Emmis Communications, Beasley Broadcast Group Deploy Jelli Radio Ad Platform In Major Markets
August 19, 2014
Untitled Document

Jelli (www.jelli.com), the programmatic advertising platform for radio, announced today that it has signed agreements to deploy RadioSpot, it’s cloud-based ad server for broadcast radio, with Emmis-owned Urban AC WBLS-FM/New York City and Beasley Broadcast Group's AC WJBR-FM/Philadelphia, Sports WQAM-AM/Miami and Las Vegas stations Classic Hits KKLZ-FM, Rhythmic AC KOAS-FM, Adult His KVGS-FM and Country KCYE-FM.

RadioSpot automates radio advertising, combining the technology of online ad-tech with the significant reach of terrestrial radio advertising. The ad platform integrates with advanced buying and planning tools and supports all major third-party broadcast traffic systems.

RadioSpot is now deployed at over 400 radio stations in over 185 cities nationwide, reaching 60 million people weekly. The deployments signal the expansion of Jelli’s platform in the top-ten markets of New York and Philadelphia and the addition of new markets Miami and Las Vegas.

Jelli’s RadioSpot ad platform makes buying radio advertising faster and easier, significantly increasing the control, accountability, and real-time transparency of campaigns. Radio stations benefit from fewer errors, better insights, higher revenue and lower costs. 

“The benefit of deploying Jelli’s RadioSpot at another one of our New York stations is significant. We installed RadioSpot at Hot 97 earlier this year and the team has had a positive experience with the platform’s ability to serve ads programmatically,” said Doug James, Director of Sales for Emmis Communications’ WBLS (HOT 97) in New York. “RadioSpot has removed the hassles that come with the old-school methods. We no longer have to wait for creative assets, manage logs or submit internal affidavits helping us to save time and money.”

“RadioSpot enables broadcast radio to keep pace with needs of marketers in the age of programmatic advertising, maintaining radio’s position as the most vibrant and effective medium for national and local advertisers,” said Mike Dougherty, Chief Executive Officer, Jelli.




 
Breaking News
Pat Cerullo Named PD of KTFM & JACK-FM/San Antonio
Nielsen Report: Country Music’s Cross-Over Popularity
Triton Digital Announces Compliance With IAB Specification For Digital Audio Ads
In Brief - October 31, 2014
October 30, 2014
Journal Communications Reports Third Quarter 2014 Results
Irving Azoff Leading New Music Rights Venture
Crush Music Announces Two New Hires
In Brief - October 30, 2014
October 29, 2014
Def Jam Recordings Promotes Scott Maness To VP/Rhythm Crossover Promotion
Melissa Etheridge, Ingrid Michaelson To Perform At National Radio Hall of Fame Induction Ceremony
In Brief - October 29, 2014
October 28, 2014
iHeartMedia, Inc. Reports Results For 2014 Third Quarter
SiriusXM Reports Third Quarter 2014 Results
Talus Knight Named PD/Afternoon Host At KKND
iHeartMedia San Francisco Names John Leathers Vice President Of Sales
Radio Advertising Bureau Board of Directors Elects New Officers & Directors
Pandora Hires Chris Phillips As Chief Product Officer
CBS Radio's We Can Survive Achieves High Marks On Social Media
iHeartRadio Survey: Listeners Predict We’ll See A Lot Of Lady Gaga Impersonators
In Brief - October 28, 2014
October 27, 2014
Lulu & Lala Spice Up Afternoons On WFLC-FM
Universal Music Group Names Michael Frey, President, Supply Chain & Media Services
Benztown Releases First-Ever Benztown 50 Voice Power Index
Noise Fusion Unleashes Next Generation Sounds Online
In Brief - October 27, 2014
October 25, 2014
Music News
Pitbull & Enrique Iglesias Continue The Party
Quick Hits: Iggy Azalea, Foo Fighters, Robin Thicke, Metallica, Public Enemy
Quick Hits: K. Michelle, Billboard Touring Awards, George Ezra, Phish
Slipknot Land Second #1 Album With .5: The Gray Chapter
Quick Hits: Metallica, Coldplay, Pitbull, Nile Rodgers
Taylor Swift Sings From The Rooftops
Quick Hits: Nicki Minaj, David Guetta, Calvin Harris, Soundgarden, R.E.M., The Who's Teenage Cancer Trust
Fergie, Lorde Join AMA Performers
Eric Clapton Offers Tribute to Jack Bruce
New Imagine Dragons Song Featured In Sprite LeBron James Commercial
Quick Hits: Imagine Dragons, Taylor Swift, Rock In Rio USA, Band of Merrymakers, Prince, Beady Eye
Taylor Swift Talks Pop Genre, 1989 & More
The Week In Review: 10/20-10/24
Quick Hits: The Grammys, Sam Smith, Foo Fighters, The Grateful Dead
Taylor Swift Reveals Songs of 1989
FMQB NOW

Christopher K
APD/MD, KDND & KUDL
Sacramento

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!