CBS Radio Adds To Sports Programming Leadership Team
August 21, 2014 Untitled Document
CBS Radio announced today it was expanding its senior leadership team in charge of programming with the promotion of Mike Thomas to Vice President, Sports Programming. The announcement was made by Chris Oliviero, Executive Vice President, Programming, CBS Radio.
Thomas will continue to serve as CBS Radio’s head of programming in Boston while also guiding the on-air presentation and strategic planning for Sports WBZ (98.5 The Sports Hub) and Classic Rock WZLX-FM (100.7). The appointment is effective immediately.
In this new role, Thomas joins Mark Chernoff in overseeing CBS Radio's nearly 30 sports formatted stations, as well as CBS Sports Radio, with more than 300 affiliates nationwide. CBS Radio owns the most listened to sports stations in the country with weekly audiences in excess of 9 million, including WFAN-AM/FM/New York, WSCR-AM/Chicago, WXYT-FM/Detroit and WIP-FM/Philadelphia, among others.
Additionally, CBS Radio stations serve as the flagship for more than two dozen professional sports teams across the NFL, MLB, NBA and NHL.
“Mike’s creativity and expertise in the format is evident by The Sports Hub’s quick ascent in one of the most competitive and passionate sports towns in America,” said Oliviero. “These skills will serve CBS Radio well as Mike joins Mark in guiding our continually growing, industry leading portfolio of both local and national sports brands which combined produces nearly 300 hours a day of original content.”
Thomas has served as Program Director for CBS Radio Boston’s WZLX-FM since 2006 and 98.5 The Sports Hub (WBZ-FM) since 2009. He has nearly 20 years of top management experience as a radio program director. Prior to joining CBS Radio, Thomas was Program Director as well as midday on-air personality at KGB/San Diego, CA. He also programmed WFBQ/Indianapolis, IN., WTUE and WXEG/Dayton, OH and WYMG/Springfield, IL.