NBC Joins Forces With iHeartRadio For Digital Premiere Of New Romantic Comedy "A TO Z"
August 14, 2014 Untitled Document
NBC will offer a digital-only premiere of its new Thursday night comedy "A to Z" on Thursday, Aug. 14, seven weeks before its linear launch in October.
In a first of its kind, NBC is partnering with Clear Channel Media and Entertainment, which reaches 245 million listeners each month, to premiere the pilot across Clear Channel's vast network of digital properties. The first-of-its-kind campaign will include strong local and national integration airing the "A to Z" pilot digitally on iHeartRadio - everywhere it is available, providing promotional support on air across contemporary hits radio stations and their websites, mobile sites and social networks throughout the country, as well as featuring on-air discussions with Clear Channel's nationally syndicated top on-air personality Ryan Seacrest to drive awareness for the digital screening availability.
In addition to Clear Channel's digital properties and apps, the "A to Z" pilot will also be available on the NBC app, NBC.com, Hulu, Xfinity, the NBC owned and affiliate station websites and cable, satellite and telco providers On Demand and online services.
"NBC is very excited to partner with Clear Channel on this first-ever digital opportunity that will give viewers and audiences a chance to fall in love early with 'A to Z,'" said Len Fogge, President, Marketing and Digital, NBC Entertainment. "Viewers today love to customize their viewing experience - deciding not only what to watch, but when and how - and we couldn't imagine a more fitting project than 'A to Z' to debut in this innovative way."
"A to Z" is perfect for the millennial audience, who often watches content first online before traditional linear viewing. The music supervisor for the series, Alexandra Patsavas, is a three-time Grammy Award nominee who was responsible for the music on dozens of films and television shows including the "Twilight" series, "The Hunger Games: Mockingjay," "Grey's Anatomy" and "Gossip Girl."
Set to debut digitally today (exactly halfway on the calendar until Valentine's Day) and 90 seconds longer than the version that will air on the network, the heartfelt "A to Z" pilot will debut on NBC Thursday, Oct. 2 at 9:30 p.m. ET/PT. Fans can connect on social with the official hashtag for the digital premiere #iHeartAtoZ.
"A to Z" tells the story of Andrew (Ben Feldman, "Mad Men," "The Mindy Project") and Zelda (Cristin Milioti, "The Wolf of Wall Street," "How I Met Your Mother") - a pair that almost wasn't - and all that happened from the day they met.
Ben Queen ("Drive"), Rashida Jones ("Parks and Recreation"), Will McCormack ("Celeste & Jesse Forever"), Bill Callahan ("Psych") and Michael Patrick Jann ("Reno 911!") serve as executive producers. Queen wrote the pilot, which was directed by Jann. "A to Z" is a production of Warner Bros. Television and Le Train Train Productions.