NBC Joins Forces With iHeartRadio For Digital Premiere Of New Romantic Comedy "A TO Z"
August 14, 2014
Untitled Document
NBC will offer a digital-only premiere of its new Thursday night comedy "A to Z" on Thursday, Aug. 14, seven weeks before its linear launch in October.

In a first of its kind, NBC is partnering with Clear Channel Media and Entertainment, which reaches 245 million listeners each month, to premiere the pilot across Clear Channel's vast network of digital properties. The first-of-its-kind campaign will include strong local and national integration airing the "A to Z" pilot digitally on iHeartRadio - everywhere it is available, providing promotional support on air across contemporary hits radio stations and their websites, mobile sites and social networks throughout the country, as well as featuring on-air discussions with Clear Channel's nationally syndicated top on-air personality Ryan Seacrest to drive awareness for the digital screening availability.

In addition to Clear Channel's digital properties and apps, the "A to Z" pilot will also be available on the NBC app, NBC.com, Hulu, Xfinity, the NBC owned and affiliate station websites and cable, satellite and telco providers On Demand and online services.

"NBC is very excited to partner with Clear Channel on this first-ever digital opportunity that will give viewers and audiences a chance to fall in love early with 'A to Z,'" said Len Fogge, President, Marketing and Digital, NBC Entertainment. "Viewers today love to customize their viewing experience - deciding not only what to watch, but when and how - and we couldn't imagine a more fitting project than 'A to Z' to debut in this innovative way."    

"A to Z" is perfect for the millennial audience, who often watches content first online before traditional linear viewing. The music supervisor for the series, Alexandra Patsavas, is a three-time Grammy Award nominee who was responsible for the music on dozens of films and television shows including the "Twilight" series, "The Hunger Games: Mockingjay," "Grey's Anatomy" and "Gossip Girl."

Set to debut digitally today (exactly halfway on the calendar until Valentine's Day) and 90 seconds longer than the version that will air on the network, the heartfelt "A to Z" pilot will debut on NBC Thursday, Oct. 2 at 9:30 p.m. ET/PT. Fans can connect on social with the official hashtag for the digital premiere #iHeartAtoZ

"A to Z" tells the story of Andrew (Ben Feldman, "Mad Men," "The Mindy Project") and Zelda (Cristin Milioti, "The Wolf of Wall Street," "How I Met Your Mother") - a pair that almost wasn't - and all that happened from the day they met.

Ben Queen ("Drive"), Rashida Jones ("Parks and Recreation"), Will McCormack ("Celeste & Jesse Forever"), Bill Callahan ("Psych") and Michael Patrick Jann ("Reno 911!") serve as executive producers. Queen wrote the pilot, which was directed by Jann. "A to Z" is a production of Warner Bros. Television and Le Train Train Productions.

Watch the digital premiere now at http://www.nbc.com/a-to-z or http://www.iheartradio.com/atoz.

Please visit the official show site at: http://www.nbc.com/a-to-z




 
Breaking News
Sharon Dastur Named SVP/Programming Integration At iHeartMedia
Mark Medina Named Program Director At Z100/New York
Denon Electronics, iHeartMedia Announce Partnership
Deezer Appoints Hans-Holger Albrecht CEO
TuneCore Acquires DropKloud And Its Founders
SoundHound Reveals Top Songs, Artists, Albums Of 2014
In Brief - December 18, 2014
December 17, 2014
iHeartMedia Names Don Parker VP/Programming, For San Francisco And Sacramento
Senate Approves Michael O'Rielly For Five-Year FCC Term
Nielsen Report: A Focus On The Public Radio Listener
iHeartRadio Jingle Ball 2014 To Air On The CW Network
In Brief - December 17, 2014
December 16, 2014
Beasley Names Rafe D'Amico VP/Strategic Partnerships
NRG Media Taps Shane Sparks Market Manager, Northwoods, WI Cluster
Shazam Upgrades Windows Phone App
KLUC’s 16th Annual Chet Buchanan & The Morning Zoo Toy Drive Breaks Records
Rdio Brings Personalized Internet Radio, On-Demand Music Subscription To Windows Phone 8.1
In Brief - December 16, 2014
December 15, 2014
CBS Radio, Carson Daly Agree To Multi-Year Contract Extension
JVC Media Closes On Purchase Of WHKQ/Orlando
Bruce Gilbert Named SVP/Sports For Cumulus And Westwood One
Don Martin Rises To SVP/Sports Programming For Premiere Networks
Columbia Promotes Bryan Younce To SVP/Video, Content Production
In Brief - December 15, 2014
December 12, 2014
Jayde Donovan Joins WPLJ As Morning Co-Host
The Week In Review: 12/8-12/12
Music News
J. Cole Earns Third Chart-Topper
Quick Hits: Dick Clark's New Year's Rockin' Eve, Joan Jett & The Who, Metallica, Van Morrison, Grammy Special Merit Awards
Green Day, Joan Jett Make The List For Rock Hall
Quick Hits: Madonna, Michael Jackson, The Voice
Quick Hits: Imagine Dragons, Iggy Azalea & Britney Spears, Mad Season, David Byrne / Talking Heads tribute concert
Iggy Azalea Maps Out Arena Tour
Quick Hits: Ne-Yo, Selena Gomez, Gwen Stefani & Pharrell Williams, Stevie Wonder, Everclear, Alex & Sierra, Modest Mouse
Taylor Swift Spends Another Week At #1
The Week In Review: 12/8-12/12
Quick Hits: Epicenter Festival, Beyoncé, Dr. Dre, American Music Priz
Quick Hits: Coldplay, New Year's Rockin' Eve, Golden Globe Song nominees, Judas Priest
Quick Hits: BET Honors, Modest Mouse, Rush
U2 Extends iNNOCENCE + eXPERIENCE Tour
Quick Hits: Kid Ink, Seether & Rise Above Fest, TV On the Radio, Bob Dylan
Beyoncé, Sam Smith & Pharrell Nab Six Grammy Nods
FMQB NOW

Jon Zellner
SVPP, iHeartMedia

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!