NuVoodoo Ratings Prospect Study Reveals Broadcast Radio Beats Pandora For Music Satisfaction
August 21, 2014
Untitled Document

NuVoodoo Media Services announces additional findings from its fourth and latest NuVoodoo Ratings Prospects Study. The company interviewed nearly 1100 respondents, ages 14-54, in all PPM markets to update NuVoodoo’s insights on the relationship between broadcast radio and the leading digital music provider, Pandora. The findings indicate that 62% of Pandora users listen to Pandora at least 30 minutes per day and nearly as many Pandora users spend that much time daily with broadcast radio. As Pandora experience increases, so does the percentage that listen to it at least 30 minutes. But the percentage spending at least that much time with broadcast radio did not decrease.

Leigh Jacobs, Vice President, Research for NuVoodoo said, “What we wanted to learn was whether Pandora’s algorithms do a better job creating an enjoyable playlist for consumers than the researched and carefully curated playlists that Broadcast programmers sweat over day in, day out. It’s Pandora’s technology against radio’s research and decades of experience.”

“Our data show that Broadcast beats Pandora for music satisfaction – big among those who align themselves with rock-leaning formats,” continues Jacobs. “While the customization possibilities are endless with Pandora and other digital pure plays, we know that few take advantage of all those possibilities. What it sets up is a massive number of swing voters – consumers whose time we could pull back from Pandora with the right promotional tactics or lower commercial loads.

Carolyn Gilbert, NuVoodoo President said, “Radio’s on a bigger stage than it’s been since the advent of TV, but it does a great job making great music programming easy for consumers. We’ve known for years that most people don’t want to program their own music or design their own cars, for that matter. They want to pick something that works for them and enjoy it.”

Leigh Jacobs continues, “We know that many Pandora listeners are also heavy users of broadcast radio, but we’re interested in whether those using Pandora begin to pull away from broadcast radio over time. These latest results validate our hypothesis that longer experience with Pandora doesn’t equate to less listening to broadcast radio. While those who’ve spent more time with Pandora tend to increase their daily TSL from the service, they claim not to reduce their TSL with broadcast radio.”

Mike O’Connor, Executive Vice President, Marketing for NuVoodoo Media Services said, “This new information represents a huge opportunity for radio. Our marketing clients benefit directly from the intelligence we glean from our Ratings Prospect Studies and other proprietary indicators, as we develop well-crafted station promotions and marketing targeting those people who use Pandora, and those most likely to carry meters. This research validates so many parts of our unique product formula, and we’re eager to rack up more successes for our clients this fall based on these and other proprietary results.”




 
Breaking News
eQB NOW
The Week In Review: 1/26-1/30
Emmis-St. Louis Launches NOW96.3
Red Bull Records Partners With Sony Music For Worldwide Distribution
In Brief - January 30, 2015
January 29, 2015
Jim Lawson Expands Duties With iHeartMedia
Republic Records Promotes Brett Alperowitz To SVP/A&R, Casablanca Records
Univision Extends Contract Of President, CEO Randy Falco
In Brief - January 29, 2015
January 28, 2015
XAPPmedia, jâcapps Announce Partnership
Westwood One Ups Paul O’Malley To SVP Strategic Sales Partnerships
Entercom Rochester Promotes Emily Wild to Music Director/PM Drive At WPXY
SoundExchange Wraps Record-Setting Year With $773 Million In Payments To Recording Artists, Record Labels
WRWM-FM Introduces New Classic Hip Hop In Indianapolis
Sunday Night Slow Jams Heads to San Antonio, Cyprus and 12 New Affiliates
In Brief - January 28, 2015
January 27, 2015
Triton Digital, eXelate Develop First Streaming Audio Data Management Platform
SiriusXM Announces Sports And Entertainment Programming For Super Bowl Week
XL106.7/Orlando's Johnny Magic Gets His Revenge
In Brief - Jaunary 27, 2015
January 26, 2015
Joe Clair Returns To WPGC For Mornings
CBS Sports Radio To Broadcast Nearly 50 Hours Of Super Bowl Coverage
In Brief - January 26, 2015
January 23, 2015
eQB NOW
The Week In Review: 1/19-1/23
Music News
Katy Perry Has Big Plans For Super Bowl Halftime Show
The Week In Review: 1/26/-1/30
Quick Hits: Suge Knight, Jimmy Kimmel Live, Shakira, Passion Pit
More Artists Added to Grammy Week Celebrations
Quick Hits: Lil Wayne, Kanye West, Adam Lambert, Loudwire Music Festival, Ringo Starr, Brian Wilson
Fall Out Boy Earns Third Chart-Topper
Quick Hits: Lady Gaga & Tony Bennett, Blink-182, Juno Awards / MAGIC!, Airbourne
Barker, Hoppus Talk Status Of Blink-182
Quick Hits: Sam Smith / Tom Petty, Chris Brown, John Legend & Common, Forecastle Festival
Slipknot Prepares For Summer's Last Stand
ThinkSay Records Signs Recording Artist Matt White
Quick Hits: Blink-182, Faith No More, Death Cab For Cutie, U2, Jason Mraz, AWOLNATION
Paramore Announce Spring Theater "Events"
The Week In Review: 1/19/-1/23
Quick Hits: Kanye West, The Black Keys, Rush, Nick Jonas
FMQB NOW

Jacent Jackson, PD
KITS/San Francisco

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!