Emmis Communications, Beasley Broadcast Group Deploy Jelli Radio Ad Platform In Major Markets
August 19, 2014
Untitled Document

Jelli (www.jelli.com), the programmatic advertising platform for radio, announced today that it has signed agreements to deploy RadioSpot, it’s cloud-based ad server for broadcast radio, with Emmis-owned Urban AC WBLS-FM/New York City and Beasley Broadcast Group's AC WJBR-FM/Philadelphia, Sports WQAM-AM/Miami and Las Vegas stations Classic Hits KKLZ-FM, Rhythmic AC KOAS-FM, Adult His KVGS-FM and Country KCYE-FM.

RadioSpot automates radio advertising, combining the technology of online ad-tech with the significant reach of terrestrial radio advertising. The ad platform integrates with advanced buying and planning tools and supports all major third-party broadcast traffic systems.

RadioSpot is now deployed at over 400 radio stations in over 185 cities nationwide, reaching 60 million people weekly. The deployments signal the expansion of Jelli’s platform in the top-ten markets of New York and Philadelphia and the addition of new markets Miami and Las Vegas.

Jelli’s RadioSpot ad platform makes buying radio advertising faster and easier, significantly increasing the control, accountability, and real-time transparency of campaigns. Radio stations benefit from fewer errors, better insights, higher revenue and lower costs. 

“The benefit of deploying Jelli’s RadioSpot at another one of our New York stations is significant. We installed RadioSpot at Hot 97 earlier this year and the team has had a positive experience with the platform’s ability to serve ads programmatically,” said Doug James, Director of Sales for Emmis Communications’ WBLS (HOT 97) in New York. “RadioSpot has removed the hassles that come with the old-school methods. We no longer have to wait for creative assets, manage logs or submit internal affidavits helping us to save time and money.”

“RadioSpot enables broadcast radio to keep pace with needs of marketers in the age of programmatic advertising, maintaining radio’s position as the most vibrant and effective medium for national and local advertisers,” said Mike Dougherty, Chief Executive Officer, Jelli.




 
Breaking News
Matt Bosso Named APD/MD At WODS/Boston
Sterling Simms Named UMPG Director of Creative
MIW Radio Group Names Beth Neuhoff The 2016 MIW Trailblazer
In Brief - August 23, 2016
August 22, 2016
Nielsen Audio Finds Los Angeles Metro Irregularities
iHeartMedia Salisbury-Ocean City, MD Names Dave Hovel SVP/Programming
Images from the 2016 iHeartMedia Music Summit
'Wake Up Call' Radio Host Welcomes Baby Boy
August 22, 2016
Jeff Smulyan Proposes to Take Emmis Private
WRVW (107.5 The River)/Nashville To Host Rooftop Pool Party With Demi Lovato & Nick Jonas
iHeartMedia Names Ryan McKiddy APD/MD At WSIX/Nashville
August 18, 2016
iHeartMedia Elevates Michael Preacher & Dave Carwile In North East Division
Bill Kelly To Join Cumulus Media As VP/Market Manager For Youngstown
iHeartRadio Surpasses 90 Million Registered Users
Three Broadcasting Execs Appointed to the Conclave Board of Directors
August 17, 2016
MSG Company Acquires 12% Stake in Townsquare Media
Scott Shannon To Host National Radio Hall of Fame Induction Ceremony
Mike O’Brian Re-Signs With Beasley’s KKLZ/Las Vegas
August 16, 2016
Republic Records Restructures Promotion Department, Adds Key Executives
iHeartRadio Music Awards Returning in 2017
In Brief - August 16, 2016
August 15, 2016
Cumulus Promotes Greg Smith to VP/GM of Detroit FM Stations
Cumulus-L.A. Re-signs The Heidi & Frank Show While Frosty Returns
John Mullett Promoted to MD at WBOS (ALT 92.9)/Boston
Music News
Second Frank Ocean Release Arrives Over the Weekend
Quick Hits: Justin Timberlake / Trolls soundtrack, Metallica, Jimmy Eat World, Big Boi & Killer Mike, Empire of the Sun
Quick Hits: Billboard 200, Bridge School Benefit, Lou Pearlman, Future, 3 Doors Down, Kings of Leon
Frank Ocean Releases "Visual Album" Endless
Lars Ulrich Talks New Metallica Record
Strange Days Indeed: An Interview with Garbage’s Shirley Manson
Metallica Announce New Album Hardwired...To Self Destruct
Drake Leads Nominees For BET Hip Hop Awards
Quick Hits: Kanye West, Lil Wayne
Paul McCartney Signs Worldwide Deal With Capitol Records
Lady Gaga Announces New Single, Cast in A Star Is Born
Quick Hits: Katy Perry, Nick Jonas / MTV VMAs, Tove Lo, Guns 'N Roses, Dawes
FMQB Photo Pass: 2016 Triple A Conference
Quick Hits: Britney Spears, Metallica, Global Citizen Concert, Bruce Springsteen, Jane's Addiction, YG
Suicide Squad Soundtrack Hits #1 on Billboard 200
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!