insights To Host New Music Webinar: When Is A Hit A Hit?
In Brief - March 4, 2015
March 3, 2015
Cumulus Names New Programming Leadership In L.A. And Minneapolis
Republic Records And IM Global Announce Multi-Picture Co-Production Pact
2015 NAB Show To Feature FCC Commissioners
Warner Music Group Names James Steven EVP/Communications & Marketing
Entravision Appoints Maria Lopez-Knowles Chief Marketing Officer
Kane Show, Maroon 5 Show Support For Fan
Rick Krim Tapped As Sony/ATV Co-President, U.S.
Courtney Lowery Upped To VP/Publicity At Epic Records
In Brief - March 3, 2015
March 2, 2015
Ipsos Research Study Highlights Continued Strength Of AM/FM Radio In Cars
Cumulus Reports Operating Results For Fourth Quarter And Full Year 2014
KYSR Names Andrew Harms APD/MD/Afternoon Host
Chad Lopez Appointed VP/Market Manager For Cumulus New York
iHeartMedia Names Colleen Valkoun Market President For Madison And Milwaukee
Cumulus Ups Donna Baker To Midwest RVP, Peter Bowen Named Chicago VP/MM
Triton Digital Partners With Edison Research To Deliver Podcast Measurement Technology
Cumulus Taps Jon Lurie As PD At KMGA
In Brief - March 2, 2015
Music News
Rapper Big Sean Debuts At #1 On Billboard 200
Quick Hits: Shania Twain, BET Experience, Rock In Rio USA, Wilco, Brian Wilson
Kelly Clarkson Takes Piece By Piece On the Road
Quick Hits: Metallica, My Morning Jacket, Flo Rida, Modest Mouse, Led Zeppelin
Madonna Unveils Rebel Heart Tour
Mumford & Sons Get Wilder On Third LP
Quick Hits: Kanye West, Stone Sour, Radio Disney Music Awards, Lollapalooza Berlin, Bestival
All Apologies From Kanye West
The Week In Review: 2/23-2/27
FMQB Retro-Active: Aerosmith's Joey Kramer Talks Donington DVD, The Beatles, and Rockin and Roastin Coffee
Quick Hits: Mumford & Sons, Madonna, Beale Street Music Festival, Tool
Ed Sheeran, Sam Smith Rule BRIT Awards
Quick Hits: Foo Fighters, Carly Rae Jepsen, The Airborne Toxic Event, Echosmith, Finding Neverland Album with John Legend & Rita Ora
Imagine Dragons Roar To Top Debut
Quick Hits: U2, Firefly Festival, Nico & Vinz, Lady Gaga, Three Days Grace, Free Press Summer Festival
FMQB NOW

Rob Roberts
OM/Cumulus Atlanta

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!