NuVoodoo Releases Social Media Findings Of Ratings Prospect Study
August 28, 2014
Untitled Document

NuVoodoo Media Services announces additional findings from its fourth and latest NuVoodoo Ratings Prospects Study. The company interviewed nearly 1100 respondents, ages 14-54, in all PPM markets to update NuVoodoo’s insights on emerging social media platforms.

Carolyn Gilbert, NuVoodoo President, “When we started NuVoodoo nearly four years ago, our goal was to use the power of today’s technology to help broadcasters win in the 21st Century. We’ve walked away from the 20th Century’s dominant research tool: the landline telephone – which connects us to fewer and fewer each day. We’re using Big Data to help us ferret out the right people. We’re using Social Media to serve up much of our marketing punch.”

Leigh Jacobs, Vice President, Research for NuVoodoo said, “Facebook remains the dominant Social Media platform among these 14-54 year olds and, despite all the hype surrounding them, both Snapchat and Vine are comparatively small players overall. While other players get more coverage, Instagram has the deepest penetration among our sample of Teens 14-17 after YouTube and Facebook – and is getting traction among Adults 18-34.”

Jacobs continued: “We also wanted to explore usage momentum – especially for Facebook.  Among the users of each platform, we netted out those saying they’re using a platform more and those saying they’re using it less. We found continuing positive momentum for Facebook even among 14-17 year olds. Other platforms have stronger momentum, but given its tremendous reach, Facebook remains a powerful tool for connecting with listeners.”

Mike O’Connor, Executive Vice President, Marketing for NuVoodoo said, “Radio marketing is about influencing the most likely ratings respondents at the lowest cost possible. It’s pretty clear from our findings that heavy users of both Broadcast and Pandora can be reached in numbers on Facebook and YouTube that rival the home phone of a decade ago. But in 2014, why would anyone continue to overpay for telemarketing? Imagine knowing the exact music taste of everyone and then only calling the most likely listeners. It’s that precise targeting and cost-efficiency that make Social Media the great equalizer. I see it all the time: savvy stations up-ending much better-funded competitors that remain stuck in the past.”




 
Breaking News
Beasley Broadcast Group Names New Management Team In Tampa-St. Petersburg
Beasley Promotes Chris O’Kelley To OM In Augusta, GA
Darla Thomas Named PD At WLNK-FM
November 25, 2014
Entravision Announces Extension Of Share Repurchase Program
OG 97.9 FM Debuts In Atlanta Today
Kassof Research: Country P1’s: Country Proud
In Brief - November 25, 2014
November 24, 2014
T-Mobile Doubles Down On Music Freedom, Adds 14 New Services
Shawn Barron Named VP, Urban A&R For Atlantic Records
Kassof Research: A/C P1’s: Comfort Food
In Brief - November 24, 2014
November 21, 2014
RAB Report: Radio Shows Double-Digit Growth In Digital Revenue For Q3
The Week In Review: 11/17-11/21
Jaysson Reno Named VP, Sales For KGO-AM, KSFO-AM
Kassof Research: CHR P1's: Excited & Social
In Brief - November 21, 2014
November 20, 2014
Cumulus Promotes Jeff Davis To National Director Of Stratus Music Scheduling
Mike Fredrick Named Hubbard Radio Cincinnati VP/Market Manager
Hubbard Radio Announces New Division, 2060 Digital, LLC
Kassof Research: Christian Radio P1’s: Mission Accomplished
In Brief - November 20, 2014
November 19, 2014
Musicians On Call Raises $700,000 At 15th Anniversary Celebration
iStreamMEDIA Adds Christopher Cottrill As VP/Music Content, Programming
Jordan Blaugrund Promoted To VP, Digital Marketing, RCA Records
DeVito/Verdi Retained To Drive Awareness Of NextRadio App
Music News
One Direction Celebrate 4th Straight #1 Album
Quick Hits: Rihanna, Bruce Springsteen, Prince, Scott Stapp
Fall Out Boy To Drop Album in January
Quick Hits: Kurt Cobain, One Direction, Bob Dylan, Baha Men
One Direction Dominates 2014 AMAs
Katy Perry Is Ready For Some Football
Quick Hits: 5 Seconds of Summer, Drake & 2 Chainz, Grammy Foundation Legacy Concert, James Blake & Kanye West
Iggy Azalea, J. Lo To Team Up on AMAs
The Week In Review: 11/17-11/21
Quick Hits: Saturday Night Live, Billboard Touring Awards, YouTube Music Awards, Arcade Fire
Quick Hits: One Direction, Taylor Swift, Young The Giant, Guns N' Roses, Jimmy Ruffin
Taylor Swift's 1989 Remains At #1
Quick Hits: U2, Katy Perry, Paramore, Lana Del Rey, The Voice
Foo Fighters Announce Major 2015 North American Tour
Ed Sheeran Launches "Thinking Out Loud"
FMQB NOW

Jon Zellner
SVPP, iHeartMedia

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!