New Taylor Swift Album Due Out October 27
August 18, 2014

In a live Yahoo! streaming event on Monday, Taylor Swift announced her new album and debuted her new single "Shake It Off." The streaming event also was simulcast on CCM+E CHR and Hot AC stations nationwide, and eminated from the Empire State Building in front of a small audience of Swift's fans. The new album, 1989, will be released October 27 on Big Machine. A deluxe edition will include three bonus tracks, which are actually voice memos that Swift recorded on her phone as demos of new songs. During the online event, she described 1989 as her "first straight-up Pop album." 1989 is already available for pre-order from Swift's website (and is Swift's birth year, of course).

"Two years gives you enough time to grow and change; change what you believe in and what's influencing and inspiring you," Swift said, according to Rolling Stone. "In the process, my music changed. I woke up every single day not wanting, but needing, to make a new style of music. This album is a rebirth for me."

As for "Shake It Off," it may be her most dance-pop move yet. The hooky track was recorded with hitmakers Max Martin and Shellback and features a cheeky video (directed by Mark Romanek) which also was unveiled as part of the Yahoo! stream. "I've had every part of my life dissected — my choices, my actions, my words, my body, my style, my music," Swift told Rolling Stone. "When you live your life under that kind of scrutiny, you can either let it break you, or you can get really good at dodging punches. And when one lands, you know how to deal with it. And I guess the way that I deal with it is to shake it off." The video features Swift trying to keep up with professional dancers, and eventually dancing with a group of her fans, who Swift said had been keeping the fact that they shot a video with her a secret for the past two months.

You can see the "Shake It Off" video below:




 
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Jon Zellner
SVPP, iHeartMedia

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